The perfect client, does it exist? Maybe not but we can definitely create a better path for them to do business with us, I often tell people to slow down the route into business. You want people to know who you are, seen you in multiple places, watched your videos and then come to do business with you when they're ready.

People are desperate for connection right now, people are sat at home waiting for that next human connection so make sure you're the one that's on the other end of that webinar, cooking class, yoga class, etc. All marketing needs to start with information first, we all need to become information marketers. 

So many people think screening 'don't work' or are 'below me' but that really isn't the case, we made $7.3 million over the past 5 years from screenings alone.

One of my favourite things in business is the lessons I get to learn along the way. Most are normally small little mistakes but this singular mistake cost me $300,000 and there was such a simple fix to it.

This time in the world has been tough for everyone especially business owners. I really don't know what I would have done through this time if I didn't have my core values in my businesses.

It may be a little tricky to gain a high level of new clients for a while so client reactivations are going to be the way forward. This is how I reactivated 1360 clients in just 10 days.

Market - Message - Media | This is the key to winning and guiding yourself through any campaign! Making sure you have selected the right market, the right message and used multi forms of media will set you up for any campaign!

Now more than ever people are going to be cautious when it comes to spending their money this is way you need to have multiple ways for people to get free information of you first. Creating this risk free method will encourage people to trust you and more often than not when the information is there they will skip it altogether and go straight to your product or service.

Right now the gold right under your nose is the data you already have. Use the data you already have a flip the script, use reverse customer loyalty and show your patients just how loyal you are to them!

This is something I had to teach, some fundamentals when it comes to marketing and how every campaign you create should run through this system!