The Data-Driven Marketer

This week we're talking about "content marketing." What it is, why it matters more now than it did 20 years ago, and why this shift means that it's time for us to realize that every company is a media company.

Show Note, etc: https://www.netwisedata.com/blog/podcast-what-is-content-marketing-every-company-is-a-media-company

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This week we're pretty much back in the weeds. I guess that's how we roll now. This week we're talking about graph databases, and specifically what we mean when we say "ID Graph" in the data-driven marketing context.

Show Notes: https://www.netwisedata.com/blog/podcast-what-is-an-id-graph

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This is a longer one, really in the weeds, it's a deep dive. I'm saying it too many ways because we're feeling out of we should do more long ones like this. What do you think? Anyway, on this one we talk through one of the messiest topics that marketers and honestly who companies deal with, Demand Gen Workflow.

Full Show Notes, Graphics and Charts: https://www.netwisedata.com/blog/leads-funnels-and-flow-charts

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This week we're diving into something that first came up a few episodes ago, and breaking it down even further: The Data-Driven Demand Gen Bowtie. -  https://www.netwisedata.com/blog/podcast-software-has-eaten-marketing...-now-what

Full Show Notes: https://www.netwisedata.com/blog/podcast-the-data-driven-demand-gen-bowtie

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This week we've got our first (sort of) technical dive into data driven marketing!

A few weeks ago we talked about what we mean when we say data in this context. 

Now we're breaking it down even further.

Full Show Notes: https://www.netwisedata.com/blog/podcast-the-tools-to-manage-your-data

More on the topic on our blog: https://www.netwisedata.com/blog/the-power-of-byod-bring-your-own-data

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This week we're talking about a topic from a blog post Brian wrote last week about the NetWise Audience Platform and why we decided to build it with the goal of "democratizing" access to our data. This podcast is a convo more about why that kind of access really matters.

For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-the-democratization-of-data

The blog post we're discussing: https://www.netwisedata.com/blog/why-netwise-decided-to-democratize-access-to-our-data

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As we own right at the beginning of this one, this is a sponsored podcast, so we've gotta talk a bit about what NetWise does. We figure, if we get it out of the way with a single episode we can refer back to it. This week we launched our new Audience Platform for marketers, so feels like the right time.

For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-the-story-of-the-netwise-audience-platform

Want to check out the platform? Go to https://netwisedata.com

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It's eating sales, that's what! This week we've got out first guest, and it's an in-house one. Chris Powell, VP of Sales Engineer joins us this week to talk about how marketing and sales have merged to create the "demand generation" department, and a bit about what that means for the modern marketer. We should call this one, "prelude to the bowtie." See the graphic in the notes.

For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-software-has-eaten-marketing...-now-what

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And here's our second episode! It's still that kind of conversation. In this one we're working on setting the stage a bit. There are a lot of things out there which we might call "data." So, what do we mean when we say "data" on this podcast? Well, that's what this episode is about.

For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-what-is-the-data-in-data-driven-marketing

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It's our first episode, so this is that kind of conversation. It's a bit about what we're doing here, why you should listen to a couple of bros from a data company called NetWise, and our take on what we've started calling Data-Driven Marketing.

For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-what-is-data-driven-marketing

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