The Engaged Club

Roger and Jim discuss some of the pitfalls many clubs find when it comes to digital marketing strategy and the importance of setting up simple, but profitable systems and planning well in advance.

When it's time to nominate members for the board, does your club do a quick walk through the clubhouse to see who's available? Or is there a firm process in place to make sure you get the best people for the job. 

Jim breaks down a process that should help construct a well-rounded board of directors.

"Would you like fries with that" is worth millions of dollars every year to McDonalds. It's also a great way to make the Big Mac experience better. 

In this episode, Roger and Jim talk about the importance of upsells and why your club should look for upsell opportunities today.

Roger shares some thoughts on what makes an effective contact us page? The contact us page is one of the most important pages on the club's website. It's where visitors go when they want to find somebody to talk to and this generally means moving from the stage where they're "trying to learn more" to wanting to make a transaction.

At this point, it's important to make sure you've laid the groundwork for a relationship. This episode should help.

Jim and Roger talk about the psychological impact the second wave is having or could have on your health and the health and well-being of your staff. We offer insight from our perspective on the things we've done to help ourselves through the pandemic.

Jim and Roger talk about the many ways an all-access pass for the Club Innovation Conference presented by Sysco Canada will benefit your club. With 50 speakers covering 5 educational tracks, there's something to empower and ignite virtually everybody at your club. 

One all-access pass is a ticket for your entire staff. Don't miss the Earlybird window which closes November 7th.

We discussed the idea of 'Active Listening' in episode 218. In this episode, we go deeper into how you can hone this critical leadership skill.

Tyrrell Hatton wasn't looking to start a debate when he won a European Tour even wearing a hoodie. But he did.

In this episode, Roger and Jim discuss dress codes and whether they should evolve for the sake of relevance.

Jim and Roger discuss leadership traits that make for liked and respected leaders. Here's a breakdown of the list. (Thanks to Robert Sereci of Medinah Country Club for the inspiration for this episode.)

Respected leaders have (most of) these qualities

1. They set a high standard for themselves and others
2. The believe in themselves
3. They are active listeners
4. They are authentic
5. They are great problem solvers
6. They never meet there needs at someone else’s expense
7. They admit when they are wrong (They do a daily debrief)
8. They are mentors, not a preachers
9. They smile and laugh
10. They don’t take themselves too seriously
11. They give lots of “real” praise
12. They learn the personal stuff about their team

Liked leaders have these qualities

1. They smile and laugh
2. They don’t take themselves too seriously
3. Give lots of “real” praise
4. They learn the personal stuff about their team

Roger offers a membership marketing strategy that seems counter-intuitive, but it makes the most sense. Marketing messages should appeal to the smallest group that can satisfy the clubs need for new members. Rather than trying to promise a little value for anybody that might join a club, promise greater value to the smaller group of people that are specifically looking for a club like yours.