The Danielle K White Show

What could actually change inside your life if you made the decision to step forward and own your power? Join Coach Ani and Coach Val in their passionate conversation around the topic of Power in this week's episode of the Big Money Stylist Podcast.

It's all about good vibrations in this week's episode of Big Money Stylist. Knowing that one bad apple can indeed spoil the whole bunch, Danielle, Val, and Ani are highly protective of the vibe and energy of the artists and clients inside DKW, as well as inside their BMS educational classes. They are each highly intuitive and deliberately take steps to protect the energy in their personal space.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PROTECTION Point #1: Vibes Speak Louder Than Words

• Danielle: I'm super protective of the energy around me. I need to be protective of who I surround myself with because that energy can ultimately pull me back or push me forward. I feel that people who have the same vibe, positive energy, and vision that I do – that we're not stagnant but are pushing each other forward.
• Coach Val: Ever since I was little, I've been super in tune with vibes. My mom always told me to run with that, to listen to those vibes. What and who I surround myself with definitely affects me. It's the unspoken vibe of people: your vibe speaks louder and truer than your words. You have to be protective against people who don't fit in with your vibe and energy.

QUESTION: Are the people around you pulling you back or pushing you forward? Point #2: Protect the Tribe

• Coach Ani: We're very protective inside everything at DKW and BMS. We're a family here and we never let shit go too sideways because we know it's so important to the entire tribe. I feel energy so deeply and can tell when someone is sucking the energy out of everyone around them. The energy of one can completely throw off the energy of everyone else.
•  Coach Val: We're super protective of that vibe in our salon and in our education programs. Our vibes are positive and moving forward, and they're all about growth. If you're not in tune with that, you're not going to be part of us. This is why we do interviews prior to people coming to class. We want to make sure we have the right fit so everyone can grow at the pace they need to grow, and that no one's holding anyone else back.

QUESTION: How do you protect your tribe?

 

Point #3: It's a Matter of Heart

• Danielle: Everything on paper about Garrett says absolutely not, grab your shit and get out. Energy comes down to listening with your heart, and not your head. My mind is very powerful, but ultimately I know the one thing I can trust is my heart. Sometimes I'll choose the thing or the person that looks pretty on paper, and then later realize I should have gone with my heart.
•  Coach Ani: I was raised by a mother who is deep into energy. When BMS was under construction, early in the morning and late at night I would go into the space and talk to the walls, "I love you, we're going to build great shit, it's going to be amazing, we're going to change lives here, think of all the great shit we're going to do."

QUESTION: Where is there evidence in your life of following your heart?

 

Point #4: Protect Your Space

• Coach Ani: The shit that we deal with inside of our BMS Mastermind is really heavy. Garrett told me I have to find a way to protect my energy and space, and definitely never take that heavy energy home. Inside of this space – this big white bubble – it's me, my energy, and only my energy. People can come to the outside but I can't let them in and affect me, or I literally can't do my job.
• Coach Val: I'm super protective of my husband and kids and what I 'll allow around them. Sacred comes to mind, which spills into all aspects of my life. My kids get to learn life lessons at recess but, other than that, I'm controlling that shit. Danielle: I keep sacred the time that I have for myself and with my family. Whether I'm out with my kids or on a date with my husband, I buffer everybody else out to protect that space with them.

 

QUESTION: How do you protect your space?

 

Point #5: Warrior Women

• Coach Val: I received a message from a girl I grew up with: "You and your team are changing the world, and you're changing the lives of people in industries other than the hair industry. You inspired me to take a leap of faith and go after my dream." This is why we're protective. We know where we're going and we realize how many people we're affecting, and we don't want anything to hinder our growth.
•  Coach Ani: I get messages from people who say, "I wish I did hair just so I could come to BMS!" If you haven't yet looked up Warrior Women, go to warriorwomennow.com, watch the movie, and consider joining us in August. We've essentially merged Wake Up Warrior and BMS. It's so fucking cool to me that we get to go and influence others, that we're growing past the artists and get to protect and affect everyone else as well.

QUESTION: When are you going to enroll in Warrior Women? Quote of the Week:

"You have to protect your mind and your energy so you are delivering what you expect to be around you."

— Danielle White

"Wherever I am, I am fully present and giving all of me. I try to compartmentalize and keep those energies where they need to be because they're super sacred. That way, I'm not bringing anything home or cross contaminating."

— Valerie Plunk

"Where are you letting the boxes of your life cross contaminate? Are you letting one box affect another, which is then affecting another, and then it's bleeding all the way down? Take a look at your life: Where are you not protecting the energy that you need to?"

–Anianne Rivera

Stay Tuned for Next Week's Topic….POWER

It’s all about good vibrations in this week’s episode of Big Money Stylist. Knowing that one bad apple can indeed spoil the whole bunch, Danielle, Val, and Ani are highly protective of the vibe and energy of the artists and clients inside DKW, as well as inside their BMS educational classes. They are each highly intuitive and deliberately take steps to protect the energy in their personal space.

Welcome to the #1 podcast in iTunes in the category of Fashion and Beauty where you can always count on Danielle, Val, and Ani to be real, raw, and highly entertaining. This week's conversation of Profit is something many artists feel uncomfortable talking about, saying it's not about the money, it's all about the art – yet most artists are literally slaves behind the chair. Tune in as the ladies debunk this theory and discover what they are up to that is taking the industry by storm and turning it on its head, all the while changing generations to come.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PROFIT Point #1: Taboo

• Profit is the manifestation of your hard work, whether it's monetary or freedom of time. When their students share their Why, the underlying message is that they want more time and freedom to spend with whomever they choose.
• Coach Val: Many of us have been taught by our parents or at church that when it comes to money, you need to be modest and humble, almost as if it's a taboo topic to discuss. Numbers show our results, which is why we enjoy talking about them. It's upping the game for everyone: if she can do it, so can I.

QUESTION: How does it make you feel when the topic of money comes up in a conversation? Point #2: Burnout

• When artists break down their numbers, it's a sobering experience for them because they realize they're not doing nearly as well as they thought. A single mother went from making less than $9 an hour to $89-$120 per hour one year later – by implementing what she learned at the BMS Intensive class and knowing her numbers.
• Danielle: We need to bring this numbers game and accountability to our industry and not just talk about the art. The art is no longer fun when everything inside of you is being sucked away. We've been called too much and have been called bullies. If we're fucking bullies who give people those kinds of results, I'll take that title any day of the week.

QUESTION: As you run your numbers, how much are you actually making per hour? Point #3: Pulling Back the Curtain

• Danielle: When you don't force someone to look at the numbers, how long are they going to be stressing and crying, and wondering why they can't make ends meet? Once you get into the numbers and can actually see the reality of where you are, that's when you can take steps to where you want to go.
• Coach Ani: It took me eight months to go from $4K a month to $20K a month, working fewer days and hours. I'm living, breathing proof that this shit works. My profit and results? They came from a pure commitment to the entire program and getting really clear about my numbers.

QUESTION: Why are you so uncomfortable when you take a close look at your numbers? Point #4: Reality Check

• Danielle: People who are in pain need us, but we don't have time to babysit. They have to be willing to choose in. We're here to flip the industry on its head. I promise you, if you let go of your ego and join us, and submit to the process, you'll have fucking results. Sometimes you need to be called out on your shit. It allows us to put the ego aside and say "thank you for kicking my ass."
• Coach Ani: Where are you realistically at today? Without feelings, without emotion, without stress, put the numbers on paper, look at it and say this is where I'm at. From there, you can choose where you actually want to go, which is what we do in all of our BMS Intensive classes.

QUESTION: What to you know you need to be called out on? Point #5: Ripple Effect

• Coach Ani: I was so overcome with gratitude recently when I realized that here I am from the midwest, I'm now working a stone's throw away from the ocean, I actually live here and am no longer a tourist in this beautiful city. What we're doing is not just helping our students, it's building marriages and families and is changing the course of so many lives.
• Coach Val: I told one of our students, who was very close to divorce, that she was going to go home and as she implemented what she had learned, she was going to see a difference in her marriage and her son. She reports today that her marriage has never been better and they've never been happier. What other education process cares not only about your numbers and your business but also the balance of your family life

QUESTION: What area of your life needs more attention? Quote of the Week:

"I tell people to entertain where they are and where they want to go, one step at a time. Look where your numbers currently are, then set realistic goals – numbers you think you can hit. Then, once you hit those, set the next ones and the next. It's not that scary, you just have to say I want to go here and then all of a sudden you're like shit, I did it, what's my next goal? All the stuff that makes you so scared becomes the next natural step."

— Danielle K White

"For the longest time, I felt like you were dealt your hand in life: this is the economy you're in, this is your class, this is where you stay. Anyone who had anything was born into it. What I have learned from my experience, is that we can create whatever we want to create, which is insane to me and I love it!"

— Valerie Plunk

 "I'm not here to feed into the story that you've been telling yourself for so long. If you're coming to BMS and you've paid $4K to attend this class, have gone through three weeks of mandatory pre-training with assignments every single day, you've flown out to California…if I keep patting you on the back for everything you've been doing that's literally gotten you nowhere, which is why you're here now, that doesn't serve or help you."

–Anianne Rivera

Stay Tuned for Next Week's Topic….PROTECTION

Welcome to the #1 podcast in iTunes in the category of Fashion and Beauty where you can always count on Danielle, Val, and Ani to be real, raw, and highly entertaining. This week’s conversation of Profit is something many artists feel uncomfortable talking about, saying it’s not about the money, it’s all about the art – yet most artists are literally slaves behind the chair. Tune in as the ladies debunk this theory.

In this week's episode of Big Money Stylist, Danielle and her team have a conversation about increasing profitability and productivity, and how sometimes you have to take a step back as an artist and ask yourself:  Am I as good as I can be?

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....PRODUCTION Point #1: Walk the Talk

•  Coach Val: Good for you-you've found your power, now you need to produce what you're saying you can actually do. In our arena, you have to be good at NBR. You can be good at finding your power and marketing, but that doesn't matter if your work is shit. We want artists to find their confidence, but you also need to have the skillset to back it up.
• Coach Ani: Inside of BMS and Mastermind, we have a really heavy focus on charging what you're worth, but here's the deal. Yes, we are here to empower people, but at the end of the day, you need to make sure that what you're charging, what you're having your clients pay, you're actually providing that amount of value to them.

QUESTION: Take a look at your skillset: What are you actually producing?

Point #2: Level Up

• Danielle: I remember when I decided to become more focused; when I decided to reclaim my power as an artist. I started comparing my work with the work I was seeing on social media and got curious about how I could fine-tune and level up my skills and craft to become the best at what I was doing.
• As far as being the best you can be behind the chair, you have to be able to back up what you're promoting. I would never want a client to sit in my chair or to be a part of my salon experience and feel underwhelmed. I'd rather have someone come and sit in my chair and say 'you guys are so much better in person!'

QUESTION: Where in your life do you see that you need to level up?

Point #3: Ego vs Confidence

• Coach Val: I feel there are two sides to the ego: the side that gives you the confidence to push through and keep going, and then the downside that actually stunts your growth. Coach Ani: The kind of ego that doesn't serve you is when you look at something and think you can automatically do it.
• Danielle: I think of Ego as the dickhead, where confidence is owning your power. You definitely want to have that confidence going into your work, but the ego is what drags you down; it's what takes something you could learn and grow from and keeps you stuck where you're at.

QUESTION: What do you see inside of your life where maybe you're having a bit of an ego and not being realistic about the work that you're producing?

Point #4: What is Your Why?

• Danielle: We're not looking to be platform artists to build popularity. We're looking to give our students results, we're looking to inspire them, we're looking to literally change the game; we're looking to get rid of old habits, patterns, and behaviors.
• For as long as I've been doing hair, being the celebrity stylist is not enough, making the kind of money I'm making is not enough, just teaching, in general, is not enough.  What is enough is knowing the impact we're making on so many people's lives. That's when you know we're doing some good shit.

QUESTION: What is it that fuels you as an artist?

Point #5: Growth Hounds

• Danielle: I have to constantly choose where to put up the blinders and where to focus, constantly reframe everything and ask myself, "What serves me"? Lately, I've been going into things asking myself if this isn't serving me, even if its a thought, how can I flip it to predict the outcome of my day?
•  Coach Ani: For me, it's doing constant things that make us better continuously. There's never a place where we feel stagnant - we're either moving forward or backward, there's never a place where we're just sitting still. Everyone here values growth so much that it's a constant push and hustle.

QUESTION: What do you do to level up and improve?

Quote of the Week:

"Your marketing in front of the chair can only be as good as your magic behind the chair."

-- Danielle White

"We want you to charge what you're worth, but step back and take a good look: are you worth that? If not, what steps do you need to take to get to the price point that you feel confident in and that you are actually delivering that dollar amount of work - or over delivering, which is our end goal at DKW."

-- Valerie Plunk

"We always want all of our artists to  just be happy and to live a fulfilled life, having time with their family and not be stuck behind the chair six days a week and the one day you're off, doing laundry and napping. That's not a life that we want for them."

--Anianne Rivera

 

Stay Tuned for Next Week's Topic....PROFIT

In this week's episode of Big Money Stylist, Danielle and her team have a conversation about increasing profitability and productivity, and how sometimes you have to take a step back as an artist and ask yourself:  Am I as good as I can be?

Danielle and her team have an in-depth and enlightening conversation around the topic of Capacity in this week's episode of Big Money Stylist, where the ladies share personal stories and experiences that have expanded their capacity as women and Artists.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....POWER Point #1: The Next Natural Step

• Danielle: We are capable of so much more than we allow ourselves. Once we push through a certain threshold, all of a sudden what was scary becomes the new norm. You change your capacity as a human being by being willing to put yourself in the right direction and throw yourself in front of the fire, learn and grow from it and continue to move on.
• Coach Val: When you're willing to get out of your comfort zone and keep pushing through your threshold, it's like the next natural step, a natural progression. Taking a step each day furthers your capacity to take on more and more in the name of growing to become a better version of yourself.

QUESTION: How do you personally push through thresholds?

Point #2: Triggers

• Danielle: We can be triggered when someone says or does something and it just drives you nuts. Maybe it's something about the "old you" and you just don't want to go back there. If I don't want to be that person, how do I step out of my comfort zone and become the newer, better version of myself? With triggers, you have to learn how to deal with them because triggers cause you to lose your power and you are no longer standing in the highest version of yourself.
• Coach Ani: What are you being triggered by and how are you responding to those triggers? Are you shrinking back and immediately going to a smaller version of yourself, or are you pushing forward to make your bucket bigger; to grow, expand and make your capacity even more, so that you can continue pushing through?

QUESTION: How do you respond to triggers?

Point #3: Growing or Shrinking?

• Coach Ani: Inside of DKW and BMS, we have such a large capacity that we are always pushing ourselves towards constant growth. Coach Val: When I'm around Coach Ani or Danielle, I want to play to the biggest version of myself because their capacity is inspiring to me. I always want to level up and not be left behind.
• Danielle: When we train people and hold space for people to grow, it allows them to become who they were meant to be. When you're training someone, you want to hold the frame for them to enable them to grow with you. You have to have everybody moving in an upward motion.

QUESTION: How can you contribute to an environment of growth in your personal and business relationships?

Point #4: From I Can't to I Can

• Danielle: People inside the network put walls up and say, "I can't fathom this." It's achieved in baby steps. Just entertain the idea and from there, see what happens. I feel women, especially, tend to have to have the whole thing mapped out from A-Z before taking action, which is why a lot of women get overwhelmed and say "I can't."
• Coach Ani: I feel like I've said those words, too. I'm not *that* person to do that, that's for somebody else. If I keep telling myself it's for somebody else, I'm somebody else for somebody else. I can be an inspiration to show someone else, but I have to get my head out of my ass and just do it.

QUESTION: What are you saying "I can't" to in your life? Step back from that and simply entertain the thought of "I can" and see what happens.

Point #5: Baby Steps

• Coach Val: For me it's all about baby steps. I'm going to do this and see where this takes me. I say yes, do it scared and just keep doing little baby steps even if I don't have everything planned out.
• Danielle: All we have to do is entertain the thought and take baby steps, and the next thing you know you have a different life and you're a different person. It's so silly that we play small. Once we begin opening each new door, I'm still me but look how much I've learned and grown.

QUESTION: What door is right in front of you that you are afraid to step through?

 

Quote of the Week:

"I had always felt like I wasn't a speaker or a trainer -  that I was just little shy Danielle -  until I attended a Tony Robbins event a couple of years ago. The turning point for me came when he introduced himself: "Hi. I'm Tony Robbins and I created this shit." It got me thinking about what I could create in my life, and who I could become, realizing that I'm the one who gets to create whatever I want in my life."

-- Danielle White

"If you hear that little tiny whisper in your head, listen to that guy because he's going to get louder. The sooner you listen to it - the sooner you start taking your steps and start growing - the sooner your capacity is going to grow and you're going to become that bigger, better version of yourself."

-- Valerie Plunk

"For me - moving from the midwest to Cali -  my first step was: if you were going to do it, where would you live? What would that look like? What else would I need? I literally took it step by step because I am *that* person. I want to have the whole alphabet plus 4 extra numbers at the end and then Plan B on top of it."

--Anianne Rivera

Stay Tuned for Next Week's Topic....PRODUCTION

 

Danielle and her team have an in-depth and enlightening conversation around the topic of Capacity in this week’s episode of Big Money Stylist, where the ladies share personal stories and experiences that have expanded their capacity as women and as Artists.

As the Big Money Stylist podcast continues gaining in popularity as the #1 podcast in Fashion and Beauty, as well as one of the top 50 overall podcasts in iTunes, Danielle and her team are grateful for their audience and are committed to bringing massive value through their timely, lively and oft times spicy shows. This week's topic of Protection is a passionate favorite amongst the ladies of DKW Styling.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....PROTECTION Point #1: Sharing is Not Always Caring

• Over a ten year period, Danielle created a brand called Natural Beaded Rows. In the beginning, "sharing was caring," but there came a point in time when it became imperative for Danielle to protect the brand she had spent years creating and perfecting.
• She also realized the importance of protecting the experience of her client by doing away with her shadowing program. "I try to look at anything I do from the perspective of the client. If I was booking an appointment at a high end salon, what would I want my experience to look like?"

QUESTION: How are you protecting the experience of your clients?

Point #2: Are You in Alignment?

• There was a period of time in Danielle's life when she and her husband felt the need to protect their marriage and family by distancing themselves from and letting go of relationships that were no longer serving them, instead creating new relationships that aligned with their vision.
• You meet people in your life that help you connect from point A to point B. Once they stop serving you in a good way or adding any positivity to your life, you have to step back and ask yourself if it's worth trying to fix, or if it's time to move on.

QUESTION: Look inside your life and inside your circle of influence - the people you're constantly around. Is there someone you know you need to be protecting yourself from?

Point #3: Protecting the Client

• Danielle: Because I wear NBR extensions in my hair, when I hear stories on social media of salons using knock off versions of NBR and making scalps bleed, I'm like what the fuck! I can't even stand it. We have to protect our brand with the client because we're delivering a different service, a different product and a different experience than what's found outside of our salons.
• Jillian: I think it's disrespectful to the client if you don't know what the hell you're doing. We ask the people in our Mastermind to do 15 minutes of power practice every day which shows dedication to their clients and to their craft. Ani: When clients come and sit in our chair, they're trusting us to put our hands in their hair, to put chemicals in their hair, to change shit up and to really make a big difference for them, which makes their experience a top priority for us.

QUESTION: Are you really giving your clients the best experience you can? Are you treating them the way you would want to be treated?

Point #4: Churn and Burn No More

• Danielle: The retention of a client is becoming a lost and forgotten art in the hair industry. When you have the mindset of churn and burn, what the fuck does that say to your client? It says you don't give a shit about them. When you up the game and up the experience, not only is your client going to be happy, she's going to tell other people about her experience.
• At DKW Salons, one of the ways we protect ourselves, our brand and our clients is by creating a connection and killer experience for them right from the very start. We do this by paying close attention to the details before and after their appointment, we send follow up emails and reach out to them to see how they're doing. Creating an amazing client experience is a top priority for us.

QUESTION: What systems do you have in place that focus on Client Retention and the Client Experience?

Point #5: Winds of Change

• Danielle: We're rebirthing stylists to a new level. No more crappy routines and behaviors and all that shit that doesn't serve you. We're getting rid of all these bad habits and routines and putting stylists more on a pedestal. Ani: We're changing the game. We've literally taken the hair world and flipped it upside down. What we do is not normal, it's not seen and it's super intense. Having an emphasis on having a skill is not enough anymore.
• BMS (Big Money Stylist) is the methodology of NBR (Natural Beaded Rose) married up to business and marketing tactics. Conventions are held throughout the year where hundreds of Artists attend. BMS Intensives are smaller classes that cap out at 20 people for more personal, one-on-one hands on training. To be considered for either of these, please visit our website and fill out an application. bigmoneystylist.com 

QUESTION: Are you ready to jump into this movement that's taking the hair industry by storm?

 

Quote of the Week:

"A lot of stylists go into hair with the goal of eventually owning their own place, yet they don't know business, they don't know client retention, they don't know client experience or know how to emotionally deal with the client as the professional. We are at a tipping point which is so cool for me to see. I believe that what we are doing is 100% changing the game and is impacting our industry on a huge level."

-- Danielle White

"At the end of the day, when we go through and protect the clients by doing the power practice, doing NBR every single day, getting better at the beadwork, stitching and color - protecting them in that sense of practicing and giving them a good experience - it also protects us and the brand as well."

--Anianne Rivera

"I feel like I have to protect myself from myself. I'm like my own worst enemy, my harshest critic. Your heart knows what an amazing individual you are, so let it shine. Have that spark always. Don't let yourself dwindle by other outside factors. Put a bubble around you, one that allows people inside if they're awesome. Let yourself be you!"

--Jillian Cheel

 

Stay Tuned for Next Week's Topic....POWER