The DMV (Washington, DC | Maryland | Virginia) Business Show

Beauty industry veteran Carla Goycochea, Founder and Owner of Masterpiece Beauty Academy in Rockville, Maryland shares her inspiring journey on The DMV Business Show with Otto Sevilla this week. Carla moved from Lima, Peru to the United States at just 18 years old to attend college. She initially studied international business but soon found herself drawn to the beauty industry.

In 2005, Carla took a job as a receptionist at a high-end salon. Being immersed in the salon environment day-to-day sparked Carla's passion for hands-on beauty services. She steadily built up her skills and experience working with top stylists and eventually transitioned into performing treatments herself.

Over the next 15 years, Carla continued enhancing her expertise in services like microblading, eyelash extensions, and permanent eyeliner tattooing. She managed several upscale salons and amassed a loyal client base who raved about her talent for permanent makeup artistry. Carla shares how every client presented unique challenges that allowed her to improve her skills and precision.

By 2020, Carla felt ready to step out on her own. When COVID-19 hit and salons were forced to close, Carla saw it as an opportunity to prepare her new business venture - Masterpiece Beauty Academy. She spent the shutdown period developing her curriculum, building her website, and boosting her Instagram following. Carla wanted to be ready to hit the ground running when stay-at-home orders eventually lifted.

Carla proudly opened Masterpiece Beauty Academy, a permanent makeup and microblading training program, later that year. Despite launching during a pandemic, her rigorous preparation allowed the business to flourish. Carla began training small classes of students in techniques like microblading eyebrows, eyeliner, and lip blushing. She shared insights from over a decade of experience to help her students thrive in permanent makeup artistry.

As part of her commitment to continuous education, Carla travels frequently to Europe to take advanced training herself. She explains how improving her own skills allows her to better serve her students and stay on top of the latest industry trends. Carla also still sees select clients so she can continue honing her artistry on real skin and faces.

In addition to the academy, Carla founded Paragon Studios to support independent beauty professionals. Paragon offers rental space for artists who prefer working outside of traditional salon settings. By creating a collaborative community, Carla gives back to the industry that has given her so much.

Carla's story provides inspiration and valuable lessons for beauty entrepreneurs. Her journey from Peru to prominent business owner shows how passion, dedication and generosity can lead to success. Carla generously shares her insights on pivoting careers, continuous learning, and helping others achieve their dreams.

This episode is sponsored by:

https://seviproperties.com/

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In this engaging interview on The DMV Business Show, host Otto Sevilla talks with Rob Jacomen, the Founder and Owner of HPX out of Maryland. They are a high-performance growth agency dedicated to assisting insurance agency owners, brokers, and producers in building, growing, and scaling profitable books of commercial business. Rob dives into HPX's transformative programs, such as the Master Builder Program and the Growth Mastery Academy for producers. He sheds light on the integration of AI and emerging technologies, stressing the importance of leveraging AI to drive business growth. Additionally, Rob delves into his transition from a commercial insurance producer to a coach, emphasizing the importance of being a product of your own product. Learn about the mastermind group and the Producer Growth Mastery Academy designed to help professionals thrive in the insurance industry. Practical steps for business growth are discussed, focusing on mindset, goal setting, and a nine-step framework introduced by Rob. Specialization, leveraging carriers, and utilizing AI tools like ChatGPT for market analysis and business strategies are highlighted. Rob emphasizes the effectiveness of video messaging in personalized prospecting efforts. Connect with Rob Jacomen on LinkedIn and other social media platforms, where he shares valuable content and welcomes direct messages for further engagement. Explore the world of insurance, AI, and business growth with these thought-provoking discussions!

This episode is sponsored by:

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Exciting Interview Alert! Join Otto Sevilla, host of The DMV Business Show, in an engaging conversation with Michael Coates, the Owner of Restoration 1 of Washington, D.C. Discover the story behind Restoration 1 of Washington, DC, a locally owned and operated franchise mitigation company offering services such as emergency board up, roof tarping, graffiti and vandalism removal, and trauma and bio hazard cleanup.  Michael shares insights into his background, services, and entrepreneurial journey. Learn about the 24/7 nature of their business and the gratitude expressed for their supportive customers. Discover the pivotal moments that led Michael to entrepreneurship and franchising, overcoming challenges during the pandemic. Gain insights into the restoration industry, marketing strategies, and the importance of mentorship. Join us on this inspiring journey from D.C. youth to the owner of Restoration 1 of Washington, DC, exploring diverse experiences and the role of mentorship in shaping a successful path. For more information about Restoration 1 of Washington, D.C., contact them at 202-335-4820 or visit Restoration1.com/Washington-DC. Don't miss out – watch the full interview for valuable insights and inspiration!

This episode is sponsored by:

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⁠Mike Kirby⁠ is the CEO and Co-Founder of ⁠Lumina Solar⁠ with headquarters in Baltimore, Maryland!  He was born and raised in North Baltimore County in Parkton, Maryland.  Over the college summers while attending University of Delaware him and his friend started a driveway sealing business that did well and they learned a lot.  After college graduation he went straight into the solar business working with various organizations until he started his own, Lumina Solar in 2018.  In just three short years they have grown from $1MM in revenue to $17MM in 2020 to looking like 2021 is shaping up to be $37MM year, and a team of over 110 people and counting!  Mike shares how their #1 focus is on their customer experience, so much so that they have hundreds of reviews that are all FIVE stars!  He mentions the importance of being consistent, not daily or weekly or for a short period of time but over the long term - that is how you build relationships over time! 


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Explore the world of landscape design with Galen Lawson, the visionary founder of Lawson Yardscapes, in this captivating interview on The DMV Business Show with Otto Sevilla!  Galen, a landscape designer based in Petworth, Washington, D.C., shares his inspiring journey from a creative upbringing in Arlington, Virginia to a successful career shift during the COVID-19 pandemic.

Discover how Galen's passion for art and the outdoors led him to embrace lawn-reducing designs, native plants, and sustainable landscaping practices. Gain insights into the delicate balance between landscape design and execution, as Galen emphasizes collaboration with experts to bring his visions to life.

Uncover Galen's strategies for navigating the slow season in the landscaping industry, from diversifying services to effective marketing. Learn about the significance of networking, both online and face-to-face, and the creative approaches he employs to promote his business.

This episode is sponsored by:

https://seviproperties.com/

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🎙️ Dive into the world of conscious leadership with Talia Fox, CEO of KUSI Global with headquarters in Washington, DC! In this enlightening interview on The DMV Business Show, Talia, a Harvard Fellow and author of "The Power of Conscious Connection," shares her mission to transform individuals and organizations through knowledge, understanding, and strategic implementation.

This episode is sponsored by:

https://seviproperties.com/

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Join us on ⁠The DMV Business Show⁠ with ⁠Otto Sevilla⁠ as we unveil the Blueprint of Success: Dive into the Entrepreneurial Odyssey with Bhavik Dhanak, Owner of Aesthetic Imprints located in Frederick, Maryland!  Catch this eye-opening interview where Bhavik (aka Baav) spills the secrets to building a business with passion, embracing setbacks, and mastering the art of content creation.  Learn from the journey of a true entrepreneur who turns challenges into stepping stones, paving the way to a flourishing business!  

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Happy New Years to all! Thank you again so much for listening! Until next time, stay tune!

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Join us on The DMV Business Show with Otto Sevilla as we sit down with Yasmine Zerhouni, the visionary Owner of The Capital Flower Fairy based out of Washington, DC! In this insightful episode, Yasmine shares her educational background and the transformative shift from accounting to her true passion – floral design. Delve into the foundations of Yasmine's thriving business, exploring her creative process, marketing gems, and the financial intricacies of entrepreneurship. Learn how she leverages the power of Instagram and the impactful role of word of mouth in the wedding industry. Discover the significance of positivity, adaptability, and finding solutions in challenging situations. Yasmine reflects on the unique challenges of being a solo entrepreneur and sheds light on the invaluable support from her fiancé. Hear her thoughts on discipline and consistency, pivotal in her entrepreneurial journey. This vodcast episode is a treasure trove of entrepreneurial wisdom, tune in and get ready to be inspired by Yasmine's incredible story of blossoming success!

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Dive into the inspiring journey of Ana Chicas McNamara and Illissa Figueroa, the dynamic duo behind Preferred Capitol Cleaning with offices in Washington, DC! Discover the secrets behind their rise from a side hustle to full-time entrepreneurship, as they share their challenges, triumphs, and the impact of COVID-19 on their janitorial empire. Join The DMV Business Show hosts as they unravel the keys to success, including building a diverse and skilled team, navigating the pandemic, and the entrepreneurial wisdom gained along the way. Explore the fascinating world of post-construction cleaning, janitorial services, and commercial cleaning with these powerhouse entrepreneurs. Get ready for insights, advice, and a dash of humor as Ana and Illissa spill the suds on their cleaning business brilliance! Don't miss this exclusive interview on entrepreneurship, growth, and the sweet taste of success. 

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