The Engaged Club

Jim tells a story about a small investment his club made in an employee that opened up new possibilities for her and produced a real, measurable ROI for the club in the long run. This is a conversation about the value of investing in the staff you hire.

Roger shares 5 tools that will help with many aspects of operating your club from communications to marketing to board meetings. 

Slack - Free plan includes 10,000 searchable messages and plenty of app integrations.

Leadpages - Build landing pages to collect leads from your website. 14-day free trial. Prices start at $25/month.

Loom - Quickly record free videos to share. Pro plan starts at $8/month

Canva - Design great images and graphics for your website and newsletters in minutes. The Free version is excellent. Pro plan starts around $10/month.

Otter - Generate rich notes for meetings, interviews, lectures, and other important voice conversations with Otter, your AI-powered assistant. Generous free plan. Paid plans start under $10.

Jim's Bonus Tool: Servio - Create surveys of any kind. Get started for free.

Jim shares some of the questions from an employee survey conducted at his club. We discuss the importance of collecting this information and how to respond to it.

Jim and Roger play a little game called "Would you, Because, Even If." We ask a difficult question and kick around some answers. The purpose is to get challenge yourself to weigh long-term considerations against short-term pain.

With many clubs operating in a limited capacity, some members may not be enjoying or even using the club as much as they did before the pandemic. Jim and Roger talk about the members that have gone silent. They're still there, but are in danger of slipping through the cracks. What can be done to re-engage them?

Covid19 has created a unique opportunity for clubs with memberships or value-add packages to sell. Jim and Roger discuss two key statistics that should make you think ahead to your marketing plan for 2021.

Canadian club managers will be interested in this Reuters article about personal savings.

American club managers may be more interested in this link to CNBC discussing the same situation.

Email marketing... it's one of the most profitable and easiest ways to connect with your members, guests, and prospects. The hard part is getting the emails into the club's database. 

In this episode, Roger gives you two easy ways to ramp up your email lead collecting, provide more value for your customers, and shows you how to create new opportunities for sales and marketing.

Jim follows up episode #208 (How To Give Constructive Criticism the Right Way) with the other side of the coin; How to Receive Constructive Criticism the Right Way.

Jim lays out some helpful points for giving constructive criticism to a staff member. We all want our team to grow and thrive around us. Great leaders critique their staff in helpful, positive way. This is a good recipe.

Time is running out to get Earlybird access for the Club Innovation Conference. Don't miss out. Hammer this link and fill in the form so your club can save hundreds of dollars on All-Access passes.

TikTok has over 700 million active monthly users and the app is growing in popularity among. In the past year an a half, the number of adults in the US using TicTok grew by 5.5 times. And while you might think TikTok is just for teens, only 50% of TikTok users are under age 34.

The app is the most downloaded in the App Store and it's addictive as hell. 

There are a bunch of reasons to use TikTok at your club. Roger and Jim scratch the surface in this episode.