More than half of all Google searches end without a click.

Millennials and Gen-Z are using TikTok to search instead of a big search engine. 

And these trends were happening long before the mass adoption of AI. 

Couple that with the extreme popularity of ChatGPT, which has been the fastest company to hit 100 million users in our history, and Google has been brought kicking and screaming into the AI arms race with their new Generative Search product. 

This is just one of the many ways the attention economy is evolving, and in this episode, I’m breaking down what creators can do to evolve with it. 

LINKS:

• Watch the YouTube version of this episode
• Full newsletter about this episode with referenced links

TIMESTAMPS:

• The attention economy in today's media landscape.
• What’s going on in legacy media at this time. 6:57
• Why are we still talking about influencer culture like it’s 2019? 15:18
• How social media has changed how we spend our time online and how it impacts the types of content that resonates with people. 17:43
• The shift from Instagram influencers to other platforms. 22:11
• If you don’t have an end game in mind, then you need to be thinking about it. 28:05
• How Google’s new search engine is changing the game. 31:06
• Google’s new search engine result page. 37:36
• How to use keyword research to find out what is resonating enough volume wise that it is going to be listed in Google’s autof 42:43
• The attention economy is going to change and it’s up to you to be able to see where the attention is evolving online, and then 45:26
• Why it’s never been a better time to be a content creator. 51:55

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

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