The Ecommerce Uptick

Finding a great Agency to work with is hard

You can lose a ton of money if you don't do your research first

These are the 7 questions to ask before you sign the deal👇🏻

1. Ask for references. Ideally you can self-pick from any brand they

advertise as their client on their website. Self-picked references are much better"

2. Ask what an ideal customer is like for them. Ask why this type is ideal

3. Ask them about a bad client relationship and why it went off track?

follow up with what they did to resolve the issues

4. Ask them what communication will be like once we start

Bad relationships often sprouts from misallignment on communication

5. Ask who will be working on your account and if you can talk to them first

You will want to know you like the people you will work with on the daily

6. Ask them what goals they have for your account every quarter of the first year.

it is ok if they cant get too specific at first, but they will be able to show the processs of defining them

7. ask for a guarantee of a specific result with either a refund or a no termination period if not achieved.

This is something we do for all our clients and most agencies don't want to have any skin in the game but this is really important because only a top quality agency will be able to guarantee results based on data from previous customers

Discover the Survey Technique that Drove eCom Sales Up by +150%!

A survey you can deploy in a matter of minutes yourself

Follow and implement this step by step guide👇🏻

We are all familar with the 80/20 principle by now

We are going to use this to our advantage and to boost our conversion rate

Step 1. List your 5 best selling products

Step 2. Setup a product page Friction Score Survey on each of those products

You can use Hotjar or Mouseflow to accomplish this easily.

step 3. Ask these questions in your survey

Is there anything holding you back from buying this product now?

if yes then ask

what are the reason(s) holding you back?

Step 4. Collect the data and categorize data once you have about 50 replies.

"Step 5. Redesign your product page and address their hesitations clearly above the fold or around the ATC button, image gallary or other areas that customers tend to see.

Here are some ideas on what you can do:

Highlight customer reviews that addresses most common concerns

Create a FAQ and address the most common concerns

Change pricing to price per day, price per usage etc.

Add icons and bullets that addresses customer hesitations

Now watch your conversion rate go through the roof.

I can't tell you how many times we done this for our clients and how effective it is in boosting conversion rate

if you want us to handle this entire process + designing new pages, then you can always reach out to me on purplefire.io