The Data-Driven Marketer

Synaptiq’s CEO Steve Sklarew, and Chief Data Officer, Tim Oates, Ph.D., joined Mark in the Data Basement for a quick chat. Synaptiq is a full-scale AI consultancy bringing impactful solutions to the enterprise using machine learning, machine vision, natural language processing, and other data-driven techniques. The firm creates customized platforms for image and document-intensive industries that are more powerful than existing off-the-shelf tools. The team comprises management consultants, AI researchers, data scientists, and product development experts. They work directly with clients to leverage the unbeatable advantages of artificial intelligence, navigate potential obstacles, and become the intelligent enterprise of tomorrow.

Sudeshna Sen joined Adam and Mark in the data basement to discuss transforming the B2B customer experience in a post-pandemic world. Sudeshna is a marketing executive driving top-line growth for businesses. She is currently the Executive Vice President, Dentsu Media. However, she served as Merkle’s Vice President, Strategy and Analytics at the time of this recording. As a data-driven, customer-centric digital marketing leader and strategist, Sudeshna brings 15+ years of B2B and B2C marketing and sales experience to drive sustainable growth across hi-tech, financial services, retail, health, and nonprofit orgs. 

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In this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies hide IP addresses, VOX launched an SSP, Meta tries to rebrand contextual advertising.

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B2B and tech marketing consultant, Pam Didner, joined Adam and Mark in the Data Basement recently. Pam is the author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing, and sales enablement presentations and workshops in the US, Europe, South America, and Asia. Her forte is to create successful global marketing plans that meet the local marketing and sales team’s needs.

Show Notes and Transcript: https://www.netwisedata.com/accelerating-sales-success-with-account-based-marketing-ft-pam-didner/

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In this week's news, a Web3 social startup from Foursquare's founder, VR headsets at work, the FTC fines Twitter, superfans flock to podcasts, and tech workers show support for autonomy and balance.

Featured Stories:

Foursquare Founder Gains Funding For Web3 Social Network Startup

Agencies are investing in VR headsets and other tech to simulate in-person work experiences

Supreme Court blocks Texas social media moderation ban

Twitter Agrees to $150 Million Fine from the FTC Over Past Misuse of Users’ Personal Information

Streamers are creating companion podcasts for superfans of their shows

Proton Is Trying to Become Google—Without Your Data

Elon Musk bans remote work

‘It’s not about the time at your desk’: Why this agency is giving employees 70 days off

Many tech workers would quit if employers recorded them

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In this week’s data-driven marketing news: Microsoft sells in the metaverse, A Web3 Fund raises $100M,  political advertising reveals targeting criteria, Zuckerberg gets sued…again, Snap plunges while Google audiences innovate,  and believe it or not—people still don’t want to be in the office.

Show Notes: https://www.netwisedata.com/the-week-in-digital-marketing-microsoft-zuckerberg-a-web3-fund-and-google-audiences-for-ctv%ef%bf%bc/

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Amazon DSP Expert, Brian R. Johnson, joined Adam and Mark in the Data Basement recently. Brian has nearly two decades of experience as a pay-per-click advertising and conversion strategist, brand architect, and overall eCommerce geek. As an award-winning advertiser and trusted partner to tens of thousands of brands across the globe, Brian is considered one of the pre-eminent thought leaders in the eCommerce and Amazon strategy space.

He is also the co-founder of Canopy Management marketing agency which leverages it's experience from across the Amazon industry to help brands scale their businesses and gain market share. The agency has grown to 65 employees across 7 countries and continue to double each year.

Show Notes & Transcript: https://www.netwisedata.com/how-to-crush-it-on-amazon-without-wasting-your-advertising-budget-ft-brian-r-johnson

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In this week’s data-driven marketing news: A mobile game lays a finger on Butterfinger, the future of gaming gets a 600 million dollar fund, Texas social media law gets hog wild, Elon watch, Vimeo enters the 21st century, and Goldman Sachs forces vacation time while Netflix pays it out for 150 employees.

Mobile Game Takes Butterfinger Into Battle

a16z—We are proud to announce 𝙂𝘼𝙈𝙀𝙎 𝙁𝙐𝙉𝘿 𝙊𝙉𝙀

Tech Industry Asks Supreme Court To Block Texas Social Media Law

Elon Musk says Twitter deal ‘cannot move forward’ until he has clarity on fake account numbers

Vimeo adds structured data to all public videos to improve Google Search visibility

Goldman chooses forced vacation

Netflix Lays Off 150 Employees; Eyes Broader Pre-Streaming Cinema Releases

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Links:

Instagram Tests NFTs: Targets Creators, Collectors

https://www.mediapost.com/publications/article/373708/instagram-tests-nfts-targets-creators-collectors.html

NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation

https://www.mediapost.com/publications/article/373733/nbcu-embraces-that-metaverse-thing-touts-it-as.html

Trade Desk hits $315 million in revenue.

https://apple.news/AMyQuhGiwN1Gw4iUrX6rtSw

NetFlix could launch ad supported option by EOY.

https://www.mediapost.com/publications/article/373782/netflix-could-launch-ad-supported-option-by-the-en.html

Game Developers Angling to Be Media Owners

https://apple.news/Apj1zbUgtMiWtaVX-S8sFWQ

Crumbling of the advertising cookies brings new recipe for customer engagement

https://apple.news/AZ4q-BTRtRHiazdN_F84ZAg

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Zontee Hou, President of Media Volery marketing agency, Professor at Columbia University, and Director of Strategy at Convince & Convert stopped by the Data Basement to chat with Adam and Mark. Zontee helps companies of all shapes and sizes reach their full potential through strategic digital marketing, content marketing, and social media.

Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-why-storytelling-still-matters-for-b2b-marketing-ft.-zontee-hou

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