The Ecommerce Uptick

The Ecommerce Uptick

By Daniel ChabertBusinessMarketing
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The Ecommerce Uptick episodes

  • The 9 Biggest Mistakes Ecom Brands make when A/B testing | Ep. 38

    want to get in touch with me?

    ⁠https://beacons.ai/daniel.chabert⁠


    Not testing based on the highest traffic pages

    Not viewing the entire funnel holistically

    not looking at the ads and messaging

    not considering the copy and messaging in the email marketing flow

    not testing different apps

    not doing pricing tests and free shipping threshold tests

    not focusing enough on AOV based tests

    not running tests for at least 2 business circles

    not running tests based on segments

    12 min
  • Agency Vlog #3 - How I Plan to Scale my Agency | Ep. 40

    want to get in touch with me?

    ⁠https://beacons.ai/daniel.chabert⁠


    Create more demand than supply - book by daniel priesley


    Focus on amazing results, and let worth of mouth do its thing


    Create more content and better stuff than anyone else, publish and amplfy with ads


    Realize that agency and service is about trust, and that people have to spend +8 hours with you to buy from you


    Become a Software-driven agency, creating these unique sellling points


    Run ads omnichannel - on all socials


    build trust through events and live performances


    aquire and scale

    10 min
  • 10 Ways to Boost Your Conversion Rate by Fixing Your Navigation | Ep. 37

    want to get in touch with me?

    ⁠⁠https://beacons.ai/daniel.chabert⁠⁠


    Mobile 1st. test your navigation on mobile. this is often the bottleneck.

    menu on the left, cart on the right.. (write menu and cart" under the icons

    search is often best if exposed and stickie.. go to my1styears.com if you want to see how we implemented this for a client

    add in dynamic text in your search bar based on top categories

    add in thumbnail images for all your categories on your home page..

    when you click hamburger menu. present your categories but consider shopping by price, condition, flavor. if that is important

    add in thumbnail images in your navigation..

    reduce the number of clicks to get to category page

    about me, contact page.. can be added but make it less dominant

    highlight bestsellers, and show what people may find inside

    10 min
  • 9 Areas of AI that actually drive value for Ecom in 2024 | Ep. 36

    want to get in touch with me?

    ⁠https://beacons.ai/daniel.chabert⁠


    Personalized Recommendations - upsells and cross-sells - PDP, homepage, navigation, cart, checkout


    financial health of your business - PROFITERO


    Customer support - chatbots, customer service statistics


    Inventory Management:


    "Fraud Detection and Prevention:


    "


    Customer Segmentation:


    Social Media Listening and Engagement:


    Customer churn prediction - helps recover cart abandonment and so forth


    product improvement - reviews.io

    13 min
  • (PF Agency Vlog) - The 9 Things we are Implementing Now to Keep our Clients Longer | Ep. 35

    want to get in touch with me?

    ⁠https://beacons.ai/daniel.chabert⁠


    Hiring everyone single person in-house - no partners

    Building a software that fixes a huge bottleneck for us - (lack of data in GA4 and limited testing options in convert)

    building a custom client happinesss algo, based on ROI, feedback from client and other parameters

    launching additional services - ads, email etc.

    hiring more specialists to make us cutting edge in all areas - data analysts, engineers

    making our department structures more rubust with "department heads"

    implementing OKRs for every employee

    Working with a retention goal for all our clients

    Becoming the number 1 agency on AI and automation

    10 min
  • SaaS Vlog #4 - Why You Should Consider Building SaaS as a Complimentary Service | Ep. 34

    want to get in touch with me?

    ⁠https://beacons.ai/daniel.chabert⁠


    Build something that makes your company unique and stand out from the crowd. Ultimately improve loyalty and attacticeness


    Cashflow is not an issue.. not having to raise money or stress out completely about launch


    You have a team of capable people ready to help you


    mentor, coaching and paying for expertise is not an issue.


    nothing is forced, you have time, money and energy to take in feedback and change along the way


    Using your software can open up for more clients and attact partnerships in new areas


    Your competitor can become your friend


    Stronger case if you want to get an investor or exit down the line


    You are seen as an industry leader

    9 min

About The Ecommerce Uptick

From the publisher's feed

The Ecommerce Uptick is your guide to growing your DTC ecommerce brand on all fronts.