The Den Lennie Show

Is being a "jack of all trades" beneficial for video business owners? EP #134 - Den Lennie


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Today Den goes solo and drops knowledge on all things business. Buckle up folks, there are juicy marketing tips aplenty. Enjoy. 

Wait! 

First...

... Here's a sneak peek at what you'll hear:

  • Why some filmmakers and videographers are busier than Dolly Parton's plastic surgeon despite the current climate. - 2:00
     
  • What the "Mere-Exposure Effect" is... and how to apply it to your business so that you can attract new eager and cashed-up clients and customers in droves... - 3:00
     
  • Den's absurdly good coaching client case studies. One of Den's clients grew his business at a staggering rate while being in lockdown in Melbourne. (Hear these eyebrow-raising results at 4:00) 
     
  • Den's almost spooky-effective “3-step formula” for succeeding in business. - 5:00 
     
  • Q. What do the band Duran Duran, soccer demi-god Cristiano Ronaldo, and pop star Robbie Williams all have in common? A. They've all worked with Den. (Hear this cool fact at 6:00)
     
  • The one thing all of Den's most successful clients have in common. (This has to do with how they structure and approach their business. Get the full scoop at 9:15)
     
  • A certain business activity many filmmakers and videographers intentionally avoid doing. Not doing this is like deciding to never water your house plants.  - 9:50
     
  • A “mystifyingly stupid” thing many videographers and filmmakers do (or more accurately, don't do) that makes about as much sense as a soup sandwich. Not only is it stupid, but it's also hypocritical. - 11:00
     
  • Is being a "jack of all trades" beneficial for business owners in the video production industry? Hear Den's answer at 12:10
     
  • Marketing advice you'd be a fool not to take. - 12:50
     
  • An eye-opening insight into “niche” marketing. 13:10
     
     
  • A special way to position yourself in business so that prospective clients almost instantly want to hire you... and... feel safe to do so. - 13:50
     
  • One of the single best marketing questions to ask yourself ever invented. If you can successfully answer this question, and implement it, it can potentially set up your business for some very handsome paydays indeed. (Just this one marketing tip alone, if correctly implemented, can potentially get you a stampede of new customers pounding on your company's door. But you'll have to listen VERY carefully, okay? Den nonchalantly drops this gem at exactly 15:21 - You’re welcome.)
     
  • How one of Den's coaching clients negotiated an extra 30% worth of business using one of Den's devastatingly effective sales scripts. - 16:00
     
  • How you can have far more fun and be far more creative running a video production business when you're the guy behind the scenes and NOT the guy holding the camera or the guy locked up in an editing room. - 17:25
     
  • Den asks his listeners some hard-hitting questions relating to their business. Serious business owners will appreciate this laying down of the gauntlet. - 18:50


Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/ 

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The Den Lennie ShowBy Den Lennie

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