The Danielle K White Show

Coach Ani and Coach Val, lead trainers for BMS and NBR, respectively, open up and get vulnerable in this week’s conversation around the topic of Profit, reminding the listeners that there’s so much more to Profit than dollars and cents.

Coach Val and Coach Ani highlight the topic of Production in this week's episode of the Big Money Stylist podcast.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PRODUCTION Point #1: It Works if You Do

• Coach Val: Production is doing the actual work. The program's working, the problem is, you're not working.
• Coach Ani: So many students come into the program all hyped up and excited to make a lot of money. They get so amped up, it's almost like a drug. After they leave, they say the program's not working. The question becomes, are they doing the work? We've had so many artists go through our program and get such amazing results that you can no longer say this program doesn't work

QUESTION

Where in your life do you throw in the towel before doing the work required?

Point #2: BMS – The Business of Art

• Coach Val:  For most artists, what we do inside of BMS is so foreign. My brain doesn't naturally go in the direction of how we teach things. NBR and color, on the other hand, are so natural for me. But the actual business side is so different. That's why we have Mastermind, to keep you on track, to hold you accountable, and to keep that fire lit under your ass.
• Ani is so good at that and teaches the students in a systematized way. It's an awesome way to hold you accountable where the system is all laid out for you, so if you start to slide off, you know where to come back. It's a way to keep propelling yourself forward so you can continue your growth.

QUESTION

How are you doing with the business side of being an artist?

Point #3: 30-Day Sprint

• Coach Ani: We now have what we call the 30-Day Sprint, and inside of that, we actually have five weeks of training. We have one week of the pre-30 days, and then the actual 30-Day Sprint. I have revamped the whole thing to where I'm requiring the entire network of 265 artists to participate in it.
• We realized this was so desperately needed when the artists would come into the network and not remember what do to, which kicked them into the overwhelm mode. When artists get to that place, many feel like failures.

QUESTION

What has been your experience of the 30-Day Sprint?

Point #4: Power in Your Body

• Coach Val: Power is my least favorite topic because it's the hardest one for me, and BODY is the one area that I tend to let slide because I take care of everyone else and put myself last. As I've gotten back into eating super healthy and working out consistently, I've noticed a big difference in myself. Power in your body has a trickle effect and is the foundation of everything else. 
  
• Coach Ani: Taking care of your body plays a huge role in your mentality. When I moved to California nine months ago, I stopped drinking soda and stopped eating fast food. Keeping up with your body and taking care of yourself is vital for us as artists because we're standing and moving for twelve hours a day, as well as having to hold conversations with clients. Ours is not the easiest of jobs, and it is essential for us to take care of our bodies.

QUESTION

What one thing can you add to your life today to start taking better care of your body?

Point #5: Tipping the Scales

• Coach Ani: When people hear the term profit, the very first thing that enters their mind is money. Everything's about money to everyone. What we've seen inside the network, however, are artists making a shit ton of money, and inside of that, we've seen that although they're making a ton of money, they have no Balance and their life is a shit show.
• Coach Val: I feel like you're always tipping the scale. You're wanting to go to work and make a profit, and as you're doing that, your balance is going out of whack because you're not taking time for yourself, your spouse, or your children. You have to reel yourself back in and ask yourself if its worth it. You get your balance back by putting up your boundaries and going from there. But I feel like it's this constant tipping of the scales where rarely do you find yourself in that sweet spot.

QUESTION

How are you doing in the area of Balance?

Quote of the Week:

"What is it that you're missing or lacking in your life? What can you do about it? I guarantee you can do something about it. Once you do, you will get different results, and once you get those, you will become addicted and want to keep moving forward, which is the point."

–Valerie Plunk

"We're around a lot of energy every day and it's hard not to soak it all in. To help me get rid of it, journaling's been my favorite. It helps me get my feelings out instead of burying them deeper and deeper."

–Anianne Rivera

Coach Val and Coach Ani highlight the topic of Production in this week's episode of the Big Money Stylist podcast.

Known for their stoic demeanor, the three dynamic ladies are back this week discussing the topic of vulnerability, which they agree hasn't always been their strong suit. In this episode, Danielle, Val, and Ani share personal stories about what led them to realize that vulnerability is actually a strength, not a weakness.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....POWER Point #1: Plastic Barbies

• Danielle: My husband, Garrett, is the more emotional one who likes to talk about his feelings. He would always tell me I'm like this plastic Barbie or a robot because I didn't want to share my feelings. I didn't see that in me, and I guess I came across as unapproachable.
• Coach Val: When I was little, my mom would say to me, "You never cry!" I was feeling what my sister was feeling, who was a crying mess, but it just didn't come out in tears. It just doesn't manifest in me the same way it does with everyone, but I still feel the same way.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

How are you like Danielle and Val? How are you different?

Point #2: Sharing Stories Creates Connection

• Danielle: The first time I started sharing little pieces of my story inside of the small classes we were doing, it was like an outer body experience where I was them, listening to me. That's what triggered the emotion. I was a student listening to my story. Then it hit me: I went through a lot! This was hard shit! It's like an emotional high where you finally feel yourself letting go and sharing your story, and at the same time, you feel the love and energy in the room. It's a really cool place to be in.
• Coach Val: The first time Garrett threw me on stage and told me to share my story was the first time I wasn't crying because I was in front of people, I was crying because I was realizing "Holy shit, you went through a lot of stuff, Val." It was the first time I felt my true sense of purpose. That moment was also therapeutic for me because I realized other people open up so that they don't feel alone, and in opening up, I felt less alone.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

How do you feel when you share your story?

Point #3: Turning Weaknesses into Strengths

• Ani: When I see students talk about things I would never talk about, I feel like they're so strong for being able to share that part of their story. But when it comes to my sadness, vulnerability, and tears, I can shut it down super fucking quick. I view it as a weakness in myself, which is so fucked up. Why is it good for someone else but not good for me to do that?
• The first time I was really vulnerable with the students was at the beginning of January when I ended my engagement. I'm in front of 125 artists and telling them this entire story, and the whole time I'm doing it I'm thinking, "You've lost your fucking mind. I can't believe you're sitting here sharing this deep, painful part of your life!" The outpouring of love and support I received for weeks afterward totally blew me away. It was in that moment I realized that the more I can be open and honest with my students on anything and everything, the more it can help them.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

How would sharing your story begin healing you and others?

Point #4: It's All or Nothing

• Coach Ani: I went back into the network and shared more detail than I had ever shared. I was sharing nitty gritty shit, which probably made me look like shit, and like a terrible human. But it just is what it is. I'm not going to lie and make myself look better, which I think is something a lot of people do. If you're going to tell the story, tell all of it.
  
• Danielle: People can read when others aren't being authentic; when there's a piece of the puzzle missing from their story. An important piece to growth and accountability is being able to share your story - your whole story. Not in the sense of "That's why I'm so awesome," but more like "Hey, I was a douchebag and I learned a lot from it. My goal is to course correct and not continue to live in douchebag land."

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

What details do you leave of your story because you're afraid of looking bad?

Point #5: Keep Your Soup in the Bowl

• Ani: Imagine you have a porcelain bowl that has a chip in it. Take care of it when it's just a little chip. If you don't, it will grow into a bigger and bigger crack until eventually you literally can't fix it. At that point, the bowl is so irreparable that you end up tossing it. The business and friendship go south, shit goes sideways, and you can't keep your soup in the bowl anymore.
• Danielle: I have experienced that in my marriage. I had a massive, gaping channel through my bowl, with three to four years of shitty behavior on both sides - which took us four to five years to repair. We'd repair the little chip in the bowl, say something rude to each other, and the repairs we had made would soon become undone. People ask, "How did you fix your marriage?" We tell them we became committed to making it work by slowly filling back in the cracks and holes until it felt like the bowl was whole.

[mks_pullquote align="left" width="300" size="24" bg_color="#000000" txt_color="#ffffff"]QUESTION[/mks_pullquote]

What is your pattern when you notice a little crack in your relationships or in your business?

Quote of the Week:

"Vulnerability can be a strength but obviously, in some cases, it might need to be reeled in a little bit when you're stuck in the story of victim mentality. I've been like that when I've said: Can't I get a fucking break!? Then I remember, "It's you, so stop acting like a whiny little bitch and start figuring something out to make things work. Take back the reigns and change it."

-- Danielle White

"Ryan, my husband, gave me a cactus for Valentine's Day with the attached message: It's a cactus, just like you - prickly and low maintenance. I thought that was the sweetest thing ever!"

--Valerie Plunk

"None of us has ever had a 'woe is me' moment. Anytime we've ever gone through and had a moment of vulnerability about our story, or about our feelings about where we're at in life at the time, it's always wrapped around: What's the positive in this? What can I do to change this?"

--Anianne Rivera

Known for their stoic demeanor, the three dynamic ladies are back this week discussing the topic of vulnerability, which they agree hasn't always been their strong suit. In this episode, Danielle, Val, and Ani share personal stories about what led them to realize that vulnerability is actually a strength, not a weakness.

Danielle, Val, and Ani have a conversation around the topic of Protection in this week's episode of the Big Money Stylist podcast.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PROTECTION Point #1: Meltdown Territory

• Coach Val: When I hear the phrase "meltdown territory," it means that you're about to hit it. You're not there yet, but you're about to freak the fuck out and shit's about to go sideways. Coach Ani: You're about to hit rock fucking bottom. You're not doing well, physically or emotionally.
• Danielle: Everybody has a bucket, and everybody has different levels to their bucket before they flip their lid. When I hear meltdown mode, if you have 17 levels before you hit meltdown mode, you're at a 16.9, and you're about ready to flip your lid. Sometimes when you flip your lid, that amount of emotion makes you reevaluate things to take the actions necessary to do what you're supposed to be doing.

QUESTION

What happens to you when you enter meltdown territory?

Point #2: Survival Mode

• Coach Ani: We're constantly asking ourselves, "Is she in meltdown territory? Is he in meltdown territory?" Are they on the ledge? Did you talk them off the ledge? I think artists will understand it as burn out mode. They love their job so much that sometimes they grind and grind and grind, thinking it's a good thing, when, in reality, it's not actually serving them.
  Coach Val: We tend to measure success by how busy we are. And because we love doing what we do so much, it's hard to tell people, no. In that space, you're not producing your best work but rather just maintaining and keeping your head above water; you're hanging on in survival mode. At that point, it's not about doing your best work, and in this space, a lot of shit can go sideways.

QUESTION

What areas of your life are impacted when you find yourself in survival mode more often than not?

Point #3: State of Implosion

• Danielle: Once you reach that state of implosion, you have to take a few steps back. It slows you down, which can be a good thing because it gets you to this place where you can finally do shit. But at the same time, you don't want every growth point in your life to be measured based on explosions. You want to be able to recognize the signs early on, protect what you're building, and take action before it explodes. It takes a lot of courage to do that.
• In my experience, that's how I used to experience life – how both Garrett and I experienced life – through pain. Then I got to this point in life where I asked myself, "Why does every lesson in life have to be painful? I realized it was because I was choosing to take it to that painful point. As our businesses have grown, I've been trying to get to that place that is right before implosion.

QUESTION

What can you do to access growth without having to experience the pain of implosion first?

Point #4: Addicted to Growth

• Coach Ani: What we're training and teaching has never before been seen inside the hair industry. We're also teaching and incorporating the Warrior's Way of having balance across CORE4 (Body, Being, Balance, Business). Our students are super excited to go forward and learn this. They're learning so much and they're so fucking amped that they keep doing more and more. When they realize they don't actually have any balance and that they might be going backward, I find myself having to get them to reel it back in.
• Danielle: You get addicted to the growth, and in being addicted, you keep piling it on, "I'm changing my mindset, I'm living this new way!" When in reality, they're actually regressing. Just as life has times and seasons, so does progressing and moving forward. Coach Val: I get that because I'm addicted to the growth. We see results happen so fast that we don't want to stop. At the same time, you look around and realize that you're also fucking some shit up and you've got to reel it back in.

QUESTION

How do you know when you've reached the point where it's time for you to slow down and reel it back in?

Point #5: Letting Go

• Danielle: With everyone on the team, I feel we all have these seasons of craziness which is a signal to me that we have to readjust. The more we can slowly let go, the more we can grow, which I've experienced on so many levels. I used to think I was protecting my business by doing everything and micromanaging all of it. So many times a voice would come to me and say "you have to let it go." My response? You can fuck right off. I'm not letting shit go." When you're addicted to that hustle and grind, the hardest thing is stepping back and saying I'm not the only one that is going to make this shit rise to the top.
• Ani: I'm just trying to protect BMS and get my head on straight. What I've noticed in BMS and in Warrior, is that protection is hardest for the single people because there is no "I should go home now and be with my family or my kids." There's none of that so grind mode is almost harder to get out of. Even when I go home, I almost feel guilty having that time off when there are things that need to get done, and if don't do it, no one's going to do it.

QUESTION

Where in your life do you know it's time to start letting go?

Quote of the Week:

"Protect your words, protect yourself, protect your mindset, and respect yourself. If you lead with that approach, I think you'll be surprised at how things are less emotional and more logical. Start off on the right foot by setting up your boundaries. If you're a hairstylist, it's not too late to go in and tell your boss what days and hours you'll be working. Hold strong to it because the only person who is really going to let you down, is yourself."

— Danielle White

"Boundaries can change as you evolve and change. If it's not working for you anymore, adjust your boundaries. But remember, you have to be the one to do that, first and foremost, before anyone can show you that same respect. It starts and ends with you."

–Valerie Plunk

"I've come to realize that I love working. I never have a problem with it. But then I'm like, shit, here I am teaching and training the Warrior's Way to all of these women inside of BMS, yet I'll be the first to admit that I don't live this shit. I'll remind myself, fucking Ani, you should probably learn to reel it in at some point. But then I swear it's like a fishing line where all of a sudden I find myself hooked all over again."

–Anianne Rivera

Danielle. Val, and Anii have a conversation about protection in this week's episode.

Whether you're a hairdresser, entrepreneur, businessman or businesswoman, you're bound to find value and enjoyment in the podcast that continues to reign as the #1 podcast on iTunes in the category of Fashion and Art, BIG MONEY STYLIST. This week, creator and founder of NBR, Danielle K White and head trainer, Ani Rivera, have a riveting and spicy conversation around the many facets of Profit.

Whether you’re a hairdresser, entrepreneur, businessman or businesswoman, you’re bound to find massive value and enjoyment in the podcast that continues to reign as the #1 podcast on iTunes in the category of Fashion and Art, BIG MONEY STYLIST. This week, creator and founder of NBR and DKW Styling, Danielle K White, and head trainer, Ani Rivera, have a riveting and spicy conversation around the many facets of Profit.

Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week’s Episode…..PROFIT Point #1: Not Just a Hair Class

• BMS education is not your typical hair industry education, by any means. It is highly sought after with limited seating, thus making the enrollment process less than typical as well. It is extensive and is taken very seriously by the team.
• Coach Ani: BMS education is not normal: it’s hustle, grind, and commitment like never before, beginning with an intense three week lead up to the actual three-day event. Now we know what to look for in the applications that come in because we’ve gotten really clear on the different traits of those we want inside BMS,  who will be a good fit for us, and vice-versa.

QUESTION

Where in your life are your hustle and grind lacking power and commitment?

 

Point #2: Communication Styles

• Coach Ani: The way I message Danielle is the same way I message Garrett – brief and to the point. When I hired Morgan on as my assistant, I told her don’t be offended, I’m not trying to be a dick, but I’m a very direct person and my mind moves very quickly.
• Danielle: I can’t play that role with Garrett because I’m his wife. When I have done that in the past, he would spout back at me as if I were a dude, then I would say fuck you buddy and get irritated. Now, I reframe it as a question, “Would you like to do this?’ Underneath it, though, I’m thinking “we’re fucking doing this!” I put the two emojis with a heart and sometimes with a flame, and he responds: Yeah, love it babe, fist bump… instead of being mad. It’s all about the packaging and the pre-frame.

QUESTION

What different communication styles do you use with the most important people in your life?

 

Point #3: Hats, Lids, and Boxes

• Coach Ani: When you wear so many hats, something can trigger you. If you try to solve it while you’re upset and pissed off, you’re not actually going to get a great solution. I never speak out of anger. If I’m that angry, I know I need to take a step back and quiet down. I don’t curse, I don’t scream, and I don’t yell because you can never take any of that back. I reel it in, reframe it, let it go, and move forward.
• Danielle:  Everybody has their level before they reach the point of explosion. Garrett is 1-2-3 BAM!  –  whereas I have to go through 16 levels before I’ll flip my lid. If you have two people who flip their lid simultaneously, you can’t have a productive conversation and are no longer in a logical space. If I step back and compose myself, Garrett comes back down into his box, and we’re able to have a logical and somewhat productive conversation.

QUESTION

What is your go-to response when you get triggered?

 

Point #4: Visions and Targets

• Coach Ani: When you get clear on what you want and set a goal or target, in the beginning, it has to be specific. If you say, “I just want to have the perfect client,” or “I just want to have more money,” what does that actually look like for you? Everyone’s picture is going to be different – the perfect client for you may not be the perfect client for someone else, or the amount of money you want may look different for someone else. Get specific, and at the same time, be flexible.
• Danielle:  I don’t create some kind of a vision board; they’re messy and look like a five-year-old’s collage. Also, I’ve noticed my Vision will change, so if I’m stuck on what I’ve put on this board, that can hold me back. If I’m so focused on this “one thing,” what other opportunities am I missing out on? When people have a set plan and shit goes sideways, where the plan doesn’t pan out or come to fruition, it creates chaos and confusion in their lives, and they plummet. My take on it? Shift your plan and change your story.

QUESTION

Where in your world have you been so set on a particular outcome that you have missed or turned away other opportunities that have shown up along the way?

 

Point #5: Vulnerability

• Coach Ani: One of my biggest weaknesses is being vulnerable. Garrett told me that I have one of the best poker faces. It goes stone cold, stoic; that’s how I am feeling. But underneath, I know it’s a hurricane. Even when I start crying, my face doesn’t change. I’m a literal weeping statue. When it comes to my students telling me some of the gnarliest shit I have ever heard in my life, it’s poker face, and I can’t let it affect me
• Danielle: When you’re coaching individual students and they’re in a painful place, if you’re both in tears at the same time, you’ll get nothing done. There’s a time and a place when vulnerability sets the stage and melts the audience, but when you’re trying to get shit done, it’s not effective. It’s learning to use your superpowers as needed.

QUESTION

What are your feelings about vulnerability: Strength, weakness, or both?

Quote of the Week:

“Stay consistent, follow your heart and intuition, and be able to logically back it up. Shift your gears and start going in the direction you feel like you should be going. As you follow your plan, you never know what opportunities will open up along the way.”

— Danielle White

“I encourage you to look at what you’re doing right now inside of your life and business. If you recognize that you have put yourself into a box because “I thought I wanted to do this,” or “I’ve been focused on this one goal so much,” rearrange it, journal about it, meditate, and do whatever you need to do to get yourself out of that box.”

–Anianne Rivera

The powerhouse trio is back in the studio this week with a conversation around the topic of Production. Danielle, Val, and Ani discuss how they've seen many artists try to skip the steps necessary for success, and instead concentrate more on their quest for celebrity status and money rather than on the craft itself. At the end of the day, there is no substitute for doing the daily work necessary to build a strong foundation and long-term success.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....PRODUCTION Point #1: What is Production?

• Danielle: If you're not producing, what are you working for? Production is a direct reflection of where you are in business and life. If you're working and find yourself running in circles, or if you do your numbers and you're not profitable, what are you working for? You've got to know your numbers, and you've got to be profitable in order to make it worth your time.
• Coach Ani: Production is literally just doing the work.Coach Val: Take those steps and do them each correctly. Go through the process and trust the process. It may seem like you're going at a slow pace because you're not yet seeing the end result of what you want, but just take the steps to get there and you will have better production.

QUESTION: What does "doing the work" look like for you?

Point #2: It's About Steps, Not Time

• Danielle: I think people get confused about doing time vs putting in the work and taking all of the necessary steps. I have to remind Garrett sometimes, "I don't care if you have someone who comes to work with you who is older than you, or says that he's been a coach and a trainer for 20 years. You built this shit and he's working for you." You can't skip steps. You can work together and get to that point, but you're not equal and everybody plays a role.
• Coach Val: Skipping steps just doesn't work. It's actually taking each step and being successful with each one before taking the next one. It's not about time, either. It's not like once you've spent 20 years in the industry, you've arrived. Rather, it's the number of steps you've taken. For example, in an assistant program, it might take someone nine months and another person two full years before they're completely ready to take on clients.

QUESTION: Where in your world are you skipping necessary steps?

Point #3: Do the Daily Work

• Coach Ani: Inside of BMS, we've created a Funnel for all of our students. Imagine a website that is an expensive and amazing marketing tool. Our tools will assist you in succeeding, but if they're not willing to do the very beginning work, like the Daily 4 where they post on social media every single day, then no one will ever see their website. Someone can have 1500 websites and funnels, but if you're not leading anyone to them, they literally will never work.
• Coach Val: Although we're really honest with our students, we see some going home from our classes all excited about charging $2000 per client right out of the gate. Here's a heads up: your work is going to suck. Big time. My work sucked at the very beginning, and so will yours. Reel it back in and start out at a lower price point. There are so many steps for you to take before you're ready to charge that high ticket amount.

QUESTION: How does this conversation to relate to other areas of your life?

Point #4: Do it Anyway

• Coach Val: I love being on this team. The fact that Danielle and Garrett will never slow down, inspires me. It motivates me to want to keep working hard and see where that gets me. There is no end game for me; I don't know what the end looks like. I just know that every single day, I'm going to give it my all despite how I'm feeling.
• Danielle: Sometimes I wake up and I don't want to do anything. I'm fucking over it. What you and I are experiencing is totally normal, and that means we're going through emotions that everybody goes through. It's what you choose to do with those emotions that enable you to move forward.

QUESTION: How do you keep going despite how you're sometimes feeling?

Point #5: Building a Kingdom

• Danielle: When opportunity arises as the next natural step, and you feel like the cards are aligned, be willing to take a leap - an educated leap. You have to slowly build your kingdom. If you blow things up too quickly, the kingdom crumbles. I'm going to be riding this train out for a bit; it's not just a fun ride for the next couple of years.
• Coach Ani: We're building a kingdom on a solid foundation, which is a true love of the craft. We're in it for what it's doing for everyone else, not for the money, and not for the celebrity status. We're here because we love it; we're here because we want to make a change.

QUESTION: What type of foundation are you building?

Quote of the Week:

"I don't want to be on the stage, I want to build the fucking stage."

-- Danielle White

"Keep doing the work - no matter what your mood is -  and you will always see results from that. Whether or not you want to show up that day, show up that fucking day; you will never regret that you did the work."

--Valerie Plunk

"You need to look inward and ask yourself, "What am I doing or not doing?" Look inward and hold yourself accountable."

--Anianne Rivera