What you will learn in this episode:

• The importance of talking to your customer to find out what they want!
• Why the "omni-service" model is the future of distribution
• How the big-box and national brands are pulling business away from independent distributors
• A variety of ways online retailers are disrupting traditional distributors
• Why you should add more products and product categories to your website

On tap:

Matt: Yuengling Traditional Lager

Dave: Ardbeg Single Malt

David Gordon: Michelob Ultra... by necessity only. ;)

On this episode of the Distributor Pubcast, you'll learn:

• Why eCommerce should be a strategic initiative
• Leadership is key to B2B eCommerce success
• Who you need to champion the project
• What is the "prototype" for an eCommerce manager
• Best practices for aligning sales and customer adoption

FREE DOWNLOAD: If you haven't done so already, we encourage you to download and read our newest resource from Distributor Marketing University: eComm-Wheel of Growth: a proven methodology for building, launching, and growing a B2B eCommerce website that gets results.

On tap:

Matt -- All-Day IPA Session

Dave -- Blue Agave Tequilla

On this episode of the Distributor Pubcast, you'll learn:

• Why you should never compare whiskey with a Scotsman.
• How ES Tech Group was started in the office products industry in the UK.
• How independent distributors/dealers were able to escape big box and online retailer competition.
• Four things that independent distributors need to be successful online.
• How to get started with an online channel for your traditional customer base.
• LINK: Paddy mentioned TrackSelling by Max Sacks... Learn more here!

If you haven't done so already, we encourage you to download and read our newest resource from Distributor Marketing University: eComm-Wheel of Growth: a proven methodology for building, launching, and growing a B2B eCommerce website that gets results.

On tap:

Paddy -- Dalwhinnie Winter's Gold

Matt -- Johnnie Walker Black

Dave -- Jameson Black Barrel

On this episode of the Distributor Pubcast, you'll learn:

• Why high-quality content is so important to online success.
• Why distributors struggle with sourcing and publishing good product content on their websites.
• What can manufacturers or vendors do better to serve the supply chain.
• What it looks like to manage product content in-house.
• The ultimate best-case scenario. What does a successful product content management program look like?

Be sure to checkout our partners, Distributor Data Solutions, to learn more about how they can help you solve the product information challenge.

On tap:

• Matt C. -- A Little Sumpin' Sumpin' Ale
• Matt J. -- Imperial Milk Stout from Nine States
• Dave B. -- Talisker Single Malt