The Danielle K White Show

As the Big Money Stylist podcast continues gaining in popularity as the #1 podcast in Fashion and Beauty, as well as one of the top 50 overall podcasts in iTunes, Danielle and her team are grateful for their audience and are committed to bringing massive value through their timely, lively and oft times spicy shows. This week’s topic of Protection is a passionate favorite amongst the ladies of DKW Styling.

The DKW crew welcomes Jillian Cheen to the team as they discuss the hot topic of Profit in this week's episode of Big Money Stylist which just hit the top 30 in iTunes at the time of airing.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection

 

In This Week's Episode.....PROFIT Point #1:  Is it a Step Back or a Step Forward?

• The road leading to DKW may not have made a lot of sense to others, but for Coaches Val, Ani and Jillian it made perfect sense. It was definitely a step back for Coach Val, but she saw the clear vision from the get go, put her ego aside and dove in despite people around her questioning her choice to leave a full clientele and move to Laguna Beach to become an assistant working on commission.
• Coach Ani likes to look at her path as a parallel route. "This is the road I was on, I stepped off of it and went to the road next to it that could lead me higher and farther." With Coach Jillian's decision to go back to assisting, it may have seemed like a step back to some, but for Jillian it aligned with her vision.

QUESTION: Where in your life has a door opened for you that looks like a step back, but will ultimately catapult you forward?

Point #2: Ruthless Commitment Brings Major Profit

• Coach Ani knows that at the end of the day it all comes down to your commitment to change your life. "If you're not willing to do anything with the tools we've given to you, what do you expect from us at that point? You've got to put in some kind of effort."
• Coach Val knows the longer you stay committed to what you want, the faster you'll see results. She's loving the results in her life due to her ruthless commitment. Coach Jillian eats, lives and breathes her dream. She wakes up everyday with the attitude of "this is what I fucking want, and I know who I have to be in order to see the results I want."

QUESTION: Where are you lacking ruthless commitment in your life?

Point #3: Passion: Love on Another Level

• Coach Ani: My true heart and soul passion is training inside of BMS. That's my happy place. It's what I know I'm supposed to do. If it was taken away from me, that would crush my soul and a part of me would die.
• For Coach Val, passion is love on another level. "No matter what other roles I take on around me, I still have to have time behind the chair as an Artist. I need that artistic outlet doing color and the NBR extensions that I love so much because it feeds me."

QUESTION: What feeds your soul?

 

Point #4: Accountability Not Blame

• Coach Jillian always used to feel like a victim and thought that everything was happening to her. "I looked back in my life and started taking accountability for my actions and seeing my part in all of it. My dreams have come true in such a short amount of time because I had the courage to look inward and began changing who I was being."
• Coach Val: It is so freeing to have accountability. You never have to have that victim mentality. You can't change anyone else's actions but what you can change is how you show up and what you deliver.

QUESTION: Where in your life are you not seeing the profit that you want to see because you have not committed to anything, you haven't found your passion or you're pushing it away?

Point #5: Vision Quest

• Coach Ani: Something that we do inside BMS is what we call Vision Quest where we sit on the beach and ask ourselves: Who do you want to be 12 months from now? Who is that person? What does she look like? How does she talk and walk? What is her job? What is she doing?
• Coach Val: Because I am so clear on my vision, every decision that I make is leading me to pave the way for other people to come in and live that vision themselves. It's because of this vision that I will stop at nothing to make sure it comes to fruition.

QUESTION: What vision do you have for yourself that you are ruthlessly committed to?

 

Quote of the Week:

"The profit of me living out my passion in each of these areas of my life is this beautiful life that I am very protective of. If something is not serving me or going towards the passions of my life, then it's not a part of my life. Everything in my life right now is contributing to my passion so that I can have this beautiful life that I'm living.

-- Valerie Plunk

"There comes a point when it's not about the money. It's about me and the commitment I have to myself and the life I want. On my deathbed I want to look back on my life and say, you fucking did it. Good for you. Everything you wanted to accomplish,  you did it."

--Anianne Rivera

"You can have a big end result you're shooting for, but make sure you have small little markers for you to hit along the way. Once you hit that marker, don't just say I'm good now, you have to push to the next one. You can't just sit still because when you do that, you're going backwards. When you reach your result, have bigger dreams."

--Jillian Cheen

 

 

Stay Tuned for Next Week's Topic....PROTECTION

 

The DKW crew welcomes Jillian Cheen to the team as they discuss the hot topic of Profit in this week's episode of Big Money Stylist which just hit the top 30 in iTunes at the time of airing.

Production is the topic this week as the ladies discuss tools of strategic marketing to attract clients and team members, how being real makes us more vulnerable and trustworthy, that where we are in life is based on the choices we make, and how it's necessary to let Assertive Sally take the stage when things need to get done.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....PRODUCTION Point #1: Throw Yourself Under the Bus

• It's in our nature to want to look perfect all of the time. Yet, when you allow others to see the real you, that's what make you relatable as a human being. When you throw yourself under the bus and allow people to get to know the real you, sans the filters and editing, you become more trustworthy in people's eyes.
• Danielle: Back in the day when I started my brand on YouTube, people saw the real me. I'd talk about my sucky hair and show them the products that I used. I threw myself under the bus all the time. That's what people can relate to - someone who is real, someone who is like them. If you place yourself too high above others, they won't trust you or even be able to relate to you.

QUESTION: In your experience, do you tend to trust and relate to people who expose their flaws or people who wear a mask of perfection?

Point #2: Assertive Sally

• As women, we tend to play small and we don't want to be labeled as the mean woman or the crazy bitch. But you need to access that authoritative power to lay shit down and get shit done. At the end of the day, shit's going to go sideways at some point, and the nice, Passive Aggressive Polly in you is never going to get anything done.
• Danielle: I have this surgeon side where everything is black and white,  where I micro manage everything. And then I have the me I love - my artist hippy side. In my business, both sides of me are needed. Don't be afraid to  allow Sally Assertive to show up when things need to get done.

QUESTION: Where in your life are you avoiding useful confrontation or collision because of your beliefs about how women 'should' show up?

Point #3: Create Your Dream Team

• Marketing to attract the ideal client is essential, but have you ever thought about marketing to attract the ideal team member for your salon; someone who will be an asset to your team and help continue marketing and promoting your brand?
• Danielle: You create who you work with and who you work on. As stylists, we have a story about who we are and who we take on as clients - that we're just so grateful to have clients and to have help. Actually, a little more research needs to go into finding the right team member that fits the vibe and the vision of where we want to go.

QUESTION: What do you think about your team? Is it your Dream Team?

Point #4: Superwoman

• Coach Ani: What we do is not easy and is a lot of work. When people say they want to do what we're doing, what they're seeing are the highlight reels - the podcasts, the events, the results. What they're not seeing is the amount of work and hustle that's required behind the scenes to create and manage everything.
• Danielle: I got to a place where I had no 'me' time. I kept adding things to my checklist and found myself staying up late doing follow up emails and blogs, getting up early and then doing it all over again, day in and day out. It was a shitshow.

QUESTION: Where are you spreading yourself too thin? How is that working for you?

Point #5: Surrender and Choose Your Story

• Danielle: You choose your outcome and you choose how fast you grow. It takes consistency of choosing to create a better day, every single day. People give up too quickly and say it's too far out of their reach. Where I am today seemed impossible just a few years ago, but now that I'm here, it doesn't seem so far fetched or out of my reach anymore - something shifts.
• Power is all about capacity. When you're uncomfortable and you don't know what to do, and you don't know how to go forward, you're just reaching your capacity. You have two options: You can shrink back or you can push through. That version of you will die, but you grow to become something else - a better version of yourself.

QUESTION: In your experience, when you have reached your capacity, what do you do to push through?

Quote of the Week:

"If you feel something is uncomfortable or unnatural, maybe you should visit that. I would challenge everyone who's listening to ask yourself: where am I feeing uncomfortable?  Can I challenge myself to break through that and learn things about myself?  Don't be afraid of change, you're just becoming a better version of yourself."

-- Danielle White

"When I sat on the beach and Garrett asked us to close our eyes and envision where we wanted to be in a year, a voice said this is where you are supposed to be. So it became an obsession for me. I kept asking myself, what do I have to do to get there? I saw that it could be done differently, so why wouldn't I do it?" Once I decide I don't want to be where I am, I realize that no one can change it and no one can save me, but that everything is up to me."

--Anianne Rivera

"Just put in the work. It's so crazy to see growth when it happens. It's the hustle and the grind every single day that people don't want to do that actually gets you the results you want. So stop being shy about putting in the work.  If you have goals or things in life that you're trying to achieve, do the work."

--McKenzi Davis

 

Stay Tuned for Next Week's Topic....PROFIT

 

Production is the topic this week as the ladies discuss tools of strategic marketing to attract clients and team members, how being real makes us more vulnerable and trustworthy, that where we are in life is based on the choices we make, and how it's necessary to let Assertive Sally take the stage when things need to get done.

Welcome to this week's Big Money Stylist podcast as the Artists from DKW Styling Salon delve into the topic of Power, more specifically the Power of stories - the stories we create about ourselves and our industry - and how these stories will either derail and fuck us up or lead us into a life that we truly want to live.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....POWER Point #1: Industry Fables

• Many Artists don't believe in themselves and dutifully execute whatever the Industry has taught them to do. For example, we are taught that you accommodate everyone and everything that walks through the door until you have "arrived," even if it means doing what you don't like doing - which most Artists believe is their only option. This creates the all too prevalent and less than powerful scarcity mindset.
• There are many stories created about who we are as stylists and what is expected of us. More often than not, we are expected to work six days a week, are thought of as hobbyists and not taken seriously, and for many the belief is widely accepted that people choose hair as a career because they are too fucking stupid for anything else.

QUESTION: What are some of the stories you believe that are simply not true, but are widely accepted as true?

Point #2: Tell Me a Story

• The stories that seem to affect us the most are the stories we create about ourselves. Coach Ani describes stories as "a layer of made up bullshit that you tell yourself over and over again." We don't know where they come from, why or how they start, but one day you tell yourself something, decide to fucking stick with it and pretty soon you have allowed that story to shape and define your life.
• Whether it was breaking an engagement and moving to California, teaching on a stage in front of 300 Artists at a convention, feeling 'worthy' to increase prices, or deciding to stop working Saturday's, each of the ladies have overcome and rewritten their stories, which has enabled them to get out of their own way and create a life they love.

QUESTION: Where in your life are you putting off rewriting a story that isn't serving you?

Point #3: The Lies we Believe

• Our stories impact every part of our lives. How many times have you told yourself: I'm not worthy, I'm not good enough, that's for someone else, not me. We get so much inside of our heads that we begin downplaying ourselves and live in a state of victimhood, and in the process we give away all of our power.
•  Oft times stories are wound up so tightly inside of us that we can begin projecting them onto others until they believe them, too. Garrett repeated the story so often that Danielle didn't want to have sex, that she actually started believing it was true. The voices and the stories inside our head are so much stronger than the truth of what really is.

QUESTION: How often do you downplay yourself by telling yourself you're not worthy or you're not good enough?

Point #4: Stuff or Stack?

• We have the ability to make life stressful or beautiful and zen. What do we do to remain in power when we get triggered or when things go south; when we start making stories up about the people and experiences in our lives? How do we handle our feelings rather than stuff them deep inside of us to handle "later?"
• Coach Ani uses a powerful tool each day called the Stack which is a series of questions designed to move her through these feelings and to see the story from different angles. By the end of her Stack, she has gained clarity, power and solutions. Coach Val is the queen of reframe where she is able to have conversations with herself and see things from many perspectives until  she can find something positive to move her forward instead of staying stuck in a story.

QUESTION: When you get triggered what do you do to return to a place of peace and power?

Point #5: The Power of Choice is Yours

• Coach Val: I know it is always my choice. If there is something not going well, I would rather blame myself and come up with a solution than blame anyone else. I can fix me. I can fix my mindset and my mood, and that is so freeing. What is so beautiful to realize is no one has any control over anything you do, except for you.
• Coach Ani: At the end of the day, everything is up to me: the life I want to live and the choices I make. If I want to live at the beach, that is my choice and I will have to work fucking harder than I ever have. If I don't want to get married, it's my choice. If I choose to get married knowing that something is wrong, that is also my choice. I have the power of choice over everything in my life. And so do you.

QUESTION: Where in your life are you playing the victim and blaming others for your circumstances?

 

Quote of the Week:

"You don't have to wait until tomorrow. You don't have to wait until next week or next month. If, in the middle of your day things are not going the way you want them to, take a deep breath, figure out what needs to be changed, and then change it. If you don't change anything, you are going to continue to have the same exact life. If you want something different, do something different. Stand in your power and do that."

-- Valerie Plunk

"What is it in your life that you don't like? What story have you been telling yourself for so long that you've actually convinced yourself it's true? How can you go about changing it? A the end of the day, your life is yours to lead and no one else's. No one is coming to save you. But you can change you."

--Anianne Rivera

"My biggest story is that I am not a confrontational person. Confronting people about things that are bothering me is still hard for me. But every time I jump over that hurdle and handle things, I feel more powerful and have more confidence in myself and my abilities. I find that I also have more respect for myself when I stand in my power.

--McKenzi Davis

 

 

Stay Tuned for Next Week's Topic....PRODUCTION

 

Welcome to this week's Big Money Stylist podcast as the Artists from DKW Styling Salon delve into the topic of Power, more specifically the Power of stories - the stories we create about ourselves and our industry - and how these stories will either derail and fuck us up or lead us into a life that we truly want to live.

This week's conversation centers around the topic of Profit, specifically why it's important to know and track your numbers. The BMS Stylist podcast continues to rank #1 in iTunes within the category of Fashion & Beauty, which speaks volumes about the massive value being delivered to an industry hungering for what Danielle K. White and her team share each week.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode.....PROFIT Point #1: Tracking Reveals the Truth

• Danielle: The Artist Ego is something we've all been guilty of where we brag about what an awesome week or quarter we've had, yet the actual numbers reveal a different reality. It's important to remember that tracking numbers is meant to bring awareness, not discouragement.
• Coach Ani: In our Mastermind classes, we have created a space where our students are very comfortable sharing their numbers in great detail, something normally viewed as a societal taboo. At the end of the day, numbers simply reveal where you are today. If you don't know where you are right now, how can you expect to move forward with a realistic goal?

QUESTION: When will you retire exhaustion as a form of currency and a barometer of your success, and replace it with the proven system of tracking your numbers?

Point #2: Power Practice and Daily Four

• Coach Val: We require our students to practice NBR every single day. Daily repetition puts you on the Fast Track to Success. Danielle: After so much repetition, the technique has become second nature for me, allowing me to concentrate on the artistic side of color and blending - one of the biggest problems I see within the industry with hair extensions.
• Coach Ani: We require our students to do and track four things every single day: 1. Post a picture. 2. Post a video. 3. Send an audio message to a client. 4. Write a text post. This takes time, it takes effort, and it's something you have to get into the habit of doing - and it's insanely important! It wasn't until Coach Kenzi started tracking her social media presence that her eyes were opened and showed her where she needed to make some shifts in her marketing to bring her the results she desired.

QUESTION: How has being consistent in your daily repetitions and marketing changed your results?

Point #3: Converting Mindsets

• Danielle: When using a funnel or some sort of paid promotion, if you're not a household name, your job is to convert mindset. We may lure a person in with a pretty photo, but then we use videos and written copy to share our experiences and to educate, which changes a cold lead into a warm one really fast.
• Coach Ani: Converting a mindset isn't about us convincing, forcing or coercing clients, rather it's about them telling themselves that they want what we have been sharing with them via a ten minute video. If you do the convincing and converting, it's buyer's remorse every single time.

QUESTION: What can you change in your advertising to create a different experience for your potential clients?

Point #4: Leads, Applications and Consultations

• A lead is someone who has said, "Yes, I want to come sit in your chair." We personally talk with every single person who applies to either sit in our chair, attend a convention or one of our trainings because we want to make sure we are a good fit and vibe for each other.
• Coach Val: When we read through the applications and have conversations with potential clients, we are able to get on the same page with them, creating a bond that replaces the robotic production line mentality that is so prevalent within the industry.

QUESTION: What could be possible for you in your business if you began having conversations with clients ahead of time?

Point #5: It's In the Details

• Coach Kenzie: In going through and figuring out all of the details, including how much I was making per hour, I realized that although I may have been making good money, I wasn't ever seeing my husband, and on my days off all I wanted to do was sleep and do online shopping.
• In everything the DKW team does, looking to keep the status quo is not one of them - whether it's requiring a deposit to hold a spot on the books, raising prices, or with some Artists choosing to not work weekends. Once you have something you can measure and track, your decisions become clearer and easier and you see how tracking your numbers affects every single choice that you make. At the end of the day, it let's you discover for yourself what is worth it and what is not.

QUESTION: How much money are you really making  per hour?

 

Quote of the Week:

"What's the point of making good money if you don't have time to build relationships with those people whom you care about; if you don't have time to experience life? People will carry out that pattern [making great money yet never seeing their loved ones] for five to ten years, and I wonder how they are going to repair that? A lot of times people break up or get divorced because it was a false relationship. It might be rough, but take a good look in the mirror."

-- Danielle White

"You go into your day confidently when you already know who's going to be in your chair. You've already had a conversation with them and you have established a level of trust with each other, which creates an amazing vibe and environment in which to do top quality work."

-- Valerie Plunk

"Go forward in your business in a place of truth and facts, where your business actually is. Look at the numbers, look at the facts and decide: Are you in a place that you're happy? Are you actually happy with the money you're making? Are you happy with the amount of time you're spending behind the chair? Are these numbers making sense to you?"

--Anianne Rivera

"How is it fair that every other industry raises their prices and no one bats an eye, yet for some reason we have allowed it in our industry to be okay with not raising our prices? In any other industry it's okay for a person to choose their hours, yet in our industry it's not acceptable if you don't work weekends. As Artists we've allowed that to be the norm, and it's our responsibility to change that."

--McKenzi Davis

 

 

Stay Tuned for Next Week's Topic....PROTECTION

This week’s conversation centers around the topic of Profit, specifically why it’s important to know and track your numbers. The BMS Stylist podcast continues to rank #1 in iTunes within the category of Fashion & Beauty, which speaks volumes about the massive value being delivered to an industry hungering for what Danielle K. White and her team share each week.

A new voice has joined the BMS Team in a permanent way with McKenzi Davis, the newest member of the head BMS Team and stylist inside of the DKW salon. The conversation this week is about Production, specifically taking a close look at all areas of Marketing.
________________________________________________________

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection
__________________________________________________ In This Week's Episode.....PRODUCTION Point #1: Marketing: Are You Frozen in Time or Evolving?

• Danielle: With the market constantly changing and evolving, there's not a set "A-Z Checklist to Making Millions" for people to follow. Test the market and run targeted ads to find out what's working and what isn't, level up your skills, and take advantage of the organic marketing available within social media.
• Marketing for Coach Val and Coach Kenzie felt foreign at first. Like most stylists, referrals were how they built up their books - that's what they knew and what they were comfortable with. Their mindsets changed once they began seeing their results using social media and paid, targeted ads.

QUESTION: When was the last time you invested dollars into your marketing?

Point #2: The Art & Seduction of the Close

• Coach Val (aka: Assassin Closer) has the confidence that when a client sits in her chair, she will be able to produce the results they are looking for. Coach Kenzie says convincing and coaching your clients never works and often results in buyer's remorse.
• Danielle: If you say you are not good at sales, it's because you need to become better at your craft. Becoming better at your craft leads to loving your work more, which naturally leads to the sale.

QUESTION:Are you engaged in the art of seduction or the game of convincing?

Point #3: Deliver What You Market

• Danielle: It doesn't matter how good your marketing is, if you are not an expert at your craft you'll disappoint the marketplace. So stop worrying if you're making more money if you're not the BEST at your craft. Continue to be better. Always strive to be better and through time, results will follow.
• Coach Ani: We have so much content out on social media, that NBR is a recognizable brand at this point. Everyone knows what it's supposed to look like: the rows, the blend, the cut and color. What we've seen are artists coming in who are not fully committed to doing the work and whose unhappy clients end up reaching out to us.

QUESTION: Where would upping your skills lead to better results and happier clients?

Point #4: Systems Yield Sustainable and Predictable Results

• If you can market to anyone and everyone - and you can close them - but you don't have any kind of system in play, that's when shit goes sideways, things fall through the cracks, and you're not really sure where to go from there. Coach Val: We are constantly growing and expanding so every last detail has a system, allowing things to run smoothly, which also enables duplication.
• When Coach Ani went from pre funnel to post funnel, she saw a complete shift in her clients and no longer played the convincing game. Coach McKenzie: Having a targeted funnel has taken away the stress and heaviness of being a slave, allowing me to have the clients I want - clients that allow me to be an artist doing what I am passionate about.

QUESTION: What link in the chain of your systems is broken? Is your marketing reflecting the ideal client you want to have sitting in your chair?

Point #5: Capturing Permission

• Coach Ani: Capturing permission can be a phone number or an email - you are getting their permission in some way, shape or form to contact them.
• Coach Val: Capturing emails allows you to stay forefront in their mind; it's a fast and efficient way for us to communicate with those who have already been saying yes, allowing them to make decisions in their own time frame.

QUESTION: What system do you have in place to capture emails?

 

Quote of the Week:

"We are always about testing. Whenever something gets over saturated, it's time to think through things differently. I've always been a big fan of trying to figure out how to get ahead of the game and predictIng where trends are going. Right now, we are doing a shitload of targeted ads through social media to find out what's working and what's not. I think people get freaked out about investing in their business because there's so much free marketing on social media and they put all of this time and engagement on in it, and in the end - when all is said and done - they're getting paid like $4 and hour."

-- Danielle White

 

"I'm literally excited for each client! My wheels start turning the night before: I look at my books for the next day and I'm like 'this is what I'm going to do for this person and I'm already seeing where I want to add dimension; this is where I want to brighten her up.'  There's this super artsy side that I never have to let die because I have that right client in my chair, and I get to have the freedom to do what I love. They trust me. I have people coming to me because they like the message I am putting out. I love it."

-- Valerie Plunk

 

"You are getting their permission in some way, shape or form to contact them. If you are banking on being able to talk to your 30k following on Instagram whenever you want, what happens when all of a sudden Instagram shuts down and says, "We're done!" That's why having a way to capture their email is so important - and no one can take that away from you because you own that list. They said 'yes' to you."

--Anianne Rivera

 

"If you have been thinking about it [Convention], if you are on the fence, if you have been listening to the podcast - there's a reason. There's something inside of you that's telling you this is important. Stop getting frustrated in your job or whatever you're doing and just take the leap. You know you need to. Convention will change everything for you!"

--McKenzi Davis

 

Stay Tuned for Next Week's Topic....PROFIT