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The Economist’s Paul Rossi on the need for balanced revenue models for media
The Economist has stuck to its knitting and remained focused on a subscription model, aided by advertising. That’s appearing a prescient bet, as ad-dependent publishers that bet on giant audiences are now facing challenges. Paul Rossi, president of The Economist Group, joins the Digiday Podcast to discuss why direct reader revenue is critical.
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By Digiday
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The Economist has stuck to its knitting and remained focused on a subscription model, aided by advertising. That’s appearing a prescient bet, as ad-dependent publishers that bet on giant audiences are now facing challenges. Paul Rossi, president of The Economist Group, joins the Digiday Podcast to discuss why direct reader revenue is critical.
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