The Engaged Club

Roger has three marketing tactics for you to try at your club that won't break the bank. Stay tuned to the end for a special surprise.

Jim and Roger discuss the troublesome situation many GMs find themselves in at one point or another - or many times! - in their careers. How should you deal with a problem director on your board and what can you do well in advance to prevent major problems when a director turns troublesome?

Jim and Roger discuss the importance of using pictures to communicate more effectively and a simple Instagram strategy you can implement at your club starting today.

Jim digs a little deeper into proper governance and how a great governance model leads to a solid agenda for board meetings and a well-governed club. If you have a question about how to implement a governance vision at your club, reach out to us at [email protected]

Roger remembers back to writing letters to his grandmother as a child and the lesson she taught that apply to your club's email marketing today.

Jim and Roger discuss more emerging technology that could be a welcome addition to the experience at your club.

Turning idle resources or wasted inventory into a profitable product can do wonders for your balance sheet. In this episode, Roger and Jim discuss a tactic one of Roger's client's uses to generate an extra few thousand dollars in revenue per month.

Frank Benzakour joins us once again to talk about his book "12 Keys to Hospitality Excellence" and the importance of innovation and embracing change as a club and as a club manager.

We're pleased to welcome F.H. Benzakour to The Engaged Club podcast to discuss his book "12 Golden Keys To Hospitality Excellence." The book is touted as twelve inspiring strategies that can revise a dying country club into a “pièce de résistance” of hospitality excellence.

Humans are visual creatures and first impressions are made in fraction of a second. Big companies spend big money making sure they engage the eyeballs of their customers. 

The same should be true for your club. Brand value is conveyed first by what we see. Be meticulous about the impression you give to your prospective members and customers.