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Push Notifications are a great way to engage your club's app users and members to take action. Roger shares three tips for sending great push notifications that will be appreciated by members and customers.
Roger tells Jim about a big marketing opportunity that will make members feel so good about their club community after Covid-19.
Jim and Roger talk about the day Jim's club reopened to golfers again. Were our worst fears realized? Were members upset with the limited offering of service? A great discussion on how members value their club communities.
Many clubs built online stores to help move some product during COVID-19. Roger gives some ideas about marketing those online stores to increase engagement with members and sell most goods.
Roger and Jim discuss two key differences in club to member communications; alerts and bulletins. Alerts are immediate. They require action or awareness. Bulletins are more casual. They serve the member or customer in their own time. Find out which one to use and when.
Jim talks about the way communications has evolved as clubs cope with COVID-19 restrictions.
Jim talks about the trend of GMs getting together to discuss operational matters during Covid-19 and the potential for this as a common practice in the future.
Jim takes us through the planned experience his club has in mind when it reopens to golfers.
Roger tells Jim about the important things to keep in mind when working out the payment and check-in process for golfers once golf courses reopen after COVID-19.
We welcome Kendra Koss, President of Earl Grey Golf Club, and Richard Arnold, General Manager, to The Engaged Club for a discussion about how their roles have shifted during the Covid-19 disruption and the innovative ways they've found to serve their members while the club can't be open.
From the publisher's feed
“For Clubs that want to make meaningful connections that make members, guests, and customers ‘want to be here!’”
With Jim's 35+ years in clubs and the hospitality business and Roger's two decades in traditional broadcast media and digital marketing, you're in good company.