In this episode of Subscription Prescription, I sit down live at SubSummit with Lina Tonk, CMO of Recurly, to unpack what’s changing in the subscription economy and why retention is taking center stage.

We explore how top brands are shifting their focus from acquisition to delivering real value that keeps subscribers around. We talk about the evolution of cancellation strategies (spoiler: it’s not the end of the road), what personalization actually means today, and how AI and better data are reshaping customer experience.

Whether you're a DTC brand, membership model, or scaling SaaS subscription, this episode dives into the strategies brands of any size can use to create loyal subscribers and sustainable growth.

🧠 Topics we cover:

• Why subscriber acquisition is slowing—and what to do about it
• How to turn cancellation into a retention opportunity
• What personalization really looks like in 2025
• The role of AI and predictive offers in retention
• Why your tech stack needs to match your retention goals

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New episodes drop every Tuesday. Hit that subscribe button and stay tuned.