"Good entrepreneurs fall in love with their solution and their platform, but great entrepreneurs fall in love with the problem." - Matt Scovil

Matt Scovil and Nathan Gilchrist of Medefy Health, have fallen in love with one of the biggest problems in benefits: nobody wants to engage with them. They joined the show to discuss their journey of building a platform designed to solve the engagement crisis and simplify the healthcare experience for everyone.

Matt and Nathan break down their "bottoms-up" approach to this problem, which focuses on engaging members when they need help through a high-touch, live support model delivered via mobile app. We discuss how they use the psychology of "loss aversion" and constant communication to drive engagement rates over 90%.

We also explore how Medefy acts as the "quarterback" for a health plan, removing friction by navigating members to the right solutions. This is all part of their vision for the future of healthcare, where the experience is "heavily, heavily individualized" for each person.

Chapters:

(00:00:00) Why Employees Would Rather Clean a Toilet Than Use Their Benefits 

(00:04:18) Cleaning a Toilet vs. Learning Your Benefits 

(00:08:46) Falling in Love with the Problem, Not the Solution 

(00:14:23) The Power of Live, Human Support 

(00:19:08) Using "Loss Aversion" to Drive Engagement 

(00:34:54) The Quarterback for Your Health Plan 

(00:47:57) How AI is Augmenting the Human Touch 

(01:00:01) The Future of Healthcare is "Individualized"

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