the 10 things you need to do if you want to be successful in any new markets you are launching in.

These are areas we advice our clients on all the time.

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https://purplefire.io/

These 10 methods will make your employees happy and stay with you for longer.. I personally used them to scale all my biggest businesses but it took me years to value them like it do today.

If you want to get in touch with me. reach out here

[email protected]

this method is tried and tested and is key to scaling any ecommerce because it gives you a product range that people love.. That is how you create word of mouth...

want to work together?

https://purplefire.io/

In this video i lay out how we plan to scale our SaaS gosupersonic.ai

if you want to know more, you can sign up here

https://gosupersonic.ai/

https://purplefire.io/

In this episode i go over the 10 biggest reasons why clients stay with us for years. Bring this list with you and ask the agency you are hiring about how they deal with these areas.

If they can't give you examples then they are probably not a good fit.

want to get in touch with me?

https://purplefire.io/

In this video i lay out all the lessons i have had over the last 10 years when scaling ecom brands.

Want more of this? check me out here:

https://purplefire.io/#podcast

If this video helped you in any way, please rate this podcast wherever you are consuming it!

want more? get in touch here:

https://purplefire.io/

https://purplefire.io/#podcast

Finally you want to prototype and test your products. This is something that is often overlooked. Sure you may try it on or your product developer may say it is “fine” after trying it, but this is not enough.

This is the process I followed that works every time.

In this video i go through the exciting challenges of going fully in-house in the Agency and building the agency i wish i had access to when i was running my own ecom brands.

The biggest mistake I see is launching based on subjective opinions only. Employees, CMOs or designers have their opinion about what could work.

Most of the time there is no data behind it.

I made a huge mistake myself when I ran Rockay. I had some of the best running socks in the world (all top magazines praised them) and I had a romantic idea about what I should launch next - apparel.I could have used data to drive this decision but I guess you learn with every mistake.

Start off by collecting data on your customers. You will want to set up automatic workflows via your email software to ask customers what products they want to see next.

By asking this information you actually get so much data on what to improve, what to develop next and even what trends your clients find interesting.

The problem is that most brands either don’t collect this data or they don’t have a dedicated person to analyze this and take action on it.Here is what you can do.

Alternatively you can do all this manually and we have done this many times in PurpleFire for our clients because it is so powerful.

You can also use this to find competitors you might want to explore. Make a list of products they sell and what seems to be the biggest and most important attributes.

You also want to launch new variations based on answers from question 1.

Now you have a completely data-driven approach to your product development and this should always be the case.

Do not trust your designers, product engineers and any other industry professionals. Sure they have a big role to play but they will design for their own portfolio and career goals, not based on what your customers actually want. You can’t leave this up to chance.

If you are reading this as a founder, or partner - consider not outsourcing your product development totally to an employee or external company. In the end the product development, quality and future designs are so connected to the health of your brand. You need to be relentless in your pursuit to make the product better.