You are what you buy, but how does shopping shape our politics? Can brands be agents of social change? Bobby Friction is joined by Marcus Collins, author of For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé, to explore how companies tailor their brands to different personal politics. 

www.patreon.com/bunkercast 

Book link:

https://www.panmacmillan.com/authors/marcus-collins/for-the-culture/9781035020010 

Presented by Bobby Friction. Producer: Kasia Tomasiewicz. Assistant producer: Adam Wright. Audio editor: Robin Leeburn. Music by Kenny Dickinson. Managing editor: Jacob Jarvis. Group editor: Andrew Harrison. THE BUNKER is a Podmasters Production.

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