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We've been MIA the last 3 weeks working on a secret project - Today I reveal all and share how to build long term profitable relationships with great brands.

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As creatives we can be caught up in a perfectionism mindset and while this is important in editing and post it may not be serving your business more widely.  If you are procrastinating on launching marketing then you'll love this shorty.

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Kim Barrett is a world-renowned social media marketer, Facebook advertising expert, speaker, and trainer who helps 6-figure businesses scale to 7-figures.

Here's a sneak peek at what you'll hear:

• The #1 mistake almost every video freelancer makes. This is no exaggeration. If your business is stuck in the “feast or famine” cycle, you're probably committing this error. - 3:10
  
  
  
• A criminally stupid blunder that many video businesses make that stunts their business’s growth, limits their opportunities, and ultimately hurts their bottom line.  Not only is this blunder shockingly silly, but it's also hypocritical.  Full story at 3:38
  
  
• The easiest and most effective way to get in front of potential clients. - 3:45
  
  
  
• The single most important (and potentially profitable) video any video production business could ever make. - 3:50
  
  
• What a digital business card is. - 4:50
  
  
  
• Wow your prospects by doing this one simple single thing to your Facebook business page. - 5:30
  
  
• Two platforms that are perfect for filmmakers to advertise on. - 7:30
  
  
  
• How many platforms should you advertise your business on? Hear Kim's insightful answer at 8:30
  
  
• The moronic thing many video production people say about Facebook that cripples their ability to nab new clients. - 10:00
  
  
  
• Why the world’s most elite marketers grin and see dollars sign whenever they hear people saying that a particular marketing medium is dead. - 12:15
  
  
• An ingenious thing to do to your eBook that can dramatically increase the number of leads your generate. (Giving away an eBook in exchange for someone's email address is an effective lead generation method, but doing it this way makes it a very, VERY effective lead generation method. - 13:10)
  
  
• A mini crash course on how to run your first Facebook ad campaign. - 15:00
  
  
  
• Den's throwaway comment about marketing that should be rewound and listened to at least 10 times! - it’s that good. Listen up at 17:55
  
  
• The secret to cheap and effective paid advertising. - 24:30
  
  
  
• The "bar test" method for writing compelling ad copy even if you’re clueless about copywriting or can barely write shopping list. – 28:00

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Did you know you can rewire how you think to become more successful by letting go of old habits and behaviours?  In this shorty I share how meditation can support a re-invention of your mindset and how you think.

Mentoring options : www.denlennie.com

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Today, Den interviews Lauren Kress. Lauren has a Bachelor of Science, with honors in neuroscience, physiology, and psychology, a Masters in Cross-Disciplinary Art and Design is an expert in neuroscience, creative thinking, interactive media, and advertising for a global market place, and... a great sense of humour.

In this episode, Lauren reveals eye-opening insights into why people do what they do, and how this knowledge can help you win in business, and win big!

 

Here's a sneak peek at what you'll hear:

 

• How having just a basic understanding of neuroscience can help fill your business's coffers. - 2:10
  
  
  
• Why bored people are better problem solvers than people who are always highly engaged in activities. This counterintuitive truth is backed by science and is explained by Lauren at 5:30
  
  
  
• Why CEOs and business managers should consult their team of creatives when they have business challenges that need solving. - 7:00
  
  
  
• 4 tell-tale signs you're a serial multitasker, and one very good reason to stop doing it right quick! - 9:05
  
  
  
• Brain Fatigue - is it a real thing or just another made-up condition from pseudoscience? Hear Lauren's answer at 10:25
  
  
  
• A surprisingly effective (and counterintuitive) way to boost your creativity without having to (1) do any goofy activities (2) take any cognitive enhancement drugs, or (3) take magic mushrooms.- 12:10
  
  
  
• How to use an ordinary pen and paper to put yourself in a much better mood. (Doing this is guaranteed to releases a rush of dopamine even if at first you were down in the dumps. Bonus benefit: you'll become infinitely more productive, too! - 13:45)
  
  
  
• The "Stop and Go" productivity method for getting more done in one day than most people get done in one whole week. - 15:20
  
  
  
• Do you ever feel like you're not good enough? Well, you can try and suppress it, ignore it, and fight it, or... you can do what's mentioned at 16:10 and start prospering wildly.
  
  
  
• Dirty “tricks” our brains play on us that cause even the smartest people to behave like buffoons and make moronic decisions.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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It's easy to get distracted, feel overwhelmed then get stuck.  Today I share how you can unlock that habit and get clarity of what you need to focus on in order to build momentum in your video business

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Today marks the 5-year anniversary of Den and his wife's arrival in Australia from jolly old England. Den reflects on the last 5-years and opens up about the challenges and the business lessons he's gleaned.

 Here's a sneak peek at what you'll hear:

• The only guarantee in business. The answer to this may seem obvious to you, but no matter how certain this is to happen, most business owners still get caught out by this. - 2:35
  
  
  
• How to make sure your product or service doesn't become as irrelevant as the DVD. - 3:10
  
  
  
• Two clever things Den did when he arrived in Australia that helped kick start his business. Den did this when nobody knew him from a can of paint and his back was against the wall. Best part: you don’t need to be an expat or be starting a new business to do this. - 4:20
  
  
  
• What question to ask yourself if you're thinking of niching down your market. Once you know the answer to this question...identifying your perfect clientele is duck soup! - 6:05
  
  
  
• The #1 reason business owners hit a financial “ceiling” and can't bust through. - 7:10
  
  
  
• Exactly how many years it took Den to get to a place where he feels like he succeeded. This will encourage some of you and probably discourage those who are just starting out in business. - 7:45
  
  
  
• The tale of the Mexican fisherman. This fable contains are powerful lesson that could save you from a lot of unnecessary stress, frustration, and precious time away from loved ones. Listen up at 10:10
  
  
  
• Why Den used to be obsessed with Aussie chicks. - 12:15
  
  
  
• The “9-letter word” starting with "T" that perfectly describers Den. It's a good word, by the way, and...if this word doesn't describe you, I recommend you never try and start up a new business in another country. - 13:00
  
  
  
• Den's unique definition of the word "no". - 13:40
  
  
  
• The staggering amount of money it took Den to move to the Land Down Under. - 14:00
  
  
  
• How to not F*** up your business. - 24:55

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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I break down how we set up and executed a very lucrative 1 day shoot on today's episode.

Also I have 1 space available in my next intake of the Video Business Accelerator.  Click here if you'd like to schedule a focus session: https://go.videobusinessaccelerator.com/schedule-a-breakthrough-call/

Mentoring options : www.denlennie.com

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Part 2 of our deep dive with Danny Lacey,  Founder and CEO of Stada Media, a fast-growing content marketing company servicing clients across the UK since 2014. A full-service marketing company working with brands of all sizes.

Here's a sneak peek at what you'll hear:

 

• An almost forgotten way to grow your client base.  Danny used this old-school way to nab his first few clients back in the day, and it works just as good today! - 3:45
  
  
  
• When speaking before you thinking can be extremely profitable, especially when responding to client requests. - 6:50
  
  
  
• Why you should always be building your Rolodex. - 6:30
  
  
  
• How Danny bounced back with a vengeance after his business took a devastating hit. – 7:00
  
  
  
• Danny's game-changing epiphany that helped him build his business. (This eye-opening insight came at a time when Danny's business had just lost his major source of income and the wolf was at his door. - 10:05)
  
  
  
• How to get new business while eating a bowl of cereal. - 11:25
  
  
  
• The dark side of being a business owner. - 13:20
  
  
  
• A little-talked about benefit of hiring a business development manager. - 14:05
  
  
  
• The "4-word sentence" that's pure and unadulterated bull crap. If you ever hear these four words come out the mouth of a business owner, you'll know they're full of it! - 14:35
  
  
  
• Danny opens up and reveals a few business battle-scars he's got along the way. - 17:00
  
  
  
• Why you should consider moving to a small regional town if you're a video production company. - 21:00
  
  
  
• Danny's unorthodox "Next Room" marketing strategy that works like a charm. This marketing strategy may not be everyone's cup of tea, but if you've got the stomach for it, follow Danny's advice at 22:15
  
  
  
• What many videographers say about marketing that makes Den want to slap them silly! - 27:40
  
  
  
• Commonsensical business advice many smart business owners blithely ignore. - 28:50

Mentoring options : www.denlennie.com

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Dave Jenyns founded  Melbourne Video Production without being a filmmaker, yet he  built a successful video production company which he then sold on the back of his very unique skill set: creating super-efficient business systems. This is a must-hear episode for anyone who managers or runs their own business or company.

Here's a sneak peek at what you'll hear:

 

• Den and Dave have a little confab about Dave's new book. Ah, so what? Everyone's written a book these days, right? Maybe so, but not many people have written a no-nonsense book that delivers a real step-by-step guide for transitioning from freelancer (i.e., an overworked one-man band)  to business owner (i.e., owning a business that runs like a fine Swiss watch even without you!) Well, Dave has... and he's disclosed all his secrets to making the transition from working IN your business to working ON your business… all thanks to his hard-won and proven system. - 1:10
  
  
  
• Why Dave's new book is the logical next book to read after reading Michael E. Gerber's popular business book The E-Myth. - 2:35
  
  
  
• Why starting a business in an industry you have zero skill set for can be a HUGE advantage. - 3:30
  
  
  
• An almost never talked about benefit of having a highly systemized business. This benefit is perhaps the greatest reason of all to systemize your business right quick! - 5:15
  
  
  
• Why entering a bathroom, walking up to the sink, and looking straight ahead is often the best way to spot the major bottleneck in your business. - 6:00
  
  
  
• David reveals his proven 7-step process of eliminating bottlenecks in your business. (Plus... a near-perfect method for replacing yourself with virtual assistants, team members, and contractors so they can run the business for you almost on autopilot. Listen carefully at 6:50
  
  
  
• The "CCF" secret to turning your business into a sales machine that generates plump profits whether you’re there or not! - 9:28
  
  
  
• David tells the fascinating tale of how he landed a dream gig which had him working alongside the popular author and businessman Michael E. Gerber... all by sheer dumb luck! - 10:30
  
  
  
• A surprise benefit of having a systemized business that almost nobody talks about. (This amazing benefit is probably why business owners who do have a systemized business seem to always catch a break. - 11:00)
  
  
  
• How having tight, stringent, and unrelenting systems in your business can help you become more relaxed, more in control, and far more creative. - 18:05
  
  
  
• The sticker Den has on his computer that helps him run his business instead of his business running him! - 21:00
  
  
  
• What SystemHUB is and why you should care.  - 24:30
  
  
  
• The 4 stages of business development every business owner must pass through to truly have a successful business. Sadly, 9 out of 10 business owners get stuck in stages 2 and 3. Here’s how to make sure you go all the way! – 32:00

 

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie