The Ecommerce Uptick

In this video we go over all the important aspects of designing a high converting cart for your ecommerce store.

want to book a call or get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

Free shipping should be 10-30% above your Average order value.

test price points.

1. Make sure to test 2-3 thresholds

2. test different free gifts.. (new categories is ideal)

3. test giftcards, discounts, free express shipping upgrade

Cart design:

1. Checkout at the bottom. (test CTAs like "proceed to checkout, checkout, secure checkout etc.)

Consider adding 10% off button in cart, when clicked it asks for email and then instantly gives you the discount.

2. "guarantee after the checkout button" or strong motivator.

3. add in social proof in cart

4. add strong AI powered upsells. (side bar or listed under each other):

Lack of transparency and data-driven approach

Unrealistic guarantees and quick fixes

Limited or no experience on the "client side" in your industry

These are just 3 of 10 big warning signs i talk about in this video..

want to book a call or get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

#ecommerce #shopify #conversionrateoptimization

In this video i go over how we run "user testing" for our clients in Purplefire and how you can use it to increase your conversion rate no matter what type of store you are running.

Want to book a call or get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

In this video i talk about the biggest ways to improve your cashflow as an ecommerce Brand

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⁠https://beacons.ai/daniel.chabert⁠

Hey guys, in this video i show you show to use pop-up surveys to find the biggest reasons why people are not buying on your site.

if you wanna use Hotjar you can sign up here (my signup link)

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

41% increased conversion rate for visitors that gets their request replied successfully within 15 secs or less.

Do i need to say more?

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⁠https://beacons.ai/daniel.chabert⁠

Using The “ICE” Framework for our A/B testing Prioritization with modifications we have discovered is going to 5x the impact of your A/B testing program.

If you want the framework, just rate this podcast and reach out to me via email or through socials, and i will send it to you.

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

Why you need to attend Ecommerce expos and events

Connect with potential customers: Expos and conferences bring together thousands of people interested in your niche. Interact with them, showcase your products, and generate leads for future sales.

Meet industry experts and influencers: Network with thought leaders, learn from their experiences, and forge valuable partnerships that can boost your brand's visibility and expertise.

Find new suppliers and vendors: Meet potential partners for product sourcing, logistics, marketing, and other essential business functions.

Learning and Development:

Stay ahead of industry trends: Immerse yourself in the latest ecommerce developments, technologies, and marketing strategies. Attend workshops, presentations, and panel discussions to gain valuable insights.

Discover new tools and resources: Explore innovative solutions for various aspects of your business, from website design to payment processing and customer service.

Get inspired and motivated: The energy and enthusiasm of fellow entrepreneurs and industry leaders can spark new ideas and motivate you to take your business to the next level.

Brand Building:

Increase brand awareness: Exhibiting at a booth allows you to showcase your brand directly to a targeted audience and create a lasting impression.

Build brand authority: Participating in conferences as a speaker or sponsor demonstrates your expertise and positions you as a thought leader in your niche.

Gather market feedback: Interact directly with potential customers and get valuable feedback on your brand, products, and services.

Additional advantages:

Competitive analysis: Observe your competitors' presence at the event and learn about their strategies.

Recruiting talent: Network with potential employees and attend career fairs to find skilled individuals for your growing team.

Cost-effective marketing: Compared to traditional marketing channels, participating in targeted expos and conferences can be a cost-effective way to reach a large audience.

Don't forget about...

content building

Network..

approaching new people

Think of your clients as cars with a limited tank of gas.. once its empty they leave

reduce the amount of effort to keep browsing.

images over copy

scanable sections over walls of texts

minimal amount of scrolling

minimal amount of processing any type of info

do not give customers any types of dilemmas

Spike dopimine levels, is like refueling the tank

customers are like water, they follow the path of least resistance.. is that path your preferred path?

want to get in touch with me?

⁠https://beacons.ai/daniel.chabert⁠

A/B testing software... how to be better

allowing people to test multiple tests at once

make it easy to use but also give everything pros would want

It has to be so good its our own number 1 choice

we need to partner with tons of CRO agencies + ecom brands to develop new features

we need the best support possible

we need to eventually empower it with AI