Roger talks about "Content Repurposing." Most of your marketing efforts - your email newsletters and Facebook posts, for example - can be reused and repurposed on other marketing channels. Roger describes how to do this including a case study from the club Jim manages.

Jim goes deeper on the "Artistic" aspect of being a great club manager. He describes ways to break through the "stage freight" of approaching people you don't know well and become the warm and welcoming personality your members appreciate.

Suzanne Godbehere is the CEO of the Canadian Society of Club Managers. She's our guest on this episode to discuss the upcoming CSCM conference and talk about the value of attending no matter what stage your club management career is at.

Jim and Roger discuss how various digital marketing tools - think websites, email marketing, mobile apps, SEO, social media, etc. - work together to complement and support your club's objectives.

Roger introduces the concept of a landing page and why it's critical to set on up on your website to get more qualified leads and direct your target audience to conversion.

Jim opens up about the soft skills that make a club manager successful and how some managers must challenge themselves to become more extroverted to relate better to the membership of their clubs.

Jim breaks down the core competencies that every club manager must have in order to successfully run and grow a club. This is the first of a two part series on the Art and Science of club management.

Jim and Roger talk about 8 influential books they've read along the way that will make you a better club manager. Amazon links are listed below. (These are not affiliate links.)

Here's the list from Amazon.com

The Nordstrom Way - Spector & Reeves

How to win friends and influence people - Dale Carnegie

Raving Fans - Ken Blanchard

Influence - Robert Cialdini

Setting the Table - Danny Meyer

Made to Stick - Chip & Dan Heath

Good to Great - Jim Collins

Sticky Branding - Jeremy Miller

Here's the list from Amazon.ca

The Nordstrom Way - Spector & Reeves

How to win friends and influence people - Dale Carnegie

Raving Fans - Ken Blanchard

Influence - Robert Cialdini

Setting the Table - Danny Meyer

Made to Stick - Chip & Dan Heath

Good to Great - Jim Collins

"We've always done it this way." Is this what a manager says when they are afraid to stick their neck out? Is it the mark of an uncreative leader? Is it the security of a leader who wants to shift the blame?

Many of us are stuck in old ways either because they are comfortable, because there's no urgency for change, or because we are too insecure to examine why we do things the way we do.

This episode discusses the detriment of "we've always done it this way."

Jim discusses how the staff at his club came together to do an off-the-wall event that shocked, amazed, and delighted their members. Expect the Unexpected was a huge hit and Jim describes what into it.