The Engaged Club

Roger offers a number of good reasons to open an online store for your club not just to cope with the pandemic, but well beyond.

Our special guest this week is Trevor Noonan, CCM CCE - COO of The Toronto Club and President of the Canadian Society of Club Managers.

Chris Gironda from Scarboro Golf and Country Club talks to Jim and Roger about how grocery pick up came to be a thing at his club. Chris mentions the personal touches and the feedback he's gotten from members.

We're inspired by the initiative that Chef Chris Gironda is taking with his team at Scarboro Golf & Country Club. They found a way to serve their members a taste of their club without being able to open the doors. Kudos to all of you that are finding unique ways to serve your members during this episode.

If you go looking for bad news, you're going to find bad news. This Covid-19 pandemic certainly teaches us that. 

It's the same at the club. When we fixate on the problems, when we look for deficiencies or shortcomings in some of our staff members, we'll surely find them. 

In this episode, Jim encourages you to seek the good in all people and embrace the uniqueness of your individual staff.

This is a crucial episode if you've had to make the difficult decision to lay off staff because of the Covid-19 outbreak. Those staff members are often people your members care about, and you probably do too. Keep them close by remaining in contact and being sure they have the supports they need to get through this downturn.

Now that our clubs are largely in a holding pattern, how should we maintain the connection with our members and communicate with them in meaningful ways?

Roger and Jim discuss ideas for keeping the community together even if you can't gather together.

Yes... this is a long episode. Extraordinarily long for extraordinary times. In the last episode, Roger briefly explained Jim's absence and why he was recording alone. In this episode, Jim and Roger discuss the importance of making decisions, why speed is more important that perfection, and how to anchor yourself so you know you're acting with the best intentions.

How do you communicate to your members and staff during times of crisis and disruption? Covid-19 is testing a number of club managers and their boards. Getting the messaging right doesn't have to be a struggle.

This is a different episode. We hope to resume normal podcasting soon.

Marketing is difficult. Marketing is necessary. In many cases, marketing is the key ingredient for a number one company.

In this episode, Roger encourages club managers to steal ideas and tactics from popular companies with ubiquitous brands like Nike, Apple, and Starbucks.