Today we revisit our interview with Karinna Nobbs and Marjorie Hernandez from June 2021. Karinna Nobbs and Marjorie Hernandez are founders of The Dematerialised. A new marketplace for digital fashion, or as they call themselves a market space. They are pioneering the world of digital style, authenticated by blockchain technology.

In this conversation, Karinna and Marjorie talk about:

• The common misconception that digital fashion is solely digital.
• Dematerialising a very physical industry.
• The amazing possibilities of NFTS when finally understanding them.
• Reaching out to fashionistas, gamers, and the crypto community at the same time.
• Why good innovation has to be either beautiful or invisible. 
• Every piece on The Dematerialised market space should be an NFT to stay unique.
• How NFTs can help brands and businesses to build communities.
• How experiencing the ”NFT high” only works when you first purchase something. 

The Scandinavian Mind podcast is a bi-weekly show, about the intersection of lifestyle and technology. Every Wednesday, we publish an in-depth interview with an innovator from the worlds of design, fashion, beauty, mobility or tech. And every Friday, we publish a panel talk or other behind the scenes content from the world of Scandinavian MIND.

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