Purpose 360 with Carol Cone

The EPiQ Unlock to Your Organization’s Purpose


Listen Later

What is your organization’s employee purpose iQ?

Host Carol Cone is joined by Wendy Salomon, Managing Director of Reputation & Corporate Strategy at The Harris Poll, to walk you through this first-of-its-kind tool to measure the success of your organization’s purpose. EPiQ, or Employee Purpose iQ, is an analysis of strengths and opportunities to activate your company's purpose with employees—backed by a custom roadmap to drive growth.


Based on a survey of an organization’s employees and using a succinct set of targeted metrics exploring Credibility, Talent, and Activation, EPiQ helps organizations understand and diagnose where purpose is not optimized while identifying efficient strategies to move the organization forward.


Listen for insights on:

  • The EPiQ score and how it’s measured
  • The specific areas for growth the EPiQ dashboard pinpoints
  • How the EPiQ dashboard can inform investment and strategy decisions
  • The long-term impact of knowing and advancing your employee purpose iQ


Resources + Links:

  • Carol Cone’s LinkedIn
  • Wendy Salomon’s LinkedIn
  • Employee Purpose iQ
  • Sustainable Brands: “Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?
  • Searching for the Soul of Business with Alan Murray: Part 1
  • Searching for the Soul of Business with Alan Murray: Part 2
  • (00:00) - Welcome to Purpose 360
  • (00:13) - EPiQ: Employee Purpose IQ
  • (02:28) - Meet Wendy Salomon
  • (04:31) - Essential Ingredient
  • (05:27) - The Impetus
  • (06:47) - Broader Sense of Why to Measure the Purpose Investment
  • (08:47) - How We Work With the Company
  • (10:00) - Where the Need Is Greatest
  • (11:29) - National Survey
  • (14:07) - Three Core Dimensions
  • (15:55) - Identifying Who's Bought In
  • (16:41) - The Deliverable
  • (18:17) - What Is Our Company's Purpose?
  • (19:19) - Closing Comments
  • (20:32) - Wrap Up
  • ...more
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