The DTC Insider

On this episode of The DTC Insider podcast, Brian Roisentul interviews the one and only, Jon Loomer.

We're sure that almost everyone in the advertising space knows who he is, but if you don’t, he’s the OG on Facebook Ads.

We recorded an episode a year ago, so we're interested in knowing what changed in 2023 on Meta Ads, what worked, what didn’t, and many other exciting things we’ll discuss today.

 

On this episode...

• Joom Loomer's long-form video tips and secrets to publish a video every day of the year.

• His content creation routine and the best-performing platforms

• 2023 changes in Meta Ads

• Favorite Meta Ads' new features

• How advertising agencies need to evolve in 2024

• Recommendations for media buyers in 2024

 

Sponsor for this episode...

This episode is brought to you by Portless.

Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive?

Portless is the fulfillment game-changer for DTC and e-commerce brands.

Why Portless?

• Direct Shipping: From China to customers in just 6 days, covering 55+ countries.

• Domestic Feel: Custom packaging, local tracking from carriers like USPS and Canada Post.

• Cost-Effective: Slash those cargo shipping fees. Boost your gross margins by up to 40% (thanks to Section 321)!

• Cash Flow Positive: No more tied-up cash flow in inventory. Relieve yourself of frozen cash within a couple of days.

Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items.

Brian Roisentul has interviewed over 100 successful DTC founders and directors on this podcast.

In this episode, he talks about the 8 things they have in common and contributed to their success.

 

On this episode...

• 8 things these successful brands have in common

• Why and how you should apply them to your business

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In a tough context, with lower profit margins and higher customer acquisition costs, who wouldn't want to get higher-ticket orders?

In this episode of The DTC Insider podcast, we'll show you 3 ways to accomplish this.

 

On this episode...

• Defining your value ladder

• 3 strategies to increase your AOV

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

For just a moment, forget about your ad account and email marketing strategies.

And think about the business layer of your DTC brand.

According to many authors, the 3 levers to grow a business are.

And in this episode, we'll go over each of them.

 

In this episode...

• The 3 levers to grow a business

• The 4-step framework to take action

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

The other day I was on a call with a client. And he said there's so much going on in his business.

Which makes him confused about the next steps he should take.

So, I told him about these key questions, and he was amazed at how helpful they were.

 

In this episode...

👉 How To Plan A Business You REALLY Want to Work Inthe Blank Page 👉 Key Questions That Will Help You Get Off

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital: 👉 Visit their website: https://www.bsrdigital.com/ 👉 Book a call: https://calendly.com/brianroisentul/discovery-cal

If you think the year is over. Think again.

Even though the peak season is indeed over for many brands, there are still some things you can leverage before the year ends.

In this episode of The DTC Insider podcast, Brian Roisentul and Florencia Kolyvakis go through them.

 

In this episode...

👉 Record-high Black Friday-Cyber Monday sales for Shopify merchants 👉 What can DTC brands focus on before the year ends?

For more episodes of The DTC Insider podcast, head on over to http://www.thedtcinsider.com/

 

Sponsor for this episode...

This episode is brought to you by BSR Digital.   BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.    To learn more about BSR Digital: 👉 Visit their website: https://www.bsrdigital.com/ 👉 Book a call: https://calendly.com/brianroisentul/discovery-call-30min

Today is the day. Black Friday is here!   It's the day brands have been waiting the whole year.   And since we know that today the attention of e-commerce brands and marketers will be all over the place, we'll just keep this one short & sweet with a last-minute Black Friday Checklist.   In this episode...  

• Last-minute checklist for Black Friday

  Sponsor for this episode...   This episode is brought to you by BSR Digital.   BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.   To learn more about BSR Digital, visit their website or book a call here.

Black Friday is only 1 week away!   In this episode of The DTC Insider podcast, Florencia Kolyvakis and Brian Roisentul discuss the latest news in the e-commerce space and how brands can leverage them.   In this episode...

We continue with the episode series on tips to make the most out of this commercial season.   In this one, Florencia Kolyvakis and Brian Roisentul discuss tactical tips for brands to leverage paid ads and email marketing.   In this episode...