The DM Podcast

How can your practice develop a stand out social media strategy? Listen to this podcast with Blake Hadley, founder and President of My Social Practice, to learn recommendations on how your practice can use the ‘3 R’s” of dental marketing and what some of the biggest mistakes practices make on their websites.
Hadley has won a number of national and international awards in art direction, advertising and creative marketing strategy.

You can access a free SmileMate marketing kit here: https://info.mysocialpractice.com/smilemate

In this episode, Nin Gandhi-Patel dives into:
• The 4 elements patients are looking for before they book an appointment: suitability, cost, time and trust.
• The importance of using technology that can help you add value in the early stages of the customer journey.
• How Enquirybot and SmileMate can help you grab the attention you need at the prospecting stage.

**SMILEMATE**
https://dental-monitoring.com/smilemate/

**ENQUIRYBOT**
DEMO SITE

**ENQUIRYBOT**
WEBSITE

Virtual care is changing a lot, especially for your staff and organizational structure. From team roles to job descriptions and professional skills, doctors have to consider the changing landscape for their human capital, too. Join Michelle Shimmin of Shimmin Consulting as she discusses the transition to virtual care and how to thrive with a new digital business model.

Qualifying patients before booking them is crucial, but so many practices don’t do this enough.
 
In this episode, Nin talks about:
• the psychology of sales, which is all about the exchange of information
• why you should not focus on the number of patients you book in
• how to book patients that are likely to go on with the treatment

Casey Bull, Global Director of Content and Community at The Invisible Orthodontist (TIO) — a global network of specialist orthodontists dedicated to innovation and collaboration — joins us on the Perfect Bite to discuss shifts in patient expectations and how DM can help practices scale and build efficiencies necessary to compete with larger business structures. Bull says that practices can “jump now” on the evolution in patient expectations or “‘try to catch up after the wave passes.” 

“The better Smile Designer we become the more we see the benefits of orthodontics in our restorative cases.” says Dr. Fadi Yassmin who took an immediate interest in orthodontics upon graduating and obtaining his master's in restorative dentistry in 1993. This has paved the way for his passion for multidisciplinary treatment early on in his career. 
In this episode Dr. Yassmin shares his insights and touches on the following topics:
• why every GP and prosthodontist should consider orthodontics as an integral part of their treatment
• what the main barriers are to learning and applying orthodontics to restorative treatments
• the role of technology: why remote monitoring is a game-changer

Managing your social media pages, optimizing your website, defining a call to action. According to Dr. Leon Klempner, CEO of People & Practice in New York, these are some of the key ways to help you differentiate your practice. He highlights common distortions of reality, like the joy of having thousands of Facebook fans, whereas “the opportunities for growth lie with the friends of your Facebook fans, the friends of your patients, people that have similar values to the ones that you have, that live within a close location of where you live, where your practice is." Dr. Klempner has developed a host of best practices through his own experience as a dentist as well as through his work in marketing. For more advice, listen to the full episode.

“85% of your success in a consultation comes down to communication and attitude and only 15% to your technical skills,” explains Ashley Latter, an internationally-acclaimed dental business coach with more than 30,000 hours of coaching under his belt. In this episode, he answers the following questions:
• What are the main mistakes that dentists make in their communication?
• How can you successfully build rapport with new patients?
• What are concrete steps that every dentist should take to increase case acceptance?
Looking to increase case acceptance in your practice? Then this is surely an episode not to miss.

"Dental Monitoring has been a game changer for us," says Dr. David Walt, of Walt Orthodontics, in Vaughan, Ontario. He explains that for orthodontists with small practices, the use of remote monitoring allows them to save unnecessary chair time and to communicate with their patients outside of office hours. To make the most out of this technology, Dr. Walt enforces a zero tolerance policy with his patients regarding non-compliance when it comes to scanning. And it works! His patient scan record is nearly perfect.
If you're aiming for 99% on-time scans, listen to this episode for some useful tips.

Marketing is critical to grow your dental business but to most dentists it sounds like a daunting task. Dr. Grant McAree, of the White House in Exeter, UK, likes to always reassure his peers by saying "it ain't rocket science". In this episode, we cover what are the common mistakes done by dentists when they market their services to patients and Dr. McAree's golden nuggets for marketing best practices to reach out to new patients and increase your case starts.