Resilience is a crucial quality for entrepreneurs, but it’s often tested by the challenges we face. As business owners, we encounter a barrage of stressors, and our ability to bounce back can be strained.
One concept that sheds light on these conditions is VUCA—an acronym representing volatility, uncertainty, complexity, and ambiguity.
Coined in 1987, VUCA initially referred to the conditions experienced by leaders. It has since become relevant to entrepreneurs.
The recent pandemic exemplified extreme VUCA—sudden shifts, changing data, unpredictable impact, and forces beyond our control.
Women entrepreneurs face VUCA daily—adversity, decision-making, ever-changing conditions, and multitasking.
VUCA and other business stressors deplete cognitive and emotional resources. It’s hard to thrive under those conditions. It's hard to be resilient.
But it is possible to build your resilience muscle so the toll isn’t so high.
Transcript and links are here: https://www.shula.ca/thrive-as-an-entrepreneur-in-a-volatile-uncertain-complex-and-ambiguous-world
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