We are witnessing the death of the male popstar...

We went from YEARS of The Beatles, Michael Jackson, Usher, NSYNC, Backstreet Boys, Justin Timberlake, Justin Bieber, One Direction, Harry Styles... and then just none.

After the rise of Harry Styles, we have yet to see a single male rise to the upper echolon of pop music in nearly a DECADE

However, in 2025 it FINALLY feels like we have some contenders. Sombr, Role Model, Conan Gray, and Troye Sivan have all started to have some of their biggest songs to date.

So what changed? And what does a male artist need to break through in 2025?

FOLLOW SAM  ⁨@Popsamcam⁩ 

0:00 -Intro

5:00 - What is a Male "Popstar"?

11:39 - What makes a successful Male Artist?

18:07 - The 3 things that Make or Break a New Artist

20:57 - What are the Pop Boys missing?

27:55 - Sombr29:58 - How can Pop Boys evolve?

31:54 - The Men closest to getting it

36:26 - Omar Apollo

38:13 - Conan Gray

40:57 - The Pop Boys Not Doing it For Me

#musicindustry #sombr #rolemodel #harrystyles #musicmarketing