The Engaged Club

Strategic planning can be a daunting process. There's a lot of work involved and there's a lot at stake for your club.

Jim Hope has been through the strategic planning process numerous times and has some great advice about how it should be done right and how to keep your strategic plan alive at your club.

The first step to email marketing success is getting people to open your email. A lot of that has to do with how you entice them with the "outside of the envelope." 

Roger has some quick and easy tips to help get your email read by more of your recipients.

A lot of club managers and staff feel overwhelmed when it comes to marketing the club. Resources are limited. There's never enough time. And every week there seems to be a new podcast or magazine article saying "you have to be doing this!!!"

Roger shares his insight and encourages you to take a step back, choose one tactic, and get really good at it before moving to another one.

Staff meetings can be painfully boring and tedious exercises. It's so easy to just go through the motions and tick all the boxes and put the staff meeting behind you.

Jim Hope gives 8 tips to help you turn your staff meetings into interactive and engaging sessions that will build a cohesive and motivated team at your club.

The start of the season comes with a push to sell memberships and many clubs rely on prospective members to find them.

In this episode, Roger and Jim share the story of a 9-year-old girl who executed one of the more brilliant sales tactics in recent Canadian history. It's a great lesson in how to sell to the people that already want your product.

Our pal Jon Fisher is back for another episode, this time bringing some insight about getting staff buy-in.

As club managers, we have high expectations about our member experience and we should have high expectations for our staff to deliver. Jon offers some advice on how to get your team on board and what to do if they just won't.

Roger presents an easy way to understand "brand" at a high level. It's what they say about you when you're not around.

Brand is the lasting impression your club leaves with your members and guest. It's how your club will be remembered by the experience your club provides.

The successful club of tomorrow understands and invests heavily in branding.

Jim has an idea for another way to serve his club's members information about their club. He's thinking of launching a weekly podcast.

In this episode, Jim and Roger talk about the benefits of creating a club podcast and Roger gives some pointers on how to go about doing it.

In Episode #55, Roger floated the idea of an "Experimentation Budget" that every club should employ. The experimentation budget is an envelope of money designed to empower managers and staff to try new things throughout the year to grow the club.

In this episode, Roger offers a simple framework for brainstorming ideas and deciding which experiments you can put in play at your club.

Please share your feedback on this episode at www.engagedclub.com or by email at [email protected]

Jim Hope likes to ask the question "Why can't it be extraordinary?"

When you hear this story of an experience Jon Fisher's staff created to host club managers and presidents from around Alberta, you'll be floored. It's a testament to what's possible when it comes to making memorable moments for your members.