The Iconic Podcast

The Ethics Around Pricing


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Today’s solo is Jen’s response to the notion that consistently raising your prices is the only way to scale your business, and the rampant ego stroking that’s fueling the inflation within the entrepreneurial space. Of course, there are many people who may be undervaluing their services, and do need to increase prices in order to reflect higher self-worth, but the select few under-qualified sellers and ego-driven buyers need to be called out and held accountable. This episode is about establishing when enough is enough and serves as a reminder that there are other ways to grow a business.


Today on Becoming Iconic:

  • The ego stroking problem: holding both the client and provider accountable
  • Jen’s own approach to establishing attainable prices
  • A self-reflection and evaluation of Jen’s business offerings
  • Stop raising your prices and start broadening your services


Connect with Jen:

  • Read BI Magazine: becomingiconic.co/magazine
  • Hang out with Jen: @becomingiconic 
  • Work with Jen: becomingiconic.co 


This show is produced by Soulfire Productions


Connect with Jen:

  • Read the magazine here: @iconicmagazine__
  • Hang out with Jen here: @becomingiconic
  • See all your resources here: www.becomingiconic.co
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The Iconic PodcastBy The Iconic Podcast | Jennifer Szpigiel

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