The Engaged Club

SEO stands for Search Engine Optimization. It has everything to do with how your club's website ranks in search engines like Google, Yahoo, and Bing. 

There are hundreds of factors that go into search engine page rankings (how close you are to the number one spot on Google) and one of the best places to start is with On Page SEO.

In this episode, Roger gives a high-level description of On Page SEO and outlines a simple best practice you can execute on immediately.

Jim shares a program he discovered from a mentor many years ago. The "Need Less Program" is property of Coach U Inc. and is an excellent exercise in self-discovery.

The "Need Less Program" is best done with a facilitator. You can access it on the Coach U Inc. website. 

More and more clubs are using custom mobile apps to keep their members engaged and their customers coming back. Mobile apps have a variety of valuable features. One of the most important features is Push Notifications.

Push Notifications are instant messages you send to your app user's phones. In this episode, Roger offers 4 things to keep in mind when sending a push notification.

In this short but sweet episode, Roger shares one common mistake many clubs make with their email marketing and how to fix it. If you're sending two-column emails, try switching to a one-column template and see better results.

Jim made a big mistake at the second club he managed. When his president and executive board pointed it out, he changed his ways for the better.

Jim explains why spending time getting to know your key staff members not only builds stronger relationships, but also a stronger club that serves your members better.

How many times per week or month should you be emailing your list? It's a question many marketers inside and outside the golf business ask.

In this episode, Roger presents a perspective on this question that should line up with what each club is capable of. There's some important advice in this short podcast. Be sure to listen to the end for Roger's offer of one-on-one assistance with your email marketing struggles.

When we recorded episode #14, we addressed the myth that he with the biggest database wins. The truth is a large, unengaged database can hurt your email marketing efforts.

Roger breaks down why you should delete contacts from your list on a regular basis, how to do it the right way, and what you should expect to see in return for all your list pruning.

It's a sequel to Episode #68.

Jim Hope breaks down and unpacks the 8 elements of employee engagement so you can ensure that your employees are treated fairly and given the conditions they need - and you need - for your club to thrive.

Great leaders elevate those they lead. Unambitious or otherwise disengaged staff lead to unhappy members.

In this episode, Jim lays out the keys to engaging your employees to deliver exceptional service and hospitality at your club.

The topic for this episode comes from our email inbox.

"Hey guys. We've got an opportunity to purchase a bunch of videos and pictures that are golf-themed that we can use on our Facebook page. It seems like a good value. Is it a good idea to buy a package like this?"

Roger has a very definitive answer to this that will save you a lot of frustration in the long run. Be sure to check out Episode #16: How to Plan a Year of Social Media in One Day.