The Danielle K White Show

Inside the topic of Power, today’s conversation is all about standing up for yourself. Coach Val and Coach Ani share personal and professional experiences which demonstrate the absolute necessity of standing with confidence and certainty in your power.

In this week's conversation about protection, the ladies discuss the art of retention as well as the necessity of clear communication, building trust, and the ability to recognize when it's time to let go.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PROTECTION Point #1: Loyalty

• Danielle: In the world of hair, retention is important. If you can't retain clients, it gives you a bad rap in the industry.
• Coach Val: If you aren't the best hair stylist but give your clients a stellar experience, they'll most likely keep coming back. If in general, the whole experience was amazing, you probably have a client for life.

QUESTION

What is your rentention rate? What can you do to improve on it?

 

Point #2: It's All About the Delivery

• Coach Ani: It's actually cheaper and easier to keep your current customers than for you to market and get brand new ones.
• Coach Val: It's so important to deliver elite service to your clients. It's all about the details, even after they leave your chair.
  
  

QUESTION

Is your delivery elite or are there some things you need to change or implement to make it elite?

 

Point #3: Letting Go

• Coach Val: You want to have client retention but sometimes it doesn't go with your brand or what you're doing. Sometimes you just have to let someone go.
• Coach Ani: Coach Ani recently had a client complain about charges she was clearly made aware of before Ani did the work on her. "As anyone in my life knows, I'm crystal clear, I'm super direct, and I don't sugar coat a lot. Facts are just facts, this is what it is."

QUESTION

What clients do you currently have that absolutely need to go but you're putting on the brakes because you're afraid to let them go?

 

Point #4: What You Tolerate, Continues

• Danielle: Danielle implemented several new policies based on the pattern of a particular client over the course of a year, which behavior Danielle had allowed to continue.
• Even if you're friends with somebody, you've got to protect your time, you have to be super direct, and you have to be forward. Otherwise, you and your business will continue to suffer.

QUESTION

What have you been tolerating that you know must stop immediately? What is the one thing you are committed to doing today?

 

Point #5:  Employees and Assistants

• Danielle: With our assistants, we get this entitled energy where that person can't fly and become who they need to be if we're always pulling them back
• Coach Ani: With staff, it's not just how much you pay them, how you treat them, and how you talk to them, it's also about the visions along the way – painting the vision and also delivering on that vision.

QUESTION

Where in your life are you hanging on to someone or something that you know you need to let go of?

Quote of the Week:

"You can't go in with the churn and burn mentality. Fucking do good work and treat your clients well. Have clear communication and treat people how you want to be treated."

–Danielle White

"You're working so hard to build what you have, do good work so you can keep your clientele. Not everyone's going to be a perfect fit so sometimes protecting is letting those people go who aren't a perfect fit."

–Valerie Plunk

"I feel like there needs to be a trust between yourself and those you hire. If you're painting visions and all of a sudden the fucking rainbow goes away – and there's no pot at the end of the rainbow – it's a problem. Follow through with the visions you're painting."

–Anianne Rivera

In this week's conversation about protection, the ladies discuss the art of retention, the necessity of clear communication, building trust, and the ability to recognize when it's time to let go.

his week's episode of the Big Money Stylist, the topic is Production, and inside of that the ladies have a conversation about stories – how to recognize when we are in a story that isn't serving us, how to change our stories, how to separate facts from feelings, and how to ultimately live the life we want through asking the hard questions, checking the Ego, and making necessary course corrections.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PRODUCTION Point #1: What Are Stories?

Danielle: People will say they can't operate at a certain level because they have a story of who they really are and how they operate. They can't see beyond who they are inside of that story.
Coach Val: It's human nature to justify anything you're doing. If you say you don't have any stories, you're bullshitting yourself. When you're stuck in a negative cycle, that's when your story isn't serving you.

QUESTION

Where in your life are you living inside of a story that isn't serving you?

 

Point #2: Jekyll and Hyde Syndrome

• Coach Ani: People use stories as an excuse to play small. Realistically, growth is not easy and can be painful so they find a story inside their bubble where they feel safe and cling to that.
• Danielle: When people get stuck in a story, they are literally feeding other emotions. They feel loved in doing this shitty thing, and at some level, the story is validating them.
  
  

QUESTION

What story are you living inside of that is giving you validation?

 

Point #3: Moving Forward

• Coach Val: People don't take action because they have choreographed every last detail in their head of how the story is going to play out. Yet so many factors can come in and change that outcome.
• Coach Ani: Sometimes we find that we have been in a situation for so long that we don't ask ourselves the question, "Am I really happy? Do I really want this outcome?"

QUESTION

What are some of your excuses for not moving forward?

 

Point #4: Facts and Feelings

• Coach Val: When you separate feelings from facts, you are able to make a clearer decision; you're able to see how your story is stunting your growth.
• Coach Ani: Sometimes people need more emotion inside a situation because they're being too ice cold and not feeling what's actually happening. And then sometimes they are so far into their emotions that they need their head to back them out to be able to look at the facts without any emotion.

QUESTION

When you separate facts and feelings from a situation you currently find yourself in, what are you discovering?

 

Point #5:  Ego Check

• There was a time when the ladies had stories that they were the only ones who could do what they were doing inside of NBR and BMS. Those stories fell away when they began hiring others who were able to come in and take on these roles.
• In letting go, it frees time up for them to create more business ideas, ut creates space for them to enjoy life, and it also gives others a chance to rise up and reach their potential.

QUESTION

Where in your life are you willing to give up control for the benefit of everyone?

Quote of the Week:

"If you have a story, ask yourself "Why am I letting this story serve me?" There's a piece to the story that might make you feel validated so ask what the validation key in that story is. Could you change the story and still have the feeling of validation?"

–Danielle White

"If you are wanting things to change, look at what you're telling yourself, then tell yourself the polar opposite. Look at it through a different lens. If you get stuck in a story, you're just that – stuck – and you can't move forward."

–Valerie Plunk

"Begin asking yourself the hard questions: Do I want this person on my team? Do I want this relationship back? Is this part of my life serving me? If you're not willing to ask yourself the hard questions, you stay stuck in the same stories forever."

–Anianne Rivera

In this week’s episode of the Big Money Stylist, the topic is Production, and inside of that, the ladies have a conversation about stories - how to recognize when we are in a story that isn’t serving us, how to change our stories, how to separate facts from feelings, and how to ultimately live the life we want through asking the hard questions, checking the Ego, and making course corrections.

The beautiful Big Money Stylist ladies discuss how to embrace your perceived flaws and turn them into strengths.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..POWER Point #1: The Bull, the Goat, and the Hermit

Danielle: I'm stubborn, I'm an over-thinker, I don't like details, I'm a dreamer, I want to live in the moment, and I've always felt like I was socially awkward. Coach Val: I'm super creative, it's hard for me to understand systems, I suck at math, and have zero reflexes.
Coach Ani: I'm a super introvert who retreats very quickly, I shut people out, I want to do everything on my own, and I don't accept help easily.

QUESTION

What do you view as your flaws?

 

Point #2: Own Who You Are

• Coach Val: I feel like I'm off in a land where I can't be put in a box. I've always viewed it as "I'm wrong and weird." I'm now coming into owning and channeling my artistry, and not looking at it anymore as "I'm flawed."
• Danielle: When you start owning who you are, it's almost infectious. If you're cool with yourself, with your flaws, people are cool with that. People look at you and say "I like that she just doesn't care." Coach Ani: If people ask me if they can help, my first response is going to be no, I'm good, I've got it. I see this as a strength because I have been able to build so much inside of BMS. 
  

QUESTION

What have you begun owning about yourself?

 

Point #3: Be Your Best Self

• Danielle: You want to have control and do it all, but you can't be everything for every person. In our industry, you can be a great artist but that doesn't mean you are a great fit for everyone.
• Everyone brings their best element, their own style. People will relate to different people. There isn't anyone who can be you, but everybody as their best selves adds another element.

QUESTION

What is one of your strengths?

 

Point #4: No End Game

• Danielle: It's our nature to not give ourselves enough credit for what we've gone through. We are always a work in progress. Coach Val: If you have this thought of I'm done learning, you might not ever discover other areas of your life that you really love.
• Coach Ani: When it comes to you, there's no end game. There will never come a point when you think ah, I nailed that part of me, I guess I'm done growing.

QUESTION

What do you love about learning and growing?

 

Point #5:  It's On You

• Coach Ani:  It's making yourself knowledgeable inside your business and learning whatever you need to know in order to be self-reliant. Coach Val: I think you have longevity when you figure things out.
• Danielle: You learn by doing. If you don't learn how to do the basics of your business, you are always going to rely on someone else to make your business successful instead of owning that you are in charge of actually making your business successful.

QUESTION

What basics do you need to learn?

Quote of the Week:

"Our curse is our blessing.  As artists, we are creative and tell ourselves we can't be this person or that person –  I'm not a numbers person, I'm not business savvy, I'm just in it for the art. If you're just in it for the art, that's great, but you're going to stay broke as fuck if you don't learn the basics to become self-reliant."

–Danielle White

"If you want to grow, you can't stay doing what you're doing. "I can't, but what if I could? What if I just tried this?"  If you are saying you can't just do something that will make you just try it and see what happens, When you get different results, I guarantee you are want to keep going."

–Valerie Plunk

"I feel that once you have accepted what you consider to be your flaws as part of who you are –  once you own your shit and are comfortable with okay, I'm weird – it's almost easier to just let go of the stories you've associated yourself with and move forward."

–Anianne Rivera

The beautiful Big Money Stylist ladies discuss how to embrace your perceived flaws and turn them into strengths.

Coach Ani leads Danielle and Coach Val in a conversation of Protection in this week's episode, specifically on the topic of Course Correction via the ofttimes misunderstood Art of Collision.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PROTECTION Point #1: What is Course Correction?

• Danielle: Course correction is the willingness to take feedback, learn and grow from it, and then add as much value as you possibly can so you are playing to your full potential.
• Coach Val: You always want to evaluate where you currently are and look at what is and isn't working, making changes based off of feedback so you can continue to grow.

QUESTION

How do you respond to course correction?

 

Point #2: Collision

• Coach Ani: A lot of course corrections generally require some sort of collision, not in the sense of a giant fight but more like hard conversations.
• Coach Val: Something may have worked two years ago but if it's not currently working, it's time to have a direct conversation about it, which some people are not willing to have.

QUESTION

How has your perception of what a collision looks like been altered by this conversation?

 

Point #3: ABC's of Hard Conversations

• Coach Val: Before I have a hard conversation, I want to make sure it's based on facts, not feelings, and I want the individual to know I'm coming from a place of love.
• Danielle: I call team meetings once a month, and I also Voice Vomit on the group text thread as things come up that need to be addressed right away.

QUESTION

Who do you need to have a hard conversation with that you've been putting off?

 

Point #4: End Results Never End

• Danielle: A lot of people get stuck in their plan and then suffer by committing to a plan that's not going to give them the results they ultimately want.
• Coach Ani: Don't focus so much on how to get there, but rather focus on the end results you want. Turns out, the end results keep changing because you reach goal upon goal upon goal.

QUESTION

How is your current plan serving you? Is it time for a change?

 

Point #5:  Changing Plans

• Coach Val: Be open inside of those hard conversations because they can lead you to places that turn out to be better than what you originally envisioned for yourself.
• Danielle: There are times we have to experience different things in our life to understand that it's something we don't want. Even though being a salon owner wasn't in my game plan, I feel it's something I hadto experience.

QUESTION

What plans changed for you that you had your heart set on, and in the end has turned out better than you could have ever imagined?

Quote of the Week:

"You are the only one in charge of getting what you want. If you're in a place of life where you're not happy, you are the one who created that path or your own limited story. Find out where you need to course correct and protect what you're building while continuing to grow forward."

–Danielle White

People have turning points in their career where tough conversations are necessary in order to continue growing and progressing. Having direct, honest, and clear conversations helps everyone move forward and protects what has already been built."

–Valerie Plunk

"Collision is merely a conversation. There's no way to move forward without having those seemingly hard conversations. And remember, sometimes it takes having more than just one."

–Anianne Rivera

Coach Ani leads Danielle and Coach Val in a conversation of Protection in this week’s episode, specifically on the topic of Course Correction via the ofttimes misunderstood Art of Collision.

Coach Ani and Coach Val, lead trainers for BMS and NBR, respectively, open up and get vulnerable in this week's conversation around the topic of Profit, reminding the listeners that there's so much more to Profit than dollars and cents.

For Big Money Stylist, we go over the following formula each month: Week #1: Power Week #2: Production Week #3: Profit Week #4: Protection In This Week's Episode…..PROFIT Point #1: Growth Junkies

• Coach Val: We refer to ourselves as growth junkies. Once you do something and you're able to achieve it, you become addicted to that. It's really fulfilling. You just want to keep pushing yourself forward, and you don't want to stay stagnant anymore.
• If you're trying to fill a void, I feel that way is not as sustainable as far as growth and seeing a profit goes. If you're doing it because you want to grow, you want to be better, and you want to better your life and other people's lives, there's longevity in that.

QUESTION

What area of your life have you experienced the most growth in the past three months?

Point #2: Walk Your Path

• Coach Ani: Realistically, there's a path you want to head down that is the right path for you. When you're making decisions that aren't for the right reasons, and take your eye off the prize and focus on something else, you start making the wrong decisions. At some point, you will find yourself on a parallel path, but that's going to veer you all the way to the right and take you somewhere you don't even want to be.
• Coach Val: The profit has to be worth it for you, and you have to be doing it for the right reasons in order for you to have longevity with it. Otherwise, you just burn out and become resentful. If I'm doing things too long or for the wrong reasons, and make it all about the money, I end up getting resentful and my work isn't where it should be.

QUESTION

Why are you an Artist?

 

Point #3: What Are Your Boundaries?

• Coach Ani: Every time I hit a new state – a new level of me – as we always say, the previous version of you is dead and you're then born to become something else. So every time I become this new person, I ask myself, "What does this new version of me want? What is she happy or unhappy with? What are the non-negotiables again? Where is it that you truly want to go?" I have to rethink and take a new look at my path.
• Coach Val: I think it's important that we constantly recheck and reevaluate. As you grow, change, and evolve, your boundaries have to change and evolve. We always need to be evaluating what we're doing and what's currently working. And when it's not working, don't be afraid to reel it back in and make some shifts.

QUESTION

When is the last time you evaluated your life and the direction you're heading?

 

Point #4: Journey of Self Discovery

• Coach Ani: If you're already producing and working a fuck ton and you're still unhappy, you need to reevaluate and ask yourself why you're so unhappy. If you're working all the time and you think you're living your purpose, and you're still miserable, you need to look inward and figure out why you're so freaking unhappy all the time. 
  
• At that point, maybe you're not actually living your purpose even though you think you are, or maybe you've gone a little bit off the road from what you should actually be doing. With BMS, even though I love it, I'm not as happy as I could be. I'm in the mode of, "What do I need to reel in? What needs to happen so I don't lose my shit again?" And inside of that, I'm reevaluating myself as a human.

QUESTION

What is your Purpose?

 

Point #5:  Growth Time Warp

• Coach Val: We're in a time warp here where we're learning and growing so fast that we don't even realize it until we are around people we haven't seen for a while. I didn't use to understand it when Garrett would say the old version of me had died and has been reborn. I used to think that was so dramatic. But now I understand that that person or version of me doesn't exist anymore.
• Coach Ani: I had a conversation with one of the younger Warrior's from Utah who has been here working inside of Warrior for the past year. He recently went back home to hang out with some of his friends and said the entire time he was with them, he just wanted to leave because he no longer had anything in common with them. And in that moment, he realized that he was someone completely different.

QUESTION

What has been your experience with this warp speed growth?

Quote of the Week:

"If anything, I want this podcast to serve as a reminder to stylists that when something's not working, you have the power to change it. Evaluate what is not working and ask yourself what you can do to fix it. You are in control of your life, and you're the one that can change that. If at the end of the day I'm getting paid all of this money, but I'm not seeing my family or spending any time enjoying moments with them, it's all for nothing, and I refuse to do that."

–Valerie Plunk

"At the end of the day, if you have a hole inside of you – and everybody does – and you're trying to fill it with something that isn't actually sustainable, or is not actually what you want, you're never going to be full again. At the end of the day, take a look at your life and ask yourself what is truly going to make you happy."

–Anianne Rivera