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There are no shortage of video production companies chasing clients. So how do you stand out and offer the market what they need.  There is a growing trend of ‘Video Marketing’ where you not only shoot and produce the work but advise on campaign strategy and in some cases help with implementation.

Today, we are sitting down with Chris Schwager from Ridge Films in Sydney. Chris is a prolific figure in the field of video marketing & production. He is a highly regarded video marketing advisor for small businesses and medium sized companies. He walks us through important points as to how video fits in to the  marketing and sales activity, return on investment, and building strong relationships with your clients.

Here’s what you can learn from the episode:

• Things you need to know about building a video production company that helps with strategy and how to get the most ROI for your clients
• Learning about business sustainability, focussing on marketing outcomes, and overall management of your business
• Empowering businesses with education and coaching programs to help them understand video and it’s potential.
• How video can be used to alleviate possible objections in the decision-making of your ‘clients’ clients
• The Significance of Google Reviews as a ranking metric for businesses - Chris has the most Google reviews for any video production co in Australia!
• Understanding the needs of your client so you can  create better solutions for them
• The type of companies that Ridge Films support in this way

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Taking part in business and marketing events can be a step out of the comfort zone for some people. However, most of the time, the leap of faith can have a huge ROI for you and your business. In this episode, we’ll be looking into the power of investing in business events with the help of Charley Valher from Valher Media.

Charley Valher was the very first guest on the show and is an avid supporter of business events. Together, we'll discuss how events can help in networking, getting valuable advice, and professional coaching. He'll be sharing experiences on how these events can change your outlook as a business owner and as a person.

Here’s what you’ll learn from the episode

 

• Getting the opportunity to form relationships with associates that you meet

• Worth of investing money in business and marketing events

• Having a platform to expand your network, nurture relationships, gather clients and garner more knowledge

• The sense of connection and support that a business community can give

• Getting more value and a return on investment when you go to events

• Gaining access to a space to talk about business success, risks, and downsides to people who understand

• The humbling experience of learning from other people’s strength area

• The afterburner effect and how you can bounce back from a slump

• Acknowledging the initial difficulty of incorporating events into your routine

• Discussing the frequency of filmmakers in attending events

• Being committed vs. being interested

• Essential points on how to get the most out of business events

• Allowing yourself to grow by minimizing biases and taking in new perspectives

 

 

Resources
Video Business Accelerator 

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The production company landscape is evolving — from content creation to production strategy. In the past, clients only wanted to see a video output; however, their goals have changed in this era. They want to know how these videos can impact their business positively. They also want to translate these investments to sales and brand awareness. 

In this episode, we have Ben Amos discuss how he and his company were able to transform their production strategies. His experience as an owner of a video production business in Queensland, Australia for 12 years helped him spearhead this change. After six years of being in the production industry, he decided to expand his knowledge and enter the world of the combination of online video and marketing. Thus, the emergence of his video strategy company. 

What You’ll Learn From This Episode

• Video production company vs. video strategy company
• How passion can contribute to the advancement of your field
• Strategies to create videos which can produce high returns on investments
• The evolution of video production
• How marketing companies are now bypassing agencies
• Why videos are vital on the front page of websites
• The step-by-step strategic video plan—knowing the audience, determining the goals, and aligning proper content
• Understanding the different distribution channels online
• Focusing on the organic distribution of content
• Why you should not focus on a project-based strategy

Resources

Get your free copy of the e-book ‘Effective Online Video Strategy’ by Ben Amos

Connect with Ben
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A lot of business owners are afraid of delegating tasks to their employees. They are worried that someone might screw up and affect the business operations as a whole. Believe it or not, the inability to give your employees accountability in the workplace and controlling their every move will only lower their employee engagement and productivity. 

 

In this episode, we will be discussing strategies for the best company structure and delegation techniques that will enable your business to scale. 

 

What You’ll Learn From This Episode

• The downside of having autonomous control over projects
• Why being the jack-of-all-trades is inefficient
• Proper delegation requires proper systems and processes
• The main secret to delegation is consistent communication
• Managing people vs. leading people
• Why shared values are vital in the workplace
• What is draw.io?
• The ins and outs of creating an organizational chart and integrating tailored job descriptions
• Setting up key performance indicators
• What it means to scale the company

Resources

The Art of Delegation by Charles C. Malone
The Busy Manager’s Guide to Delegation by Richard Luecke

 

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Interest does not automatically generate a commitment to buying your products or services, and many companies find it hard to bridge this gap. Even fewer manage to establish a concrete sales process.

What they don’t realize is having a predictable sales process removes a lot of uncertainties in your day-to-day business. 

In this episode, we will be exploring the process of converting people showing interest in your business into paying customers. This process will help you build consistency and predictability around your company. 

What You’ll Learn From This Episode

• Working out the structure of your sales process
• Nurturing a cold inquiry into a hot sale
• What is CRM?
• Managing customer relationships in stages
• The difference between talking to a previous client versus a cold inquiry
• Increasing closed deals through immediacy and automation
• Using patterns of behaviour to address customer concerns with a ready script
• More sales conversions mean more information to refine your sales process
• Being bold in your marketing upfront
• Why your client should take part in your sales process

Resources

“Video Business Breakthrough” by Den Lennie

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Believe it or not, the more established your subscription process is, the faster your revenue inflow will grow. This claim was backed up by today’s guest, Geoff Anderson. Anderson is the owner of Sonic Sight, author of Shoot Me Now, and is now in the works to release a new book called Watch Me Now. 

Geoff is back with us for a second episode to discuss subscription models. He cites his real-life experiences in producing and leveraging subscription-based video services to boost business and maximize the return on investment. 

If you want to find out what worked for him, make sure to listen to this conversation. Rest assured that you won’t leave empty-handed from this episode. 

What You’ll Learn From This Episode

• The reality of a business’ rollercoaster ride performance
• Constant content translated to repeat clients
• How customers respond to packages, discounts, and deals
• Why building a content library is vital for all businesses
• How to converse with demanding clients
• The importance of drafting a proposal in closing a deal
• Being a preferred partner supplier starts with niche market specialization
• The harsh reality: clients only value the end output, not the process
• The 50-50 fee process vs. the 20-60-20 payment strategy
• Understanding the contribution of freelancers to the business
• The evolution of the video production landscape

Resources

“Shoot Me Now” by Geoff Anderson
“Watch Me Now” by Geoff Anderson
“Mastering Niche Marketing” by Eric V. Van Der Hope

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Filmmakers often struggle with the concept of having a niche. They worry about not having a diverse client base. However, that should not be the case. Focusing on a niche does not mean you can’t work for other clients or further grow your client base. In fact, it’s something you can use to your advantage.

In today’s episode, we will be joined by Geoff Anderson from Sonic Sight. Our guest started his video business in 1993 and managed to go with the flow of the industry for the past 20 years. Besides being successful in the video making industry, Geoff is also an author. He wrote Shoot Me Now: Making Videos To Boost, and the soon-to-be-released follow-up book Watch Me Now. He will share with us his marketing strategy, which saved him a lot of time and money.

What You’ll Learn From This Episode:

• What are the biggest fears in the video making industry?
• Did Geoff also experience the same fears and anxieties?
• Are there any channels working around with multiple schools? How do you handle that?
• The importance of books as a marketing asset? 
• How much impact is there when you have a book as a marketing asset?
• How do ebooks help with lead generation and lead nurture? 
• Should you help clients with the amplification and distribution of videos?

Resources
“Shoot Me Now: Making Videos to Boost Business” by Geoff Anderson

Connect with Geoff Anderson

Website: https://sonicsight.com.au/
LinkedIn: https://au.linkedin.com/in/geoffanderson1

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Most marketers see generating leads as a simple task. However, searching and collecting these details are much more complicated than waiting for these companies to find your content. In this episode, we’ll cover the basics of creating a system for generating leads - from converting inquiries to sales, following up customers, conducting email marketing, and researching.

What You’ll Learn From This Episode:

• Knowing the strategies of your competitors and how your unique selling proposition can overpower theirs
• How to capture data on your website
• Creating a good system for filtering website traffic
• The importance of solidifying your business purpose into a sentence
• What are quiz funnels
• Properly defining your niche vertically
• Following up through automated email software
• Facebook VS LinkedIn VS Instagram

Resources

“Email Marketing Rules” by Chad S. White
“#GetSocialSmart: How to Hone Your Social Media Strategy” by Katie Lance
“Performance Partnerships” by Robert Glazer

Connect

Business for Creatives Podcast
Video Business Accelerator
LinkedIn: Den Lennie
Facebook: Video Business Accelerator 
Youtube: Den Lennie - Video Business Accelerator 

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Educating your target market is a critical step in providing value and becoming a trusted advisor to your clients. Today I share Video Growth Accelerator 3.

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The secret to healthy client relationships with Rochelle Morris

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