Leadership starts from within. In this episode, Dr. Claude Kershner IV dives into the principle of leading yourself before you can lead others — and how purpose-driven leadership creates lasting impact in teams and organizations.

Topics covered:

• Self-leadership as the foundation of all leadership

• Leading with purpose vs. leading with position

• How your values drive your leadership style

• Practical strategies to lead yourself more effectively

For managers, professionals, and students ready to step into authentic leadership.

Connect: thedrclaudekershnershow.com

What does it actually mean to be an entrepreneur? Dr. Claude Kershner IV explores the mindset, identity, and characteristics that define true entrepreneurship — and why anyone with the right thinking can build something meaningful.

Topics covered:

• The entrepreneurial mindset vs. the employee mindset

• Defining entrepreneurship in the modern economy

• Dreaming doing: why both matter

• What separates those who start from those who build

Whether you're just starting out or rethinking your path, this episode will challenge and inspire you.

Connect: thedrclaudekershnershow.com

Every great business starts with a problem worth solving. In this episode, Dr. Claude Kershner IV breaks down how entrepreneurs recognize problems as market opportunities — and why the ability to see what others miss is the foundation of entrepreneurial thinking.

Topics covered:

• Problem recognition and opportunity identification

• The entrepreneur's mindset: seeing gaps others overlook

• Turning frustration into innovation

• Real-world examples of businesses born from problems

If you're a student, aspiring entrepreneur, or business owner ready to sharpen your instincts, this is your starting point.

Connect: thedrclaudekershnershow.com

Our research is a cross-cultural measurement comparing consumer purchase intentions and brand trust between the United States & Canada vs. Brazil & Colombia as it relates to Corporate Social Responsibility (CSR) Motives during a global crisis. Consumers in different countries are sensitively seeking understanding and information during uncertain times. Therefore, during a crisis, consumers are more prone to equip themselves with accessible information that leads to decision-making about with whom, on what, and where they spend their money.