If you've ever felt like you're posting into the nether… if you feel invisible… if all you get is crickets on social media… this is for you.

I've just taught my clients a training called The Engagement Extractor, and in this episode I'm giving you the mini version: the tactics, tools, and beliefs underneath it.

Here's the truth: for most people it's not the algorithm… and it's not effort. I believe your content isn't personal enough. And remember this: content doesn't convert, conversations convert. The job of content is to generate conversations.

The "Big 6" content types (and the 3 that work best)

The six types are:

👉🏼Personal beliefs 👉🏼Personal stories 👉🏼Lifestyle shares 👉🏼Results shares (your results + client results) 👉🏼Engagement questions 👉🏼Invitations

From my own best-performing posts, the winners are: beliefs, stories, and engagement questions.

And here's the line to steal: Tips get saved. Stories get shared. Beliefs get argued.

Why personal content wins 👉🏼Stories are relatable 👉🏼Beliefs create reactions 👉🏼Intimacy drops "commenting friction" 👉🏼Real stuff cuts through polished stuff 👉🏼Comments matter (they carry way more weight than likes, and they start conversations)

The 9 places to pull content from (so you never say "I've got no stories" again)

These prompts come from your actual week, not your head:

Moments — what actually happened this week? Reactions — what made you think something again? what did you watch/see? You — what did you catch yourself doing this week? People — anything someone did/said that stood out? Wins — what's a small win from this week? Standards — what's something you'd never do? Decisions — what did you decide this week? Outside of work — what happened that's nothing to do with business? Random — what's stuck in your head?

Homework (do this before you click off)

Open your notes/calendar/photo album and look at the last 7 days. Write down one moment, one reaction, one belief — then post it with no polish and no overthinking.

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