The Data-Driven Marketer

The Data-Driven Marketer

By NetWiseTechnology
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The Data-Driven Marketer episodes

  • Privacy and Transparency in Digital Advertising Data w/ Ionut Ciobotaru

    Web developer, blogger, entrepreneur & Co-CEO of Verve Group, Ionut Ciobotaru popped by the Data Basement to chat with Brian and Adam about data privacy, RTB, blockchain and such. Verve Group is a privacy-first omni-channel ad platform offering programmatic solutions that connect advertisers and publishers to people in real time.

    Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-privacy-and-transparency-in-digital-advertising-data-with-ionut-ciobotaru

    Come hang out in the Data Basement on Slack

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    35 min
  • Definitions, Metrics, and Sales in Complex Funnels w/ Matt Heinz

    Repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers, Matt Heinz stopped by the Data Basement to talk with Adam and Brian. Matt is the President and Founder of Heinz Marketing, prolific author, award-winning blogger, podcast host and dynamic speaker. Apparently he makes a killer brisket.

    Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-definitions-metrics-and-sales-in-complex-funnels-w-matt-heinz

    Come hang out in the Data Basement on Slack

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    40 min
  • Forget B2B or B2C, Think Human 2 Human w/ Bryan Kramer

    The guy who first rocked the black shirt (before Zuckerberg), Bryan Kramer, stopped by the Data Basement to chat with Adam and Mark. Bryan is an international keynote speaker, a bestselling author, global TED speaker, and strategist consulting Fortune 500 clients.

    Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-forget-b2b-or-b2c-think-human-2-human-w/-bryan-kramer

    Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh

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    49 min
  • Data, Psychology, Manipulation, and Mojo in Marketing w/ Doug Kessler

    Oh look, we wrangled another guest into the Data Basement! Adam and Mark had the pleasure of talking with Doug Kessler recently. Doug is the Creative Director and Co-Founder of Velocity Partners and Board Member at CLEAR Global. He's a displaced Yank who started his career at Ogilvy & Mather, New York but left to kill it in the B2B advertising world. And that's exactly what he's been doing.

    Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-data-psychology-manipulation-and-mojo-in-marketing-w-doug-kessler

    Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh

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    41 min
  • The Illusion of Data-Driven Marketing ft. Robert Rose

    Robert Rose, a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing, stopped down in the Data Basement to talk with Adam and Brian. Robert is also the Founder, Chief Strategy Advisor and Chief Trouble Maker at The Content Marketing Institute.

    Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-the-illusion-of-data-driven-marketing-ft.-robert-rose

    Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh

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    45 min
  • Influence Marketing ft. Jason Falls: from The Queen's China to Fyre Festival

    Jason Falls recently stopped by the Data Basement to chat with Adam and Mark. Jason is Senior Influence Strategist at Cornett, Host of C-Suite Radio, Keynote Speaker & Author of Winfluence.

    Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-jason-falls-influence-marketing-from-the-queens-china-to-fyre-festival

    Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh

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    52 min
  • Redefining Digital Advertising With Trust and Influence ft. Rand Fishkin

    Rand Fishkin, CEO of SparkToro, former founder and CEO of Moz, author of Lost and Founder and video game creator popped into the data basement to chat with Brian and Mark. SparkToro identifies your customers' biggest sources of influence, and the hidden gems⁠—so you can reach them where they hang out.

    Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-rand-fishkin-how-trust-and-influence-are-redefining-digital-advertising

    Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh

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    45 min
  • Business Physics and Data-Driven Brand Marketing ft. Chris Kelly

    Chris Kelly stopped by the data basement to chat with Adam and Mark. Chris is startup geek since his high school days and is now the CEO of Upwave. Upwave (formerly Survata) is the leading marketing analytics platform for brand marketers. Their software is used by the world's largest brands, agencies, publishers, and platforms to plan, measure, and optimize brand marketing.

    Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-chris-kelly-business-physics-and-data-driven-brand-marketing

    Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh

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    45 min
  • The Evolution of B2B Marketing and the Need for Data Hygiene ft. Ruth Stevens

    The one and only, Ruth Stevens, recently popped into the data basement to chat with Brian and Adam.  Ruth is the President of eMarketing Strategy, Adjunct Professor at NYU Stern, Author, Speaker and B2B Marketing Consultant.

    Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-ruth-stevens-the-evolution-of-b2b-marketing-and-the-need-for-data-hygiene

    Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh

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    46 min
  • Content Marketing, Community, NFTs and Social Tokens ft. Joe Pulizzi

    Joe Pulizzi drops into the data basement to chat with Brian and Adam. Joe is an entrepreneur, speaker, author, and podcaster. He's the Founder of The Tilt, Co-Founder of The Orange Affect, Author of 7 books including his latest, Content Inc, released in 2021. 

    Listen to find out what happens to bring 3 crypto enthusiasts together to discuss content marketing. (If nothing it's pretty entertaining!)

    Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-joe-pulizzi-content-marketing-community-nfts-and-social-tokens

    Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh

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    42 min

About The Data-Driven Marketer

From the publisher's feed

"The podcast for the modern marketer."