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"The podcast for the modern marketer."Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 3... more
FAQs about The Data-Driven Marketer:How many episodes does The Data-Driven Marketer have?The podcast currently has 60 episodes available.
January 06, 2022Privacy and Transparency in Digital Advertising Data w/ Ionut CiobotaruWeb developer, blogger, entrepreneur & Co-CEO of Verve Group, Ionut Ciobotaru popped by the Data Basement to chat with Brian and Adam about data privacy, RTB, blockchain and such. Verve Group is a privacy-first omni-channel ad platform offering programmatic solutions that connect advertisers and publishers to people in real time.Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-privacy-and-transparency-in-digital-advertising-data-with-ionut-ciobotaruCome hang out in the Data Basement on SlackMore NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter...more35minPlay
December 16, 2021Definitions, Metrics, and Sales in Complex Funnels w/ Matt HeinzRepeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers, Matt Heinz stopped by the Data Basement to talk with Adam and Brian. Matt is the President and Founder of Heinz Marketing, prolific author, award-winning blogger, podcast host and dynamic speaker. Apparently he makes a killer brisket.Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-definitions-metrics-and-sales-in-complex-funnels-w-matt-heinzCome hang out in the Data Basement on SlackMore NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter...more40minPlay
December 09, 2021Forget B2B or B2C, Think Human 2 Human w/ Bryan KramerThe guy who first rocked the black shirt (before Zuckerberg), Bryan Kramer, stopped by the Data Basement to chat with Adam and Mark. Bryan is an international keynote speaker, a bestselling author, global TED speaker, and strategist consulting Fortune 500 clients.Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-forget-b2b-or-b2c-think-human-2-human-w/-bryan-kramerJoin the Data-Driven Marketer Discord: https://discord.gg/XtueptFubhMore NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter...more49minPlay
December 01, 2021Data, Psychology, Manipulation, and Mojo in Marketing w/ Doug KesslerOh look, we wrangled another guest into the Data Basement! Adam and Mark had the pleasure of talking with Doug Kessler recently. Doug is the Creative Director and Co-Founder of Velocity Partners and Board Member at CLEAR Global. He's a displaced Yank who started his career at Ogilvy & Mather, New York but left to kill it in the B2B advertising world. And that's exactly what he's been doing.Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-data-psychology-manipulation-and-mojo-in-marketing-w-doug-kesslerJoin the Data-Driven Marketer Discord: https://discord.gg/XtueptFubhMore NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter...more41minPlay
November 24, 2021The Illusion of Data-Driven Marketing ft. Robert RoseRobert Rose, a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing, stopped down in the Data Basement to talk with Adam and Brian. Robert is also the Founder, Chief Strategy Advisor and Chief Trouble Maker at The Content Marketing Institute.Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-the-illusion-of-data-driven-marketing-ft.-robert-roseJoin the Data-Driven Marketer Discord: https://discord.gg/XtueptFubhMore NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter...more45minPlay
November 18, 2021Influence Marketing ft. Jason Falls: from The Queen's China to Fyre FestivalJason Falls recently stopped by the Data Basement to chat with Adam and Mark. Jason is Senior Influence Strategist at Cornett, Host of C-Suite Radio, Keynote Speaker & Author of Winfluence.Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-jason-falls-influence-marketing-from-the-queens-china-to-fyre-festivalJoin the Data-Driven Marketer Discord: https://discord.gg/XtueptFubhMore NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter...more52minPlay
November 10, 2021Redefining Digital Advertising With Trust and Influence ft. Rand FishkinRand Fishkin, CEO of SparkToro, former founder and CEO of Moz, author of Lost and Founder and video game creator popped into the data basement to chat with Brian and Mark. SparkToro identifies your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out.Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-rand-fishkin-how-trust-and-influence-are-redefining-digital-advertisingJoin the Data-Driven Marketer Discord: https://discord.gg/XtueptFubhMore NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter...more45minPlay
November 03, 2021Business Physics and Data-Driven Brand Marketing ft. Chris KellyChris Kelly stopped by the data basement to chat with Adam and Mark. Chris is startup geek since his high school days and is now the CEO of Upwave. Upwave (formerly Survata) is the leading marketing analytics platform for brand marketers. Their software is used by the world's largest brands, agencies, publishers, and platforms to plan, measure, and optimize brand marketing.Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-chris-kelly-business-physics-and-data-driven-brand-marketingJoin the Data-Driven Marketer Discord: https://discord.gg/XtueptFubhMore NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter...more45minPlay
October 20, 2021The Evolution of B2B Marketing and the Need for Data Hygiene ft. Ruth StevensThe one and only, Ruth Stevens, recently popped into the data basement to chat with Brian and Adam. Ruth is the President of eMarketing Strategy, Adjunct Professor at NYU Stern, Author, Speaker and B2B Marketing Consultant.Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-ruth-stevens-the-evolution-of-b2b-marketing-and-the-need-for-data-hygieneJoin the Data-Driven Marketer Discord: https://discord.gg/XtueptFubhMore NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter...more46minPlay
October 13, 2021Content Marketing, Community, NFTs and Social Tokens ft. Joe PulizziJoe Pulizzi drops into the data basement to chat with Brian and Adam. Joe is an entrepreneur, speaker, author, and podcaster. He's the Founder of The Tilt, Co-Founder of The Orange Affect, Author of 7 books including his latest, Content Inc, released in 2021. Listen to find out what happens to bring 3 crypto enthusiasts together to discuss content marketing. (If nothing it's pretty entertaining!)Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-joe-pulizzi-content-marketing-community-nfts-and-social-tokensJoin the Data-Driven Marketer Discord: https://discord.gg/XtueptFubhMore NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter...more42minPlay
FAQs about The Data-Driven Marketer:How many episodes does The Data-Driven Marketer have?The podcast currently has 60 episodes available.