Jim takes shares some of the feedback and sentiments from members that have returned to the club with a new level of appreciation as the impact of Covid19 lessens.

This episode will be helpful whether you're transitioning out of the busy season or into it... or somewhere in the middle. 

If you're looking back on the season, take stock of opportunities you might have capitalized on better. Did you engage your audience on social media as well as you could have? Did your club use the website to serve your members as they deserve to be served? 

Looking forward to the season, what are some areas where you'd like to see your club elevate the experience for your guests and members? Should this be the year you expand the cocktail program in the lounge or start hosting group lessons on Facebook Live?

One direct way to approach this is in the hiring process. Look for skills or "superpowers" in prospective hires that can help fill these gaps.

Jim and Roger discuss a list of silver linings from the corona virus crisis. From the way meet with boards to the way we treat ourselves and each other, there are some practices we'd like to hang onto when the world gets "back to normal."

If you're looking for some new incentives to get members to join at the end of the season, Roger has some ideas. Plus, be careful about "play for free" promotions. Make sure the prospect knows the value of the core product your club offers.

Special guest Jay Ashton from Sysco Canada (presenting sponsor of the Club Innovation Conference) talks to us about the innovative things Sysco has been doing to showcase and support their customers and club through the pandemic.

Check out Sysco Canada's digital resources for more.

And find their podcasts and kitchen shows in these places.

iTunes : https://podcasts.apple.com/us/podcast/sysco-podcast-canadas-only-foodservice-podcast-show/id1472888854

Spotify : https://open.spotify.com/show/5NYP9a2pq2FDdhUQBUxCC5?si=PSZP19akTzivK-_tVFexjg

SVK show: https://www.facebook.com/SyscoCanada/videos/?ref=page_internal

Our guest on the podcast this week is Ryan Tracy of ClubStudy. Ryan has been sending out surveys to club managers and collating data on a host of club management topics including budgeting, special programs, and COVID19 policies. We talk to him about his latest survey and the value participating in his program brings to club.

You can learn more at www.clubstudy.ca

Roger challenges Jim (and any club managers that attend his presentations) with the idea that a club has just three main functions. Hospitality, Innovation, and Marketing.

We are beyond excited to announce the Club Innovation Conference presented by Sysco Canada – January 12-14, 2021. 

In the weeks to come, we'll update you on speakers we add and events we create that surround the conference. For now, we're thrilled to be able to share with you what we've been planning all summer long and we look forward to sharing this virtual event with you.

Ryan Tracy is a friend of the podcast and a club manager in Ontario. He took the initiative of sending out a survey to fellow club managers to get a sense of their reaction to COVID19. In this episode, Jim and Roger discuss some of the findings.

Thanks to Ryan Tracy for providing this work.

Marketing isn't always important. There are times when it's hard to keep the product in stock or when you just don't get a break because it's so busy. Golf is experiencing that right now during the COVID pandemic. Marketing golf right now isn't as important, or so it seems. However, now is the time to be laying the foundation for meaningful, impactful marketing down the road.

Create great experiences today. Remind your customers and members of them later.