Search with Candour - SEO podcast

The Dating MBA: When Love Meets Metrics with Lidia Infante


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Lidia Infante joins Jack Chambers-Ward for the most innuendo-filled episode of Search With Candour ever.

Lidia takes Jack through her dating life and how it helped her understand customer journeys and optimisation.

  • Understanding the Sales Pipeline: From leads (MQLs, SQLs) to opportunities and closed deals.

  • Choosing a North Star: The guiding metric that shapes your strategy.

  • Iterative Goal-Driven Optimisation: Experimenting with your strategy to impact your north star.

  • Lead Qualification: Identifying and pursuing the right opportunities, be it in love or business.

  • Red/Blue Ocean Strategy: Standing out in a crowded market (or dating pool).

  • How to use these concepts to grow in your career.

  • ...more
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