The Ecommerce Uptick

By Daniel Chabert

The Ecommerce Uptick is your guide to growing your DTC ecommerce brand on all fronts.

Lead by Daniel Chabert - Multiple 7-figure Ecommerce Exits from brands like Rockay, Sleeklens & Gringo Media G... more

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FAQs about The Ecommerce Uptick:

How many episodes does The Ecommerce Uptick have?

The podcast currently has 70 episodes available.

The Ecommerce Uptick episodes:

February 07, 2024 How to Find the right CRO A/B testing software for your brand | Ep. 39
want to get in touch with me?
⁠https://beacons.ai/daniel.chabert⁠

Notes from today:
Integration med GA4 (import af events)

Integration med heatmap/session recordings

World Class Support.

Support for your CMS

Budget

Type af tests
...more
7min
February 06, 2024 The 9 Biggest Mistakes Ecom Brands make when A/B testing | Ep. 38
want to get in touch with me?
⁠https://beacons.ai/daniel.chabert⁠

Not testing based on the highest traffic pages

Not viewing the entire funnel holistically

not looking at the ads and messaging

not considering the copy and messaging in the email marketing flow

not testing different apps

not doing pricing tests and free shipping threshold tests

not focusing enough on AOV based tests

not running tests for at least 2 business circles

not running tests based on segments
...more
12min
February 05, 2024 Agency Vlog #3 - How I Plan to Scale my Agency | Ep. 40
want to get in touch with me?
⁠https://beacons.ai/daniel.chabert⁠

Create more demand than supply - book by daniel priesley

Focus on amazing results, and let worth of mouth do its thing

Create more content and better stuff than anyone else, publish and amplfy with ads

Realize that agency and service is about trust, and that people have to spend +8 hours with you to buy from you

Become a Software-driven agency, creating these unique sellling points

Run ads omnichannel - on all socials

build trust through events and live performances

aquire and scale
...more
10min
February 05, 2024 10 Ways to Boost Your Conversion Rate by Fixing Your Navigation | Ep. 37
want to get in touch with me?
⁠⁠https://beacons.ai/daniel.chabert⁠⁠

Mobile 1st. test your navigation on mobile. this is often the bottleneck.

menu on the left, cart on the right.. (write menu and cart" under the icons

search is often best if exposed and stickie.. go to my1styears.com if you want to see how we implemented this for a client

add in dynamic text in your search bar based on top categories

add in thumbnail images for all your categories on your home page..

when you click hamburger menu. present your categories but consider shopping by price, condition, flavor. if that is important

add in thumbnail images in your navigation..

reduce the number of clicks to get to category page

about me, contact page.. can be added but make it less dominant

highlight bestsellers, and show what people may find inside
...more
10min
February 04, 2024 9 Areas of AI that actually drive value for Ecom in 2024 | Ep. 36
want to get in touch with me?
⁠https://beacons.ai/daniel.chabert⁠

Personalized Recommendations - upsells and cross-sells - PDP, homepage, navigation, cart, checkout

financial health of your business - PROFITERO

Customer support - chatbots, customer service statistics

Inventory Management:

"Fraud Detection and Prevention:

"

Customer Segmentation:

Social Media Listening and Engagement:

Customer churn prediction - helps recover cart abandonment and so forth

product improvement - reviews.io
...more
13min
February 03, 2024 (PF Agency Vlog) - The 9 Things we are Implementing Now to Keep our Clients Longer | Ep. 35
want to get in touch with me?
⁠https://beacons.ai/daniel.chabert⁠

Hiring everyone single person in-house - no partners

Building a software that fixes a huge bottleneck for us - (lack of data in GA4 and limited testing options in convert)

building a custom client happinesss algo, based on ROI, feedback from client and other parameters

launching additional services - ads, email etc.

hiring more specialists to make us cutting edge in all areas - data analysts, engineers

making our department structures more rubust with "department heads"

implementing OKRs for every employee

Working with a retention goal for all our clients

Becoming the number 1 agency on AI and automation
...more
10min
February 02, 2024 SaaS Vlog #4 - Why You Should Consider Building SaaS as a Complimentary Service | Ep. 34
want to get in touch with me?
⁠https://beacons.ai/daniel.chabert⁠

Build something that makes your company unique and stand out from the crowd. Ultimately improve loyalty and attacticeness

Cashflow is not an issue.. not having to raise money or stress out completely about launch

You have a team of capable people ready to help you

mentor, coaching and paying for expertise is not an issue.

nothing is forced, you have time, money and energy to take in feedback and change along the way

Using your software can open up for more clients and attact partnerships in new areas

Your competitor can become your friend

Stronger case if you want to get an investor or exit down the line

You are seen as an industry leader
...more
9min
February 01, 2024 10 Improvements For Category Pages That Will Sky Rocket Your Conversion Rate | Ep. 33
want to get in touch with me?
⁠https://beacons.ai/daniel.chabert⁠

above the fold... products, less text

consider adding some of your USPS as a space devider every 4-or 6 products

allow customers to scroll images on each product

add in similar categories at the top of the page.

stickie filters, that can be removed with 1 click

mostt commonly used filters

Pre-sort by best-selling but use AI to understand it

scroll to the top - if product list is long

loaad more products based on scroll not.. pages...

add best seller icons, low in stock, hot right now icons to products
...more
12min
January 31, 2024 10 Ways to Double your Revenue as a 7-Figure Ecom Brand | Ep. 32
want to get in touch with me?
⁠https://beacons.ai/daniel.chabert⁠

Ad channel diversification.
tiktok, google, meta, pinterest, taboola, affiliate marketing.

CPA affiliates - Squaredance

Influencer marketing campaigns - whitelisting.

Avatar omnichannel research...
where do they spend their time? physically, online
what activities do they like, what do they eat, what social events do they like
make sure to be present in all areas
gyms, outdoor, social media... display.. influencer

brand & product improvement - data driven research.... world of mouth (NPS).

Visualize funnels and check for conversion leaks

landing page improvements
website improvements generally
cart + checkout..

Email marketing and SMS

Loyalty program

brand collabs
...more
17min
January 30, 2024 (Ecom) How to Hire The Best People Using a Data-Driven Approach | Ep 31
In this episode we go over how you can scale your hiring and find the best people in the world using a a data-driven approach.

want to get in touch with me?
https://beacons.ai/daniel.chabert

...more
13min

FAQs about The Ecommerce Uptick:

How many episodes does The Ecommerce Uptick have?

The podcast currently has 70 episodes available.