The Events Cast

The last episode of 2023 is a special one. For this final episode, I reached out to my event prof community and asked them what their top learning was in 2023 and how it would impact their events in 2024 and this episode is the result!

Joined by some fantastic event professionals including, Kathryn Frankson, Global Director of Marketing, Money20/20, Keziah Smith-Scott, Senior Marketing Executive, Clarion Events, Alistair Turner, Managing Director, EIGHT PR & Marketing, Jim Cermak, Podcast Host, Trade Show University Podcast, Sina Bünte, Hybrid and Digital Events Producer, IUCN, Mary Davidson, Podcast Host, Better Events Podcast, Anna Peters, Creative Director, Evolve Events, Rae Malcham, Chief Strategy Officer, BW Events Tech and Tamar Beck, CEO, Gleanin.

Tune in to hear their top learnings from 2023!

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Find out more at: www.theeventscast.com/2023-learnings

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The Events Cast celebrates two years and I couldn't be more excited to celebrate this with all the listeners and supporters of the show.

In this celebratory episode, I share some of the top trends in event marketing of 2023 and my personal predictions for event marketing for 2024. We already mention some of the top episodes of the show and some must listen to episodes if you haven't already. And I share my favourite quote of the year!

Join me in this episode to celebrate a year together!

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Gamification is all about making your events engaging, fun, and memorable. It's a powerful tool that can drive attendance, boost engagement, create a buzz around your event, and leave a lasting impact.

In this episode of The Events Cast Podcast, we're going to explore some gamification strategies that can transform your events from ordinary to extraordinary. Joining the conversation we have the pleasure to be speaking with Richard Watanabe, Senior Marketing Manager at Questex.

Tune in to learn how to supercharge your event marketing efforts with gamification.

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Find out more at: www.theeventscast.com/richard

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Balancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and clients' events, stay late for after-event drinks, be responsive at the drop of a hat to client demands and needs...

In this episode, we are talking with Kathryn Frankson, Global Director of Marketing @ Money 20/20 about how integrating motherhood and a career as an event professional can be possible.

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Find out more at: www.theeventscast.com/kathryn-frankson

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Acquiring new customers is way more complicated than convincing your current customers to buy from you again. And sometimes, attendees simply don't come back because you did not give them enough importance.

The key to getting your attendees to return year after year is as simple as delivering an exceptional event experience. In this episode, we are going to be talking about how to increase your attendee retention to boost your events.

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In this episode of The Events Cast Podcast, we speak with Karen Abarian, Marketing Manager at Easyfairs about Paris Packaging Week's record-breaking campaign. Karen shares with us the story behind the campaign that yielded a 62% conversation rate on registration for the event.

We talk all about the goals and results of this campaign, the marketing channel they used, the strategies that draw the most ticket sales and the lessons they learnt and will be taking into their future campaigns.

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Find out more at: www.theeventscast.com/karen-abarian

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In this episode, we answer to all your questions about event websites that we received after our 3-part masterclass episodes on creating compelling event websites.

We answer your questions on how to know if your website needs a redesign, how to know if the user journey is working, how often you need to update the content on your event website and how to make your event website more engaging,

If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend

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www.theeventscast.com/event-website-questions

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In this episode of The Events Cast Podcast, we sit down with Katie Whatley, Marketing, Communications and Events Specialist to discuss the strategies and tactics that can help you harness the power of your existing assets to pique the interest of journalists and secure valuable press coverage.

We discuss how your existing resources can be your greatest allies in catching the attention of the press and which assets are inherently press-friendly. We also talk about storytelling and how to craft captivating narratives that resonate with both journalists and your target audience, how to get started with media outreach and how to measure the impact of your media efforts.

If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend

Find out more at: theeventscast.com/podcast/katie-whatley

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This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales.

In part 3 we will be discussing the importance of a streamlined registration process to prevent potential attendees from abandoning the ticket purchase midway.

If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend

Find out more at: www.theeventscast.com/event-website-user-journey

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AI is all around us. It has already revolutionised various industries, and slowly it is making its way into the events industry, and into our marketing departments.

In this episode of The Events Cast Podcast, we dive into event marketing powered by artificial intelligence with Will Curran, Head of Klik at Bizzabo. We discuss the different technologies and tools available for event marketers, how to incorporate them into our marketing and why we should be taking advantage of this technology

Will unveils the potential of AI, revealing how event marketers can harness its capabilities to create personalized, data-driven experiences that leave attendees in awe. Join us as we unlock the doors to the future of event marketing.

Find out more at: www.theeventscast.com/will-curran

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