This week, Troy, Alex and Brian discuss the fate of the open web through the lens of building sustainable publishing business models. One key shortcoming is around micropayments. Logic says this should exist. Even the most successful publishers convert only a small fraction of their total audience to paying subscribers. And that’s because of misaligned incentives. What makes sense for the audience does not make sense for publishers. The other lens is this week’s big deal between Yahoo and Taboola, the leading content recommendation ad network.

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