The Data-Driven Marketer

Rob Armstrong, SVP of Product at Eyeota, returns to the data basement for Round 2 of our three-part series on the cookieless future of data driven marketing. This week we dig deep into the hot mess surrounding cookies.

Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-rob-armstrong-cookieless-part-2-the-problem-with-cookies

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This week, Rob Armstrong popped into the data basement to chat with Brian and Adam for Part 1 of a three-part series on the cookieless future of data driven marketing - everyone's favorite topic.

Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-rob-armstrong-cookieless-part-1-the-history-of-the-cookie

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This week Nick Rishwain, VP of Business Development & Relations at Experts.com, dropped into the data basement to catch up with Adam and Brian. Experts.com is a SaaS platform that connects expert witnesses and consultants with attorneys, businesses, insurance agencies and government entities.

Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-nick-rishwain-data-marketing-in-a-two-sided-marketplace

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Founder & CEO of PerformLine (The King of Compliance), Alex Baydin, dropped into the data basement this week to chat with Brian and Adam.  Performline is a pioneer in the regtech industry and is focused on making sure customer facing messages in regulated industries are compliant.

Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-alex-baydin-staying-on-message-and-compliant-at-scale

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Our guest this week is Mark Richardson, Special Program Manager at NetWise. He dropped by to talk about his background, how he landed at NetWise, and the evolution digital media, data-driven growth and marketing that we've all lived through.

Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-mark-richardson-the-evolution-of-digital-media-marketing-strategy

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Our guest this week is Nico Visiers, Managing Director (U.S.) at Making Science, a technology and digital marketing consultancy specializing in e-commerce and digital transformation. He dropped into the data basement to talk to us about the impact of the pandemic and the "talent crunch" on marketing agencies like Making Science, and the brands the represent. 

Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-nico-visiers-thinking-team-and-customer-first-in-a-talent-crunch

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Welcome back for another hang in the data basement!

This week we're warming up to some deeper dives on cookies and the future of cookie-less marketing by starting with a quick intro chat about "The ID Challenge." Identifying people, and then eventually identifying users has never been a simple problem to solve. Of course it's even more complex in the digital space.

Show Notes, Links & Transcript: https://www.netwisedata.com/blog/podcast-cookies-and-the-id-challenge

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This week our guest is NetWise VP of Sales and Marketing Sean Hackner and we're talking about his experience with the evolution of data-driven marketing and sales. We talk about how he ended up in the states and working for NetWise, his experience being early with data-driven methods, and how TikTok is the future of storytelling.

Show Notes, etc: https://www.netwisedata.com/blog/podcast-sean-hackner-vp-sales-and-marketing-netwise-data-driven-sales

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Our guest this week is Keith Petri, the CEO of Lockr. He's a data advocate, with a decade of experience working with consumer data. He joins us to talk about what he's seen as the data-driven marketing landscape has evolved. We dig in on what we mean when we talk about consumer data, how ad targeting is different from the "discovery"' mechanisms built into platforms like Netflix and Spotify, and how thinking about both of those things can get is to a better ideal future of consumer data and marketing functions.

Skip the line to sign up for Lockr: app.lockrmail.com/data-driven-marketer

Show Notes, etc: https://www.netwisedata.com/blog/podcast-with-keith-petri-the-ideal-future-of-marketing

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Constantly hearing about first party vs. third party data? Do you have to Google it to remember the difference every time? We do too, that's why This week we're back in the weeds talking about these different types of data, how that gets us to the differences between data aggregators and data originators, as well as some of the misunderstandings driving modern discourse around data regulation.

Show Notes, etc: https://www.netwisedata.com/blog/podcast-first-party-third-party-aggregators-and-originators

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