Alcohol has a long history in Denmark. The Vikings brewed four types of beverages: ale, mead, fruit wine, and syra, a fermented milk – and for many centuries Danish babies have eaten øllebrød, which is a mix of old bread scraps and beer.

Fast forward a few centuries, and alcohol is still part of almost every Danish gathering.

Early in 2020, the EU Commission reported that Denmark placed an unhappy first in Europe in binge drinking and that it was one of the reasons Danes have the shortest expected lifespan in Western Europe.

According to the report, 37% of adult Danes said they had "regular major alcohol usage," which was nearly double the EU average of 20%.