The Digital Utopia Podcast

B2B leaders, have you heard yourself say, “Our process isn't working!”.

In this episode, Frank and Joe dive into process, and why process is the first problem you need to address in your organization. Without the right process in place, your people and technology are going to struggle to achieve their objectives. They also walk through steps to identify a process problem and discuss real-life examples of organizations that have overcome process issues. See what steps you can take to make sure your organization's processes help you hit your growth goals.

Podcast Brought to you by - Digitopia

Is your operations team currently stretched thin or are you looking into activating a RevOps position in your company? In this episode, Frank and Joe talk through the question, what is the difference between RevOps and Ops? 

Walkthrough mission and function of each role in the organization as well as who each role is responsible to report to in an organization.  

Podcast Brought to you by - Digitopia

How can RevOps help a B2B organization address, reduce, and recover from Tech Debt? In this episode, Joseph Freeman and guest, DJ Shirley explore the topic of Tech Debt from a revenue operations perspective. Walkthrough the origins of tech debt, what it is, and how it is defined in the RevOps world. Learn the impact of tech debt, its sources, and how it can be avoided when desired.

Episode's Featured Resource: 
Technical Lifecycle Journey Map - A tool to help organizations create an overview of the technology and processes that span their customer journey so they can identify gaps and overlaps in their technology platforms.

Podcast Brought to you by - Digitopia

The HubSpot platform is a regular mention on the show so in this episode Frank and Joe dive why HubSpot is the go-to platform for Digitopia. Listen to a walkthrough of the reasons the team encourages organizations to utilize HubSpot when they are looking for a platform that will support and enable the activation of RevOps in the company.

Podcast Brought to you by - Digitopia

Does the technology in your company empower RevOps? In this episode, Frank Cowell and Joseph Freeman talk through the 5 technology categories your organization must have in place to support a RevOps strategy. The five categories of technology include: 

1. Service Software 
2. Sales Software 
3. Marketing Software 
4. Middleware 
5. Reporting/Dashboarding Software 

Only through the collection of these software applications can your company begin to create an accurate and actionable overview of your entire customer journey so you can gain clarity around the experience your customer has as they move from one lifecycle stage to the next.

Does the technology in your company empower RevOps? In this [Quick Hit] episode, Frank Cowell and Joseph Freeman provide a brief overview of the five technology categories you need active in your organization to support a RevOps strategy. The five categories of technology include: 

1. Service Software 
2. Sales Software 
3. Marketing Software 
4. Middleware 
5. Reporting/Dashboarding Software 

Only through the collection of these software applications can your company begin to create an accurate and actionable overview of your entire customer journey so you can gain clarity around the experience your customer has as they move from one lifecycle stage to the next.

Podcast Brought to you by - Digitopia

Implementing a Revenue Operations growth strategy in your organization is a large undertaking and will require buy-in from your organization's leadership. In this episode, Frank Cowell and Joseph Freeman walkthrough the hurdles an organization can face when activating RevOps and what steps to take to support the adoption. Firstly, explain and drive home the WHY! Dispell any misconceptions about the impact the activation will have on your teams during the onboarding and ongoing process. Next, get your strategic and tactical foundation in place as quickly as possible. Finally, establish a rhythm with your team to regularly meet, review, and collaborate.

Podcast Brought to you by - Digitopia

Why is alignment such a difficult challenge for B2B organizations, and what are the common sources causing misalignment? In this episode, Frank and Joe explore 3 sources responsible for creating misalignment across an organization. Cause 1 - People are focused on their role's specific function, not how it impacts the company/customer experience as a whole. Cause 2 - Varying data between departments and across internal platforms. Cause 3 - Department KPIs don't compliment each other or leave gaps in the customer journey, negatively impacting the customer experience and causing friction between your teams. Dive into how these sources of misalignment gain footing in a company and how you can best address them.

Podcast Brought to you by - Digitopia

Are you looking into integrating RevOps (Revenue Operations) into your organization? In this episode, Frank and Joe talk through the needed commitments and expectations an organization needs to be aware of before activating the business function of RevOps. Walkthrough the focus and impact RevOps brings to an organization. Ensure your team can accommodate the time commitments and needed flexibility to adopt a new lens on how they view customers and coordinate with fellow departments.

Books mentioned in the episode:
Traction by Gino Wickman
Principles by Ray Dalio

Podcast Brought to you by - Digitopia

Does your organization have a framework that fosters accountability, structure, and vision? Explore the value EOS (Entrepreneurial Operating System) can bring to an organization. Unpack the importance of running 90-day rhythms for your major initiatives and RevOps efforts. Align on the best practices and uses for company scorecards. Gain clarity around who should be on your leadership team and the responsibilities they carry. Lastly, review the impact of your people by utilizing the People Analyzer so you can make sure you have the right people in the right spots.

Books mentioned in the episode:
Traction by Gino Wickman

Podcast Brought to you by - Digitopia