The Engaged Club

In episode #115, Bill Stepec from Ontario Racquet Club briefly mentioned "The Buyer's Journey." In this episode, Roger and Jim break down the Buyer's Journey (aka the Customer Journey) and explain how it might apply to bringing new members into your club.

Our guest on this episode is Bill Stepec, Director of Marketing at the Ontario Racquet Club. We connected at the 2019 CSCM conference in London, Ontario where it quickly became clear that Bill is passionate about finding new ways to find new members for his amazing club.

Our guest on this episode is Joe Krenn, GM & COO of Farmington Country Club. 

Joe spoke at the 2019 CSCM conference in London, Ontario about innovation and rejuvenation in clubs. We chat on the podcast about some of the key takeaways from his talk.

Recorded live at the 2019 Canadian Society of Club Managers Conference in London, Ontario.

We interview Chris Gironda of Scarboro Golf & Country Club about why it's important for him to post so many pictures of amazing food on social media and how that makes the club's members feel. We also touch on the critical role leaders play in the development of their staff.

Roger and Jim discuss the opportunity many clubs, particularly daily fee courses, have with search engine marketing like Google or Bing ads.

Jim discusses the hard work his board put into crafting his club's core values and how the work with they vision statement of the club to address how they operate.

Many websites don't use the power of Google Analytics to make better decisions about marketing and operations. Jim and Roger discuss 6 major benefits of having Google Analytics on your website and how to get started.

Jim and Roger spend some time exploring the question "How often should I update my club website's homepage. Roger identifies 5 ways to tell for sure if you're due for a homepage update or more.

The second part of Jim's analysis of the 10 core competencies of club management as laid out by the CSCM and the CMAA.

Jim examines the 10 Core Competencies of Club Management according to the CSCM and CMAA and prioritizes them in order of importance