In this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the in-house Pay Per Click (PPC) Ninja Dream Team, Lizzie Cross (Head of PPC) and Lenka Stefanakova (PPC Team Leader).

If you’re currently running PPC ads or are in the process of setting up your campaigns then this episode is a MUST listen to make sure your ads are super-slick and ninja optimised to ensure the very best results for your business!

Tim, Lizzie and Lenka take a deep dive into what makes an effective PPC campaign. As two ninjas that spend their entire work lives setting up, optimising and running ridiculously awesome PPC campaigns for our clients, there isn't much that these two haven't seen or dealt with before in the work of PPC!

Here are some of the things Tim asks the ladies during this episode:

• What are the common mistakes people are making with their PPC campaigns? (and how to avoid/fix these mistakes in your own campaigns)
• Where is the ‘low hanging fruit’ in PPC? i.e. the areas where YOU can improve YOUR campaigns quickly and easily with super-fast results!
• How to improve the performance of PPC campaigns over time — monitoring, tweaking and amending campaigns
• How to effectively split-test your Google ads
• Other hints and tips for successful PPC campaign optimisation

For show notes, head to https://exposureninja.com/episode119 

While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

In today’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Kelvin Newman, the Founder of BrightonSEO and Rough Agenda.

BrightonSEO started out as a few people meeting at an upstairs room in a pub and is now the UK’s top SEO conference, running twice a year at the biggest venue in Brighton!

As the founder and lead organiser of such a massive SEO event, Kelvin is blessed with a super unique perspective of SEO; he gets an inside look across the entire industry, with first-hand insights into current trends, what's coming up, and what’s fallen off the radar completely.

What can you expect to learn from this podcast episode?

As Kelvin is so ingrained in the SEO world, we wanted to bring him onto the podcast to find out where he sees the future of SEO going, and get his thoughts on what’s happening currently in such a diverse and fast-paced industry!

Here are some of the things we discuss:

- Getting the basics in place before you disappear down the rabbit hole of ‘new stuff’

- The fundamentals of SEO for small business owners and marketing managers

- The little things that you can do to generate big results in SEO

- How to best leverage your time when working on your SEO campaign

- David vs Goliath: How smaller companies can take on the big boys in their industry

- Kelvin’s top examples of companies successfully punching above their weight

- Link Building: are links a perfect way of measuring authority or is it one of those things that WILL change?

For show notes, head to https://exposureninja.com/episode118. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

In today’s episode of the Exposure Ninja Digital Marketing Podcast, we’re joined by the Co-Founder of Time Doctor and Staff.com, Liam Martin.

Time Doctor is a SaaS time tracking and productivity tool that allows customers “to build distributed teams that can work wherever and whenever they want, so the business can focus on allocating their office-running costs elsewhere.”

As another company with a fully remote workforce, we love the whole ethos and culture that Time Doctor has built, and their philosophy that people should be able to work whenever and wherever they want of is one that resonates really loudly with us at Exposure Ninja!

What can you expect to learn from this podcast episode?

Liam is an SEO beast and in this episode, we dive into the SEO strategies he has used for both Time Doctor and Staff.com. Here are some of the topics that we discuss:
- How to position your business within a competitive niche

- Successful marketing strategies for the best business growth

- Onsite vs Offsite Content: Which is better for building brand visibility?

- How having a sales approach to link building can help drive your SEO campaign forward

- Using keywords to define blog topics and drive qualified traffic

- How they got ranked no. 1 for the highly competitive search term ‘Virtual Assistant’ when they don’t even provide this as a service! (HINT: It’s all about E-A-T)

- How to target customers at different stages in the sales funnel

- How to use retargeting ads to complement your content marketing strategy

- Why a long-term, indirect marketing strategy is better than a short-term, direct marketing strategy if you’re a service-based business

For show notes, head to https://exposureninja.com/episode117. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

In today’s podcast, we’re thrilled to speak to the legendary Dixon Jones about his experience of building an industry-standard SaaS business. Dixon is an SEO superstar who’s most famous for bringing Majestic SEO “from bedroom to boardroom”. Dixon is also credited with starting the UK’s first search consultancy in 1999.

As SEO geeks, we’re super excited to be able to talk to someone who was behind the scenes at Majestic — the planet’s largest link index database. Our SEO Team uses Majestic on a daily basis and it’s not an understatement to describe the software as industry-standard. In fact, I’d be quite concerned if an SEO agency wasn’t using Majestic! Dixon stepped back from Majestic in November 2018.

What can you expect to learn from this podcast? Dixon talks us through how he used brand ambassadors to develop a global approach to Majestic’s marketing. Given that Majestic is a global link index database, Dixon recognised early that the software would be valuable to clients in countries around the world. Here are some of the topics that we discuss:

• Dixon’s involvement in bringing Majestic from bedroom to boardroom
• How brand ambassadors can benefit your business
• How to position your business for global success
• How to incentive brand ambassadors
• How to nurture relationships with key figures in the industry
• How to select which conferences and speaking gigs to take
• The importance of controlling your own data sources
• The time Majestic printed a 3D visualisation of the internet in space???

For show notes, head to https://exposureninja.com/episode116. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online!

Here at the Exposure Ninja Digital Marketing Podcast, we’re all about helping you generate more leads and sales for your website. But first, let’s go back a few steps and discuss how you can build a profitable website on time and on budget. Does your website look outdated? Is it mobile-friendly? And just what is mobile-first design, anyway?

If you’ve ever had a website built, you’ll know that the process can be painful, expensive and disappointing. But it needn’t be that way. With the right preparation, planning and a clear idea of your outcome, the website you have built can be a platform for your business’s growth for many years to come.

In today’s episode, Tim talks to our very own Head of Website Development, Brittany Stackhouse. Britt’s team of Web Designers, Developers and Project Managers is responsible for designing and building Exposure Ninja’s hundreds of bespoke and high-converting websites for our clients. They deliver high-quality websites and lead generation template websites for businesses of all sizes and budgets, so, naturally, Britt has a thing or two to say on how to make this happen in the most cost and time-effective way possible!

Listen as she runs through the entire website building process. Learn about each crucial piece of the puzzle and find out what really goes on behind the scenes during a typical website build:

• The website design exercise that prevents your new website from under-performing
• The secret to never going over-budget
• The time-saving and stress-eliminating tools to use to make giving feedback on your new website design as easy as a couple of clicks
• The questions your website design company SHOULD be asking before they lift a finger
• How to avoid your new website being a total dud.

For show notes, head to https://exposureninja.com/episode115. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online.

Welcome to another episode of the Exposure Ninja Digital Marketing Podcast! Today, we go behind the scenes of one of UK’s best content marketing campaigns of 2018 and, incidentally, one Exposure Ninja is proud to be behind. This campaign was shortlisted for two UK Search Awards in the “Best Use of Search – Finance” and “Best Use of Search – B2C” categories.

With us today on the podcast is Exposure Ninja’s very own Content Marketing Team Leader Helen Anglin. Helen has been working on this campaign for over a year and is here to unveil some of the strategies she used to completely transform this business’ visibility — turning it into one of the top lead generators in the highly competitive industry of Payment Protection Insurance (PPI).

One common question from prospective clients is ‘how can you write about my industry, when you don’t work in it?’ The secret is nothing sexier than hard graft and a lot of research! In this episode, you’ll hear how Helen has become nothing short of an expert on the topic of PPI - not by working in the industry, but by working on this campaign!

We’re super proud of her knowledge and the team’s hard work on this extremely successful campaign.

Grab a cuppa and enjoy the show!

For show notes, head to https://exposureninja.com/episode114. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online.

Google’s recent changes around the Medic and Birthday updates are all focused on E-A-T, which stands for Expertise, Authority and Trust. In short, E-A-T are guidelines that help measure and assess businesses’ legitimacy in their field, and grant them visibility accordingly. E-A-T is a total shift in how Google recognises and rewards websites’ authority, so it’s really important when working on your website’s SEO that you understand exactly what E-A-T means for you.

On this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim chats with Dale Davies, Exposure Ninja’s very own Digital Strategy Manager. Dale’s got all the E-A-T on E-A-T, and we want to make sure you do, too!

We know that Google’s Search Quality Guidelines and understanding the algorithm as a whole are daunting tasks. But optimising your website for them need not be, and there are actions you can take right now to make sure you stay on top of your game and remain an authority figure in your field in the eye of Google. On the other hand, a lack of E-A-T could mean a drastic decline in trust, resulting in huge traffic and revenue drops. Don’t let this happen!

For the full E-A-T checklist to apply to your own website, tune in now and don’t forget to read Dale’s comprehensive guide, What is E-A-T?

You can always contact us via Facebook or Twitter @ExposureNinja and if you enjoy the show, don’t forget to leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from!

For show notes, head to https://exposureninja.com/episode113. While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online.

In this week’s ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is once again joined by Lozz Newton, Facebook Ad wizard and podcast fan favourite!

This week, Lozz chats to Tim about two Facebook Ads client campaigns that he ran. The first is a board game company that was running a Kickstarter for a new game they were launching -- with a target of £100,000 to raise, Lozz enabled them to completely smash that target with the help of an awesomely executed Facebook Ad campaign, helping them raise just under £1.5M!!

The second campaign we cover in this episode couldn't be more different. This client was a Dental Law firm, which, as you can imagine is a pretty difficult field to generate exciting content for. When these guys started their Facebook Ads, their cost per acquisition (CPA) was around £300 which we managed to reduce to just £10, a reduction of 70%! Lozz walks us through what he did to achieve this reduction so you can replicate it for your own ad campaigns.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode112

In this week’s exclusive ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the head of Project Management, Nic Tuxford. Nic heads up our team of awesome project managers, who are the beating heart of all of our client campaigns.

This week, Nic takes us behind the scenes of an incredible eCommerce client campaign -- we’ve been working with these guys for around 3 years and since they joined us we’ve seen them go from making $600 to over $1.3M per month in online sales!

Our ninjas have helped this client achieve incredible growth over the last 3 years through SEO and Content Marketing, but Nic is here to talk about a new arm of the campaign that has contributed to an outstanding surge in growth for this client over the last 9 months -- Predictive Keyword Marketing.

This is a super interesting strategy that came about through Nic’s experience working on marketing bricks and mortar stores. Fair warning, things get a little technical in places but we know you’re all switched on and will be able to keep up and grab those takeaways for your own marketing campaigns!

As always, let us know what you think, you can contact us via Facebook or Twitter @ExposureNinja and if you enjoy the show, don’t forget to leave us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from.

For show notes and to get a free review of your website and digital marketing, complete with a tailored plan to increase your leads and sales online, head to https://exposureninja.com/episode111

We've had a lot of feedback from you guys that you really enjoy the podcast episodes where Tim talks to the ninjas who work here at Exposure Ninja, so in this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is very happy to welcome our very own Lozz Newton back to the podcast airwaves!

For the next few weeks, we'll be taking you behind the scenes of some of our most successful client campaigns with the ninjas involved, sharing exactly how we achieved these remarkable results and showing you how you can do the same for your business!

In this episode, Lozz lifts the curtain on a recent bestselling book launch Facebook Ad campaign that we ran for the award-winning blogger behind Honest Mum, Vicki Psarias.

Lozz explains the strategy we used for this book launch campaign, going into detail about targeting, the use of testimonials and celebrity endorsements, setting up, testing and tracking the ads, and how to go about leveraging the most successful ad sets to maximise visibility and qualified clicks. He also explores some of the challenges of driving traffic, and tracking that traffic, when your product isn't on your own website -- in this instance, we were driving customers to Amazon which means we couldn't add the Facebook Pixel.

We hope you enjoy this episode and don't forget to let us know what you think by leaving us a review on iTunes, Stitcher, Spotify or wherever you get your podcasts from!