The Data-Driven Marketer

By NetWise

"The podcast for the modern marketer."

Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 3... more

· Technology

5

33 ratings

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FAQs about The Data-Driven Marketer:

How many episodes does The Data-Driven Marketer have?

The podcast currently has 60 episodes available.

The Data-Driven Marketer episodes:

June 24, 2022 The Humankind of AI and Data-Driven Machine Learning ft. Synaptiq
Synaptiq’s CEO Steve Sklarew, and Chief Data Officer, Tim Oates, Ph.D., joined Mark in the Data Basement for a quick chat. Synaptiq is a full-scale AI consultancy bringing impactful solutions to the enterprise using machine learning, machine vision, natural language processing, and other data-driven techniques. The firm creates customized platforms for image and document-intensive industries that are more powerful than existing off-the-shelf tools. The team comprises management consultants, AI researchers, data scientists, and product development experts. They work directly with clients to leverage the unbeatable advantages of artificial intelligence, navigate potential obstacles, and become the intelligent enterprise of tomorrow.
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38min
June 17, 2022 Transforming your B2B Customer Experience with Digital Selling and Digital Marketing ft. Sudeshna Sen
Sudeshna Sen joined Adam and Mark in the data basement to discuss transforming the B2B customer experience in a post-pandemic world. Sudeshna is a marketing executive driving top-line growth for businesses. She is currently the Executive Vice President, Dentsu Media. However, she served as Merkle’s Vice President, Strategy and Analytics at the time of this recording. As a data-driven, customer-centric digital marketing leader and strategist, Sudeshna brings 15+ years of B2B and B2C marketing and sales experience to drive sustainable growth across hi-tech, financial services, retail, health, and nonprofit orgs.

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31min
June 10, 2022The Week in Digital Marketing: Gaming Over Streaming, Data Privacy Laws, and a VOX SSP.
In this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies hide IP addresses, VOX launched an SSP, Meta tries to rebrand contextual advertising.
Links:
Americans Spend More On Gaming Than Streaming -- Or Health And Fitness

New Platform Lets Game Creators Monetize With Non-Disruptive Ads

California Agency Proposes Broad Privacy Rules

Google's Ad-Tech Stack Faces Antitrust Scrutiny From All Sides

Tech companies are taking steps to hide IP addresses from advertisers

‘Masters of our domain’: Vox Media launches its own SSP

A Long-Awaited Defense Against Data Leaks May Have Just Arrived

Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns

Financial Impact Of Apple IDFA On Four Companies Greater Than First Estimated
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18min
June 07, 2022 Accelerating Sales Success with Account-Based Marketing ft. Pam Didner
B2B and tech marketing consultant, Pam Didner, joined Adam and Mark in the Data Basement recently. Pam is the author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing, and sales enablement presentations and workshops in the US, Europe, South America, and Asia. Her forte is to create successful global marketing plans that meet the local marketing and sales team’s needs.
Show Notes and Transcript: https://www.netwisedata.com/accelerating-sales-success-with-account-based-marketing-ft-pam-didner/
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...more
41min
June 03, 2022 The Week in Digital Marketing: Foursquare 2.0, VR for B2B Agencies, Companion Pods, and Workplace Trends
In this week's news, a Web3 social startup from Foursquare's founder, VR headsets at work, the FTC fines Twitter, superfans flock to podcasts, and tech workers show support for autonomy and balance.

Featured Stories:
Foursquare Founder Gains Funding For Web3 Social Network Startup
Agencies are investing in VR headsets and other tech to simulate in-person work experiences
Supreme Court blocks Texas social media moderation ban
Twitter Agrees to $150 Million Fine from the FTC Over Past Misuse of Users’ Personal Information
Streamers are creating companion podcasts for superfans of their shows
Proton Is Trying to Become Google—Without Your Data
Elon Musk bans remote work
‘It’s not about the time at your desk’: Why this agency is giving employees 70 days off
Many tech workers would quit if employers recorded them

More DDM:
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...more
16min
May 27, 2022 The Week in Digital Marketing: Microsoft, Zuckerberg, a Web3 fund, and Google Audiences for CTV
In this week’s data-driven marketing news: Microsoft sells in the metaverse, A Web3 Fund raises $100M, political advertising reveals targeting criteria, Zuckerberg gets sued…again, Snap plunges while Google audiences innovate, and believe it or not—people still don’t want to be in the office.
Show Notes: https://www.netwisedata.com/the-week-in-digital-marketing-microsoft-zuckerberg-a-web3-fund-and-google-audiences-for-ctv%ef%bf%bc/
Come hang out in the Data Basement on Slack
Or get more NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
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12min
May 24, 2022 How to Crush it on Amazon without Wasting Your Advertising Budget w/ Brian R. Johnson
Amazon DSP Expert, Brian R. Johnson, joined Adam and Mark in the Data Basement recently. Brian has nearly two decades of experience as a pay-per-click advertising and conversion strategist, brand architect, and overall eCommerce geek. As an award-winning advertiser and trusted partner to tens of thousands of brands across the globe, Brian is considered one of the pre-eminent thought leaders in the eCommerce and Amazon strategy space.
He is also the co-founder of Canopy Management marketing agency which leverages it's experience from across the Amazon industry to help brands scale their businesses and gain market share. The agency has grown to 65 employees across 7 countries and continue to double each year.
Show Notes & Transcript: https://www.netwisedata.com/how-to-crush-it-on-amazon-without-wasting-your-advertising-budget-ft-brian-r-johnson
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40min
May 20, 2022 TWIDM: Butterfinger, a16Z Gaming Fund, and Unlimited Vacation at Goldman
In this week’s data-driven marketing news: A mobile game lays a finger on Butterfinger, the future of gaming gets a 600 million dollar fund, Texas social media law gets hog wild, Elon watch, Vimeo enters the 21st century, and Goldman Sachs forces vacation time while Netflix pays it out for 150 employees.
Mobile Game Takes Butterfinger Into Battle
a16z—We are proud to announce 𝙂𝘼𝙈𝙀𝙎 𝙁𝙐𝙉𝘿 𝙊𝙉𝙀
Tech Industry Asks Supreme Court To Block Texas Social Media Law
Elon Musk says Twitter deal ‘cannot move forward’ until he has clarity on fake account numbers
Vimeo adds structured data to all public videos to improve Google Search visibility
Goldman chooses forced vacation
Netflix Lays Off 150 Employees; Eyes Broader Pre-Streaming Cinema Releases

MORE DMM:
Come hang out in the Data Basement on Slack
Or get more NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter

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9min
May 13, 2022The Week in Digital Marketing: Web3 Initiatives, Partnerships in Programmatic, In-Game Ads, and the Cookieless World
Instagram is testing Ethereum-based Non Fungible Tokens with a handful of creators and collectors such as the Gary Vees of the world.

NBCU’s metaverse play - NBCU views immersive virtual experiences as a way to connect consumers and content.

Trade Desk reports massive increase YoY revenues and added five partners to a key initiative.

Netflix floats the possibility of ad-supported subscription plans.

Video game publishers are becoming advertisers.

Brands are reimagining their approach to advertising in the cookieless world.

DRM - Data Relationship Management. If you’re a marketer, get used to this new acronym, as you’ll be using it soon.
Links:
Instagram Tests NFTs: Targets Creators, Collectors
https://www.mediapost.com/publications/article/373708/instagram-tests-nfts-targets-creators-collectors.html

NBCU Embraces 'That Metaverse Thing,' Touts It As A Commercial Innovation
https://www.mediapost.com/publications/article/373733/nbcu-embraces-that-metaverse-thing-touts-it-as.html

Trade Desk hits $315 million in revenue.
https://apple.news/AMyQuhGiwN1Gw4iUrX6rtSw

NetFlix could launch ad supported option by EOY.
https://www.mediapost.com/publications/article/373782/netflix-could-launch-ad-supported-option-by-the-en.html

Game Developers Angling to Be Media Owners
https://apple.news/Apj1zbUgtMiWtaVX-S8sFWQ

Crumbling of the advertising cookies brings new recipe for customer engagement
https://apple.news/AZ4q-BTRtRHiazdN_F84ZAg

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8min
January 12, 2022 Why Storytelling Still Matters for B2B Marketing ft. Zontee Hou
Zontee Hou, President of Media Volery marketing agency, Professor at Columbia University, and Director of Strategy at Convince & Convert stopped by the Data Basement to chat with Adam and Mark. Zontee helps companies of all shapes and sizes reach their full potential through strategic digital marketing, content marketing, and social media.
Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-why-storytelling-still-matters-for-b2b-marketing-ft.-zontee-hou
Come hang out in the Data Basement on Slack
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...more
43min

FAQs about The Data-Driven Marketer:

How many episodes does The Data-Driven Marketer have?

The podcast currently has 60 episodes available.