The Danielle K White Show

A new voice has joined the BMS Team in a permanent way with McKenzi Davis, the newest member of the head BMS Team and stylist inside of the DKW salon. The conversation this week is about Production, specifically taking a close look at all areas of Marketing.

 Not only is the BMS Podcast #95 out of ALL of the podcasts inside of iTunes, it's Number ONE in Fashion and #5 in Arts, so we've noticed that the message being shared is making an impact on others. This week the BMS Team: Danielle, Garrett, Val and Ani talk about how to get beyond the slavery and bondage of being a stylist behind the chair, throwing in a little bit of a wizardry twist for safe measure behind it all.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....PROTECTION Point #1: Protect Your Mind From Outside Influences

• 60% to 70% of your success as an Artist - both behind and in front of the chair - comes down to protecting your own psychology. When you don't protect it and allow people's opinions and outside noise to influence you, there's a direct impact on your bank account. You have to have tunnel vision when it comes to the chatter and noise of others.
• Coach Val: I have to block out the outside noises and opinions of others because it can trickle down into everything, including what I produce behind the chair and how I feel about myself, which slows me down. I can't have that. It's super important to protect my mindset so that I can keep growing and get to where I want to be.

 

QUESTION: When you've allowed other people's opinions to impact or influence you about your own industry - and they're not even in the hair industry -  how does it actually affect you in the salon?

 Point #2: Your Circle of Influence Matters

• Sometimes when you step outside of the 'acceptable' and unspoken parameters of your social or family group, people inside of these groups start questioning your actions and may even become embarrassed by you. Be willing to feel awkward in order to move forward in life, regardless of what your friends and family may think or say.
• After losing everything several years ago, Garrett was trying to find his voice again. In the midst of  the gossiping and 'shit talking' from close friends and family, Garrett and Danielle knew the only way they were going to pull this off and get their life back on track was to shut everyone out, which included blocking family and friends on social media and moving to another State.

 

QUESTION: Who is in your circle of influence?  Are they sucking the life out of you or are they assisting you in your growth? What changes do you feel called to make?

 

 Point #3: Clearing the Path Protects Your Future

• There is another world that you cannot even fathom possible that exists in a different realm beyond whom you are currently giving yourself permission to be as an Artist and businessman or woman, where the excitement, abundance, experience, happiness and Purpose in your life is so much bigger. Oft times the only way for us to protect our future is to clear the path in our present moment with relationships and situations that no longer serve us.
• An advocate for growth and change, Coach Ani believes that you can't remain the same person. As hard as it was at the time for her to break off her long term relationship and engagement, she knew it was the right decision for her and her continued growth. She was willing to throw fucking caution to the wind and say, "Okay. I have no idea how this is going to play out, but I'm gonna fuckin' try it."

 

QUESTION: What hard choices are right in front of you that you need to give yourself permission to make?

  Point #4: You Are Your Worst Enemy

• What do you do when the dark side of you wants to quit? Coach Ani remembers her WHY, she takes a step back to look at the bigger picture, and takes time to recharge herself. Val has found that by sharing her own pain and struggles with other stylists, it gives them permission to push forward, push a little harder and know they are worth making more of their lives.
• Danielle: It comes down to Purpose. I can't listen to those voices in my head anymore because I know how many people are impacted by what I am doing.

QUESTION: What do you do when your own mind becomes your greatest enemy? What has become helpful to you as an Artist?

 

Point #5: Marketing is a Protection Game

• To protect your Empire, continual marketing is a must, whereas ceasing to market can cause the destruction of that same Empire. When you know your numbers you can go forward with an actual plan, as opposed to just throwing money away in hopes that what you want is actually going to work.
• Another way of protecting your business is by actually being fucking good at hair. Being an elite Artist is one of the greatest protection moves to a future building of your business and sustaining your current clients.

 

QUESTION: What area are you currently lacking in when it comes to marketing, knowing your numbers, or being an Elite Artist? What changes are you committed to making going forward?

 

Quote of the Week:

"The marketing game is always changing, so you have to move with the trends. If you can figure out the marketing game and have success with whatever you're trying to promote, and have figured out that piece of the puzzle, then regardless of where the economy goes, you feel more protected because you know how to market and you know how to rebuild."

-- Danielle White

"You have to know how to market, but you have to have a skillset that you can deliver on a level that will keep a client coming back. Inside our Elite Mastermind, we have implemented something called Power Practice where the students have to make a commitment of practicing daily for 15 minutes. It may not seem like a lot, but what we've seen is that by doing that 15 minutes every single day, it elevates their skillset immensely. We are holding our students to a higher standard of work that is worthy of the NBR brand that Danielle created."

-- Valerie Plunk

"Every hard decision you [Danielle] have ever made has not just affected you, Garrett and your children - it's affected everybody. It affected Val and her marriage and family; it's affected every aspect of my life. Everything has come about because you had the strength to stand up one day, change everything about your life and say: This isn't enough. I'm doing more. I'm changing my life."

--Anianne Rivera

  

Stay Tuned for Next Week's Topic....POWER

  ____________________________

Every week you will get to hear from Danielle White, founder of Natural Beaded Rows (NBR), a revolutionary technique with hair extensions discuss Big Money Stylist (BMS) with her trainers Valerie Plunk and Anianne Rivera. Join your host, Garrett J White, founder of Wake Up Warrior and husband to Danielle in learning tools and techniques in bringing clients to the chair. 

 

http://bigmoneystylistnow.com

Not only is the BMS Podcast #95 out of ALL of the podcasts inside of iTunes, it's Number ONE in Fashion and #5 in Arts, so we've noticed that the message being shared is making an impact on others. This week the BMS Team: Danielle, Garrett, Val and Ani talk about how to get beyond the slavery and bondage of being a stylist behind the chair, throwing in a little bit of a wizardry twist for safe measure behind it all.

The BMS Crew is a bit sparse in this week's episode but no less fierce as Coach Ani and Val tacks the topic of Profit. This is where you are reaping the benefits of the power and production that you've put into your business. In this case with Ani and Val, it's in the salon as NBR Trainers for DKW Salon, but can definitely apply beyond the hair industry.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection

 

In This Week's Episode.....PROFIT Point #1: Profit Defined

• Profit means different things to different people. Monetary is the most obvious answer. The money you see from the work that you are putting in. At the end of the day it's about reaping the benefits of all the hard work, time, and energy that was put into something. It is a reflection of everything that you did.
• Many Artists will say I'm working hard but my account isn't reflecting the 12 hour days, 6 days a week, the exhaustion, the time away from family. At that point you have to figure out what that missing component is because the is profit isn't there.

 

QUESTION: How do you define profit in your life?

  Point #2: Numbers Bring Clarity

• Val didn't give a shit about numbers because it stressed her out. She would use the excuse of "I'm an artist" to not hold herself accountable. Many artists like to operate in the space of "I'm free, I'm an artist." and because of that they tend to think numbers aren't important. The numbers tell you a story of where you're really at and many people are not ready to face that reality.
• Anianne has always loved numbers. She has her numbers written by month since 2013. The numbers showed her that the business decisions she was making were paying off, working less but making more money. That gave her the push to continue to make hard business moves.

 

QUESTION: Have you taken a hard look at your numbers recently, or are you making excuses to avoid them?

  Point #3: Abundance vs. Scarcity

• Val would see someone who was successful, actresses, singers, etc, and think they got an inheritance or they had an "in" somewhere. She didn't realize how much hard work goes into other industries and craft. She grew up in a modest household and assumed that is how she was meant to live, not realizing she could get to another stage in her life.  Scarcity is that you don't have enough of something. It comes with a sense of fear.
• Abundance from an artist standpoint is not servicing every client. It is having enough leads coming in that you are doing QUALITY clients, the right kind of client for you. Once Anianne stopped feeling desperate and left the place of scarcity she was able to stop working 6 days a week, eventually cutting it in half and only working 3 days a week.  She no longer came from a place of panic.

 

QUESTION: Where in your life are you living in abundance and scarcity?

  Point #4: Your Mental Mindshift

• Once Val left scarcity she wouldn't put up with the same bullshit. Clients coming in and telling her what to do, having an attitude, was no longer accepted. She knew she had the marketing tools underneath her belt to get another client  so she doesn't have to put up with it. Now everyone that sits in her chair is someone that wants to be there and trusts her in her craft. Everyone gets the amazing experience. Marketing puts the perfect client in your chair.
• Anianne bent over backwards for clients when she was living in scarcity. Even to the point of having to wear long sleeves to cover up her tattoos. She was making herself miserable by catering to them in fear of losing them if she didn't. Now coming from a place of abundance she is able to attract clients that she vibes and gels with. Scarcity doesn't exist inside DKW Styling Salon because the constant marketing is bringing new leads in everyday.

 

QUESTION: How would your life be different if you went from operating in scarcity to abundance ?

 

Point #5: Profit isn't just money

• Although both Anianne and Val have received profit in the form of money, that is not the way it has shown up in their lives. The income Val sees is great but really the freedom is the biggest result. The ability to have quality time with her kids and husband, go on vacations, and do fun things together. That is what makes everything worth it for Val.
•  Although Anianne was making great money in Missouri she wasn't happy there. The clients and 12 hours days were draining her mentally, emotionally, and physically. It was making her miserable. BMS showed her a new way of life and having the ability to move to California has been the biggest form of profit that Anianne has seen. It's always been a dream to live by the beach and now that is a reality.

 

QUESTION: In what other ways do you see profit in your life?

 

Quote of the Week:

"The system works, I'm here to say that as living proof. I'm grateful for it. I'm excited to see where it goes for DKW, BMS and for all our current and future students. I'm excited for them to get a taste of this. "

-- Valerie Plunk

"I went from making 4k a month to over 20k a month in barely over a year. Garrett would say jump, I'd say how high? I'd think he lost he damn mind but I did it anyway. That's why I believe in [BMS] so much... it has changed my life so drastically. "

--Anianne Rivera

 

 

Stay Tuned for Next Week's Topic....PROTECTION

 

http://bigmoneystylistnow.com 

The BMS Crew is a bit sparse in this week's episode but no less fierce as Coach Ani and Val tacks the topic of Profit. This is where you are reaping the benefits of the power and production that you've put into your business. In this case with Ani and Val, it's wine the salon as NBR Trainers for DKW Salon, but can definitely apply beyond the hair industry.

In this week's episode Coaches Val and Ani look at the importance of production within the salon, reminding Stylists that the client is NOT the Artist. The client may have an idea of what they want, but it's the Stylist's job as an Artist to know what will look best.

 

In This Week's Episode.....PRODUCTION Point #1: The Stylist Dilemma

• Artists are not taught to market themselves. You have a skill to do hair but you can't figure out the missing piece, the business.
• BMS gives you your life back. You think because you take all of these extra classes, and are good at doing hair you are going to be successful, but that is not the case. You're miserable because you are at the expense of your clients schedule, and their demands. You lose the love of the art.

 

QUESTION: How do you feel about your current business and marketing?

  Point #2: BMS INTENSIVE vs BMS CONVENTION

• BMS consists of learning the methodology of NBR, and business and marketing tactics. It's hard to explain what BMS really is. You're not sitting down watching someone do highlights. It's an experience. It is not just physical but emotionally, mentally, and spiritually. The new students expected a typical hair class. Play with a mannequin, look at some numbers... etc. When it came down it, they said it was nothing like any class they had ever attended.
• Inside BMS Convention you are learning the NBR and business portion over a course of 3 days. The class size in much larger, 165 artists in 2017, 300 artists in 2018. BMS INTENSIVE is a more personalized experience. The classes are maxed out at 20 artists. That gives one on one access to all of the Coaches and Trainers, which gives them a larger grasp of what needs to be done when they get home.

 

QUESTION: What has your experience with hair classes been?

  Point #3: Perspective of Significance

• When an artist goes from seeing themselves as a hobbyist to the prize, it will change how you do business. You have to have that confidence and mind shift from your place of power, and market yourself as such. If you don't see yourself as the prize, you don't exude that confidence of the talent you have, then no one else will see you that way.
• If you don't see yourself as valuable then it comes across in your marking. You have to believe not only in what you're selling but that you can deliver a quality product. If that confidence can't come across in your marketing then clients won't trust you. They will search to find an artist that they bond with and they believe can deliver the experience they want.

 

QUESTION: How is your view of yourself affecting your marketing?

  Point #4: Strategic Seduction

• Seduction is converting someone's mindset to get an outcome. Regardless of what you are selling, the buying cycle inside of a person purchasing decision comes to a series of yes. It is not manipulation, as you are not being forced to do or think anything. The client is slowing coming around to a new way of thinking with every "yes" they say.  You still feel like you are in control, doing it on your time. Even if the client knows they are being seduced they still like it.
• Over ten years Val made the decision to marry her now husband, Ryan. If he had proposed immediately after they met then her answer would have be "hell fucking no." There was a decade of work made to elicit a commitment. Big decisions take time. With NBR, or any high end service, if you are not properly seduced and you continue forward anyway, that will lead to buyers remorse. That is why CONVINCING someone doesn't work.

 

QUESTION: Where have you been seduced in your life?

 

Point #5: Stage 1: Communicate Message

• Ways to communicate a message: photos. Danielle thought her pictures were good but she realized that her photos weren't selling. She had to look at what drew her in to buying. Being a good stylist isn't enough, you have to be a good marketer as well. She then began focusing on posing, styling, and critiquing her own work. Val had to learn how to guide the client, and then analyze her work form the photos.
• Ways to communicate a message: videos. They can be live videos on Instagram, Facebook, or youtube videos as well. Videos are important because most artists are only taking pictures. When you start dong videos, you stand out from the crowd. On top of the clients see you, your personality, your mannerisms, and they are bonding to you and who you are, the correct clients will come to you. With live stream videos there is no editing, filtering, it's you raw. There is no hiding.

 

QUESTION: How are you communicating a message to your clients?

 

 

Quote of the Week:

"You put yourself out there and people will come to you based on that. You don't have to be a celebrity in LA to get people to sit in your chair. You just have to be able to communicate a message."

-- Danielle White

"We are out to get results for everyone. We found this [BMS] is the most effective way to do it. Hands on training and then put some tension and competition with it. Everyone thrives. "

-- Valerie Plunk

"I talked to a lot of the students at the cocktail party and they said 'This [BMS] is nothing like what I expected. This is what I never knew was missing in all of my training. I didn't know this is what I needed and wanted... until I got it.' "

--Anianne Rivera

 

 

 

Stay Tuned for Next Week's Topic....PROFIT

 

 

In this week's episode Coaches Val and Ani look at the importance of production within the salon, reminding Stylists that the client is NOT the Artist. The client may have an idea of what they want, but it's the Stylist's job as an Artist to know what will look best.

In This Week's Episode.....POWER Point #1: Belief in Yourself Behind and in Front of the Chair

• Danielle: Having a niche, owning your niche and being good at your craft creates power. The belief you have about yourself has an impact on your ability to produce. When I began my career in a small, rural town in Arizona, I believed there was a cap on my earning potential until I had one of those light bulb moments that created a shift within me. When I gained my power and realized the power of marketing, my business began to explode.
• Coach Ani: Most stylists are stuck in the box of what they believe they can and can't charge based on where they live and what everyone else is charging. It just takes one person finding their power and saying, "Fuck these rules, I'm not doing this! I'm going to make it up as I go because it doesn't matter!" This leads the way for others to do the same.

QUESTION: Do you currently have limiting beliefs surrounding your income limitations or capabilities? What are they?

  Point #2: It's an Inside Job

• Everything begins with a shift and story inside of you which oft times won't happen until you're mirrored back a new reality by individuals around you who show you what could be possible. This is exactly what the Big Money Stylist experience is and what the NBR tribe is all about. Valuing yourself by saying 'no' raises the bar and creates a powerful place within yourself and your business.
• Coach Ani shares her inspiring "sink or swim-no means yes" BMS journey and how she chose to make massive moves in her business, moves that first began taking place inside her own head. One by one, she began letting go of the stories: "You're supposed to take on all the clients, offer all the services - you're supposed to do everything! What are you thinking? You're turning away money!"

 

QUESTION: Who do you believe yourself to be? Who must you become in order to be, do, and have what you want?

  Point #3: The Toleration Game

• Your life and your business are a result of what you choose to tolerate. There's a toleration game within how stylists and artists are treating themselves, what they have determined is the 'right' thing to do, what they have decided is the accepted modus operandi, and what is 'artistically correct.'
• So many stylists get stuck in the sacrifice game in the name of making money. Your power is obtained by what you're committed to and drained from what you tolerate. Your life cannot become more than you tolerate.

 

          QUESTION:What are some ways you are stuck in the Sacrifice            Game by playing the Toleration Game?

  Point #4: Reversing the Frame

• The entire industry has been built to teach stylists to go to powerlessness. The highest form of dysfunction inside the game of being an artist is where you don't listen to your own voice anymore - where the client begins dictating your direction.
• Coach Ani used to be at the beck and call of her clients until she reversed the frame and began seeing herself as the prize. She took control of who she allowed to sit in her chair by setting up an in depth application process, which garnered greater respect from her clients as well as creating a thriving business environment on her terms. The empowerment she felt and experienced in her business bled into all aspects of her personal life.

 

QUESTION: Where in your business will reversing the frame change the game for you?

 

Point #5: Create a Life That Actually Matters to You

• There are things you are tolerating that need to become intolerable to you. At the top of Coach Ani's list of intolerable's: tardiness and being on call for your clients 24 hours a day, 365 days a year.
• Finding your own power and letting go of bullshit results in turnarounds, breakthroughs, explosive business success, and peace & calm in artists' lives. Create a game and creation inside your artistic place that not only pays you what you're worth, but lets you enjoy your life outside of what you do in the business.

 

QUESTION: What are the top five things (behaviors, obstacles) you are tolerating inside your business - in front of and behind your chair - that if they became intolerable, your business would completely explode?

 

Quote of the Week:

"I would get to this place of burnout and say, 'No, I don't want to be there. I don't want to do that!' I love hair. I love being in the game, but I'm going to set my own rules and create my own path."

-- Danielle White

 

"I haven't sacrificed shit, I've just let go of things that don't work."

--Anianne Rivera

 

Stay Tuned for Next Week's Topic....PRODUCTION

In this week's episode the BMS Team share their insights on what it means to bring power that helps and power that hinders success within the salon.

In This Week's Episode.....PROFIT Point #1: Setting Stylists Free

• What does it mean to be a slave as an artist, in front and behind the chair? You are on the beck and call to your clients. They have full control over your business. They are running the show since you don't know how to market to get more clients in the chair at a higher price point. You're stuck in this rut of doing servicing everyone and working ridiculous hours.
• The BMS students are doubling their income in less than a year. They get the freedom back and have more fun behind the chair. You see a spark come back alive and the artist come back out.

 

QUESTION: Can you relate to feeling like a slave behind the chair?

  Point #2: The Story Behind Money

• Danielle's perception of money changed when her and Garrett were going through a hard time. She considered hair to be a hobby at first. She had to grow up very quickly in order to provide for herself and her daughters.
• Anianne has a balance of mom wanting to splurge and Dad wanting to save a little more. Val learned form her mom how to balance her check book at a young age. Money as a topic was a source of stress inside her household. Work ethic was engrained early for both in order to get what they wanted.

 

QUESTION: How is your background with money affecting you?

  Point #3: Painful Process of Raising Prices

• Stylists love their job. It is a vulnerable position to put a price on your art. The better an artists gets, they feel they shouldn't charge more because it's easy and fun. It is a very personal decision and can be confrontational when there is kickback from clients.
• You need to see yourself as a business and remind yourself of that. Never apologize for raising your prices. Once you start doing it there is a sigh of relief that you took that leap and it gets easier.

 

QUESTION: When is the last time you raised your prices?

  Point #4: Niching Gets You Rich

• When you choose a niche it allows you to get really good at one thing. Would  you ever want to get a boob job from a plastic surgeon who specializes in nose jobs? If you are an expert at something it allows you to charge more as well. No matter where you live you can make celebrity stylist pay. Living in a small town is no excuse. Danielle built her business in a small town. When you have a niche clients will even fly in to see you.
• When you have a niche, YOU are the prize, not the clients. The artists general quality of life increases. You're time is more effective and you are no longer draining yourself for a little bit of money. It creates a balance of life.

]

QUESTION: Do you currently have a niche in your business?

 

Point #5: Be Committed to the Numbers

• Why do numbers matter? Artists assume the more time you are behind the chair the more money you have. That is not the reality. When you are tracking numbers you can easily see what doesn't work. When you find a system what works then you can continue to improve and make it better.
• People love to live in ignorance because it give them an excuse to not build bigger shit. It's good to look at the reality of the situation. Ignorance is not bliss. It does not help you get to the true capability of what you could be doing.

 

QUESTION: Have you been tracking your numbers or living in Lala Land?

 

Quote of the Week:

"I know people say money doesn't buy happiness but I would beg to differ. Money alleviates stress. It gives you more freedom and that essentially gives you happiness."

-- Valerie Plunk

"If you don't know where you're at [with numbers], you don't know where you can go...The numbers don't lie. They show a clear story. You can't lie to yourself. They can show you a clear path of where you want to go."

-- Anianne Rivera

"Be real with yourself. If you're at a certain level, you say you don't need things. But if you get to the next level you would never go to the previous level... You have no idea many more people you impact in your life when you are raising the bar for yourself. So again it goes back to last weeks topic when I say 'don't be fucking selfish.' Take a good look at where you're at, take a good look at your numbers, and hold yourself to a higher standard. "

-- Daniell K White

Stay Tuned for Next Week's Topic....PROTECTION

Protecting what you have built!

 

http://bigmoneystylistnow.com