The DTC Insider

In this episode, Brian Roisentul sits down with John Roman. He’s an entrepreneur, investor, and currently serves as CEO of BattlBox.

Before jumping into eCommerce and investing, he had a successful career in building B2B sales teams in the software space for multiple companies.

• How They Have Built Their Amazing Community

• Ways to Leverage a Community

• A Thorough Breakdown of Their Content Creation Process

• Their TikTok Shops Strategy

• The Simple, Yet Effective, Manual Actions That Sets Them Apart

This episode is brought to you by BSR Digital. 

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

Today, Brian Roisentul sits down with Yug Varma, founder of Phyla, a company that's revolutionizing the acne treatment industry with cutting-edge technology and innovative solutions.

• Yug's Background

• Partnering with Shiseido

• Obtaining Patents for Acne Treatment Technology

• Overcoming Higher Customer Acquisition Costs

• The Importance of Customer Activation in Skincare

• Retention Strategies and The Role of Customer Education

• What He Would Do Differently If He Had to Start Phyla From Scratch

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

Join us in this episode as we sit down with Andrew Sendejo, a retired 12-year NFL player who is disrupting the brain health space and changing the narrative on supplementary nutrition.

Andrew's journey is an inspiring one. He defied the odds, going from undrafted All-American to NFL starter. After a career-ending concussion, he pivoted his focus, co-founding BrainTree Nutrition: a company dedicated to developing science-backed supplements for cognitive health and brain function.

• His background as an NFL Player

• Transition to Business Owner

• Why He Thinks Amazon is The Wild West of Online Retail

• Lessons Learned from Approaching the 100th Retailer

• Scaling Up by 800% in 2024

• How To Maintain Quality Amidst Competition

• Managing Influencer Impact

• Expanding Beyond Texas and National Retail Strategies

This episode is brought to you by BSR Digital.

 BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

Join us in this episode as we sit down with Francesco Urso, the founder of Wolf Project, a men's skincare brand, and author of the newly released book "Quit to Win".

• His Entrepreneurial Journey

• Behind the Scenes of the Partnership with Nordstrom

• Adapting to Economic Challenges: Business Strategy Adjustments

• The Decision to Not Prioritize Direct-to-Consumer (DTC) Channels

• Pros and Cons of DTC in the Skincare Industry

• Lessons Learned and Insights Gained

• Navigating Challenges as an Entrepreneur

• "Quit to Win": Inspiration Behind the Book

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul covers the most recent marketing news in the DTC space.

And some of them are 💣 💣 💣 

Want to know what it's about? Listen to the episode.

• What will happen with TikTok?

• Big news for Google Ads

• Instagram's new AI and how it impacts brands

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul discusses a growth lever that's widely overlooked by most DTC brands.

It's not related to paid ads...

Or to any other fad growth tactic...

Want to know what it's about? Listen to the episode.

• The one lever that's widely overlooked by DTC brands

• The 4 pillars that BSR Digital keeps in mind to help their clients grow their brands

• Tactic-oriented vs Business-oriented growth marketing agencies

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode, we sit down with Dylan Jones, the Chief Marketing Officer at Podium Nutrition, to delve into the brand's journey and strategies in the competitive Supplements industry.

Here's a glimpse of what you'll learn:

• Current Challenges and Goals as a CMO

• Standing Out in a Competitive Industry

• Leading with Entertainment

• How to Know When Your Brand is Ready to Tell a New Story

• Key Customer Acquisition and Retention Channels

• Top KPIs Monitored by Podium Nutrition

• Custom Software for Loyalty and Retention

• Exploring Retail Expansion

• Insights on Retail Strategy

• Leveraging Influencers as Ambassadors

• The Role of Long-Form Video in Marketing Strategy

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

Have you ever wondered what's working for everyone else in the DTC space?

Luckily for you, there's a very recent report based on a survey of over 1,100 PPC specialists. And it's full of valuable insights for marketers and brands.

In this episode of The DTC Insider podcast, Brian Roisentul shares his takeaways from this thorough report.

Here's a glimpse of what you'll learn:

• PPC Specialists' Priorities for 2024

• Goals for the Ad Campaigns in 2024

• Ad Platform Adoption and Spend

• Challenges With Multi-Channel Advertising

• Attribution-related challenges

• First-party data integration

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, we sat down with Brett Swensen. He has led marketing at two of the fastest-growing consumer brands in Utah: Purple and Kizik.

Brett was instrumental in taking that brand from non-existent to a household name and eventually going public within a couple of years. He was there during their critical high-growth period and led Purple’s transformative marketing that proved unique to the industry.

Brett joined the Kizik team in 2019, bringing deep expertise in customer journey and direct-response marketing. As the vice president of marketing at Kizik, Brett has taken another non-existent brand to a 9-figure run rate. Brett has led marketing efforts that have changed the way people think about footwear.

Here's a glimpse of what you'll learn:

• Key Actions for Replicating 9-Figure Success

• Revenue-Driving Channels: Insights from Two Brands

• Top KPIs for Brand Success

• Adapting Marketing Approach: Purple to Kizik

• Developing New Product Lines and Brand Messaging

• Leveraging Video Marketing for Kizik's Unique Value Proposition

• Strategy for Video Views and Content Creation

• Balancing Pace and Scale at Kizik

• Content Creation Engine: Volume vs. Quality

• Evolution of the Kizik Brand Platform

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, we sat down with Kelley Thornton. He’s one of the founders of Tiege Hanley, a brand with the mission of helping men look and feel amazing.

The business has evolved from selling three distinct Skin Care Systems to boasting a wide variety of products, including deodorant, bar soap, body wash, and a detoxifying clay mask. Tiege shipped its 1.5 millionth box in July 2022 and has over 350,000 customers worldwide. Kelley is focused on enriching the experience for all customers and guiding men to healthier lifestyles founded on self-confidence.

• The Tiege Hanley Story

• Insights from Tiege Hanley's Founder

• Agile Strategies for DTC Growth

• Cultivating Company Culture: Tiege Hanley's Approach to Expansion

• Tiege Hanley's Winning Channels, Struggles, and Triumphs

• Success Marketing: Tiege Hanley's Unique Approach Unveiled

• Going Global: Challenges and Strategies for Tiege Hanley's Expansion

• Mastering Global Marketplaces: Tiege Hanley's Long-Term Vision

Sponsor for this episode:

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